Pump Up the Volume

Strategies to Increase Your Sales

10/21/2014 2

• Discount

Opportunities

• Benefits of

Membership

• Expanding Your

Reach

Overview

Just the Facts

Revenue increases at a much higher rate with Loyalty!

Chance that a 1st

time customer will become a regular

30%Chance of a new customer becoming a regular if they buy 3 times quickly

67%

Non-Loyalty customers that will return 3 times

4%

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• Discounts are a

great way to bring

people back!

• Have event nights?

• Special prices?

• Ladies night?

Discounts

10/21/2014 5

• Discounts are

opportunities to

spotlight menu

items.

Discounts

Benefits of MembershipMemberships build reoccurring

revenue!

10/21/2014 7

• How do you fill

your seats?

• Why not offer them

special incentives?

Memberships

10/21/2014 8

• Ensure Success!

• Plans should not

be an after thought.

• Plans need to have

goals.

• Plans need to be

monitored.

Memberships

10/21/2014 9

• Engage customers

using media

vehicles.

Expanding

10/21/2014 10

• Online Ordering

reduces barriers.

• Online Ordering

creates

convenience.

Expanding

10/21/2014 11

• 50% of consumers

surveyed had

turned away from a

restaurant due to

long lines in the

past.

Expanding

Bean Counting 101

Revenue increases at a much higher rate with Loyalty!

Chance that a 1st

time customer will become a regular

30%Chance of a new customer becoming a regular if they buy 3 times quickly

67%

Non-Loyalty customers that will return 3 times

4%

10/21/2014 13

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