Post on 27-Apr-2018
transcript
WEB TV channels Customer PUBLISHING 27 EDITIONS worldwide
iPhone, iPad, Androids APPS
DIGITAL magazines
and the Network
THE HEARTBEAT: the magazine
ESTETICA was founded in Turin in 1946.
And since that time it has never ceased
to grow, evolve and re-create itself,
thus arriving at the current 27 EDITIONS,
distributed in more than 60 COUNTRIES
worldwide.
Founded in Turin in 1946 by Mino
Pissimiglia, Estetica was the !rst
beauty magazine aimed at both
hairdressers and theirclients, and it quickly
became the most respected Italian
magazine in the !eld. Since the 1977
launch of the !rst international Italian/
English edition, Estetica has continued to
grow rapidly all over the world, offering its
readers constant fashion news and
updates, reports and interviews to
become the unquestionable
industry leader that it is today, with
a network comprising 27 editions in 60
countries and a total circulation of over
339,500 copies.
ESTETICA ITSELF DIRECTLY MANAGES 11 EDITIONS WITH OFFICES IN PARIS, MILAN, LONDON, KARLSRUHE, BARCELONA AND MIAMI AS WELL AS THE TURIN HEADQUARTERS. IN ANOTHER 17 COUNTRIES, CLOSE LICENSING PARTNERSHIPS HAVE BEEN SET UP WITH LOCAL PUBLISHING HOUSES.
THE HEARTBEAT: the magazines and the Network
history Estetica’s
1946 ESTETICA ITALIA 1977 ESTETICA WORLD
1991 ESTETICA UK
1992 ESTETICA DEUTSCHE AUSGABE
1993 ESTETICA USA
1993 ESTETICA FRANCE
1998 ESTETICA ESPAÑA
1999 ESTETICA KOREA
2000 ESTETICA MÉXICO
2001 ESTETICA PORTUGAL
2001 ESTETICA RUSSIA
2002 ESTETICA HELLAS
2004 ESTETICA ASIA
2003 ESTETICA TURKEY
2004 ESTETICA CHINA
2005 ESTETICA BRAZIL
2005 ESTETICA AUSTRALIA
2006 ESTETICA INDONESIA
2007 ESTETICA POLSKA
2007 ESTETICA ROMANIA
2008 ESTETICA SOUTH AFRICA
2008 ESTETICA THE NETHERLANDS
2008 ESTETICA LATINA
2009 ESTETICA INDIA
2010 ESTETICA BULGARIA
2011 ESTETICA MIDDLE EAST 2012 ESTETICA CZECH & SLOVAK
2014 ESTETICA WEST BALKAN (coming soon)
2014 ESTETICA HUNGARY (coming soon)
qualities Winning
Know-how, skill
and reliability are just
a few of Estetica’s strong
points. Thanks to years
of experience in this speci!c
sector, our staff are able
to identify the needs
of both those who supply
the information and those
who wish to receive it.
Estetica has always stood
out from the crowd for its
quality, international content
and widescale distribution
in professional salons
where clients are also
eager to read it.
magazine The
The magazine is
divided into three
sections:
an initial section targeted
at the consumer
an international section
dedicated to hairdressing
fashion and trends
a professional section
dedicated to the local
market (companies,
products, events,
interviews, themed reports,
and more).
Target market: the readers Estetica is the most
widely-read trade
magazine: it is a point of
reference for
professionals and clients in
beauty salons. The total
readership surpasses ten
million, comprising all !ve
continents.
THE MAGAZINE
WINNING QUALITIES
TARGET MARKET:
THE
READERS
THE HEARTBEAT: the magazines and the Network
Circulation worldwide
Asia Australia & New Zealand Brazil Bulgaria China Czech & Slovak Deutsche Ausgabe España France Hellas Hungary India Indonesia Italia Korea Latina Mexico Middle East Poland Portugal Romania Russia South Africa The Netherlands Turkey UK USA West Balkan World
7,000 5,000
10.000 3,000
35,000 6,000
13,500 13,000 13,000 7,000 4,000
15,000 40,000 23,500 15,000 3,000 5,000 5.000 6,000 3,000 3,000
35.000 5,000 5,500 5,000
15,000 30,000 5,000 5,000
ESTETICANETWORK CIRCULATION COUNTRIES ISSUES PER YEAR Hong Kong, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam Australia, New Zealand Brazil Bulgaria China Czech Republic and Slovakia Germany, Austria, German Switzerland Spain France, Belgium, French Switzerland Greece, Cyprus Hungary India, Bangladesh, Bhutan, Nepal, Pakistan, Sri Lanka Indonesia Italy, Canton of Ticino Korea Latin Amenrica Mexico Saudi Arabia, Kuwait, Bahrain, Qatar, UAE, Oman Poland Portugal Romania, Republic of Moldova Russia South Africa The Netherlands, Dutch Belgium Turkey GREAT BRITAIN, IRELAND USA, Canada Serbia, Croatia, Slovenia, Bosnia, Herzegovina, Montenegro Africa, Scandinavian Countries, Eastern Europe 339,500 + iPad downloads
THE HEARTBEAT: the magazines and the Network
4 4 4 2 6 5 7 7 7 6 Coming soon 9 6 7 12 4 4 2 4 2 4 4 4 4 6 5 5 Coming soon
4
digital & web
SURFING towards the future:
While the magazine represents our roots,
the web world is our passion.
PORTALS, BLOGS, APPS, SOCIAL
MEDIA: the digital side of hairdressing.
World Digital Estetica Network boasts
a team of highly professional
experts in digital media,
able to speed up the
strategic process
for every client and identify
ef!cient solutions in a world
which is constantly updating
and evolving. Estetica Network
has developed some
apps aimed at both the
professional and consumer
sectors, for iPhone, iPad
and other mobile platforms.
Thanks to weekly updates in real time
and a contemporary, eye-catching
graphic display,
esteticamagazine.co.uk has become
a true online magazine.
Over ten themed sections
cover a range of topics
from hairfashion to events and reports,
focusing on the latest fashion trends
and industry news. There are
countless photo galleries of the
best international collections,
the web-TV, and the MyEstetica
community space where users can
post their own photos and videos. And let’s
not forget the services
for subscribers – newsletters,
exclusive magazine previews and
all the necessary contact details
for further info and assistance.
Estetica LATINA www.estetica-latina.com
Estetica FR www.esteticamagazine.fr
Estetica DEU www.esteticamagazine.de
Estetica Network www.esteticanetwork.com
Estetica ITA www.estetica.it
Estetica USA www.esteticamagazine.com
Estetica ESP www.esteticamagazine.es
Estetica UK www.esteticamagazine.co.uk
sites Professional
SURFING towards the future: digital & web
Estetica HOLLAND www.esteticamagazine.nl
Estetica RUSSIA Coming soon…
Professional website display advertising www.esteticamagazine.co.uk
Homepage Takeover Customize Homepage background for maximum 20 consecutive days
2013
Page Views =
74,361
Visite =
33,337
Upper Leaderboard
SURFING towards the future: digital & web
Central Banner
Banner Medium Rectangle
Button Banner
Bottom Leaderboard
SURFING towards the future: digital & web
Direct mailing
PROFESSIONAL
Once a month,
Estetica UK produces
a professional
newsletter
that includes both
news and advertising
content.
professional
DIRECT MAILING
Distributed to over 5.400 industry professionals,
it also enables the use of eBlast (DEM) for both
multiple and single clients.
180x150
Top Banner 564x146
Available on the AppStore
With over 10,000
downloads,
the Estetica
Magazine App is
a must-have for
anyone interested in
hairfashion.
For all the news
on the latest trends,
products, beauty
tips and fascinating
new proposals
from international
hair gurus.
SECTIONS
Home: choose which edition you
prefer, according to your
home country.
Magazine: download
the magazine and “key” through
the pages.
My Estetica: select and save
your favourite pages.
Hair Finder: choose your
favourite haircut from a databank
holding more than 6,000 different
cuts; the search can be led by
type, length,
colour or style!
Search: search by keyword.
Events: all the details on the
most important hair industry
events, keeping you constantly
up-to-date.
SURFING towards the future: digital & web
edition iPad
Display advertising
Business opportunities:
Welcome page Sponsored welcome message, to introduce the iPad issue.
BANNER AND CONTENTS Possibility of adding multimedia content to your magazine pages:
Video
New collections gallery
External links Banners in the Finder and Search sections
SURFING towards the future: digital & web
Over 6,000 haircuts for men and women, organised by length and style.
The latest shades and new colour collections.
The chance to vote for and save your favourite cuts.
Constant updates on the latest trends, accessories, products and beauty gossip.
Available on the AppStore
With over 57,000 downloads available, iHair Look Finder International is Estetica’s iPhone app, for those searching for a new image:
iPhone Estetica
Application
Business opportunities Display advertising.
SURFING towards the future: digital & web
EsteticaNetwork manages its own blog
and social network content for the promotion
of services, products and brands.
media activities Social
SURFING towards the future: digital & web
Twitter, Instangram, Pinterest: more than
2,700
Youtube views:
more than
625,200
Facebook fans:
more than 130,000
ZOOMING STRAIGHT towards !xed goals: customer publishing
Bespoke editorial services for our
clients. Photoshoots and videoshoots,
magazines, in-house publications,
monographs, etc. Communicating
ef!ciently to achieve each and every goal.
Customer Publishing The company can count on publishing know-how, a speci!c graphics team and art directors, and avant-garde production services and processes to provide a focused, speedy, high-impact and functional form of communication. From the magazine’s special editions to...
ZOOMING STRAIGHT towards fixed goals: customer publishing
TRADE MAGAZINES, IN-HOUSE PUBLICATIONS AND MONOGRAPHS
Estetica publishes single-theme special edition supplements in various languages, distributed with the magazine to enhance the international reputation of the sponsor companies – to promote a company, launch new product lines, strengthen a brand image, or simply communicate with clients and consumers.
ZOOMING STRAIGHT towards fixed goals: customer publishing
PHOTOGRAPHIC BOOKS, COLLECTION BOOKS, TREND ALBUMS
Introducing new fashion ideas, presenting collections, explaining a concept, celebrating an event, making contact with the end consumer.
ZOOMING STRAIGHT towards fixed goals: customer publishing
PRINTING
The creation of targeted products, press conferences, packaging, logistics and distribution. The best value on the market, with a remarkable quality-price ratio. A team of experts accompanies the client in every step of the production process – in the selection of materials for small or large-scale publishing, and national or international distribution (also for supplements to Network titles).
ZOOMING STRAIGHT towards fixed goals: customer publishing
Estetica Estetica organises and manages photo shoots and videos, with a professional team who are totally up-to-date on the latest news in images, photography, make-up and styling. Models in these shoots come from the best international agencies.
ZOOMING STRAIGHT towards fixed goals: customer publishing
Trends, Video & Photoshoots