Publish. Share Your Expertise. Drive Engagement.

transcript

Maya Pope-ChappellEducation Editor

LinkedIn@mayaj

#inEDU16

Gain exposure for your thoughts and ideas

Build Influence

Share your expertise

Get feedback and engagement

#inEDU16

“When writing about pedagogy, I have found the LinkedIn platform to be thevery best. My messages have squarely reached my target audience.”Bala IyerBabson College Professor

“I probably get more engagement with readers than I have for any other outlets, even the NYTs.”Marybeth GasmanU Penn Professor

“We know current and prospective students, alumnae, parents, faculty and staff make use of LinkedIn, which is one reason I established a LinkedIn presence and share my views on education and careers.”Nancy GrayHollins University President

“I enjoy the challenge of thinking and writing on big topics in succinct ways without jargon”Geoffrey GarrettWharton Dean

What Academics Are Saying…

#inEDU16

Get An Editor’s Attention

• Timely topics

• ‘Breaking views’

• Unique Insights and perspectives

• Trends

#inEDU16

Ask Yourself....• Why am I writing this now?

• What knowledge, insight or expertise can I bring that no one else can?

• Do I have an opinion? What evidence can I use to support this viewpoint?

• Is there something everyone is talking about that I can incorporate?

#inEDU16

Best Practices

• Clear and clickable headline

• Attribution

• Compelling image

• Rich media

• Share

• Write often#inEDU16

How To Get Started

#inEDU16

How To Get Started

#inEDU16

Help curate your follower’s world by sharing photos, articles, ideas and more.

Share an Update

#inEDU16

Connect your Twitter account to LinkedIn

Share via Social Media

Tweet @LinkedInPulse for possible promotion

#inEDU16

For promotion consideration, use #EdInsights in the body of the post.

*Members who post own the rights to any original content they publish

Follow the Education Channel: https://www.linkedin.com/pulse/feed/channel/education

Contact me: mpopechappell@linkedin.com

#inEDU16

Publish. Share Your Expertise. Drive Engagement.

Marketing