PURE OUD PURE LUXURY...History Fragrance Du Bois is a niche luxury perfume house born of the richest...

transcript

PURE OUD • PURE LUXURY

• Fragrance Du Bois

• The Oud Story

• Fragrance Industry Forecast

• Product Range

• Ready-to-wear Range

• Customised Range

• Fully Bespoke creations – by appointment only

• Flagship Boutiques

• Boutique Images from Singapore and KL

• Our Master Perfumer

• Our Marketing Partners

• Amber Lounge @ the Grand Prix

Singapore . Abu Dhabi . Monaco

• Lamborghini Events in KL

• New collaborations in 2015 – introducing La Maison Du Bois

Content

History

Fragrance Du Bois is a niche luxury perfume house born of the richest essences of

nature, crafted by fifth generation perfumers from the 17th Century French tradition of

Grasse. Our exquisite fragrances will transport you to yesteryear, invoking long lost

memories, fleeting feelings, bursts of joy. The beguiling creations will strike a chord with

your deepest, most intimate and unique selves.

Inspiration

Our inspiration is derived from the beauty and purity of nature itself. At the heart of all

Fragrance Du Bois’ creations is our signature Oud, which is both distinctive and unique,

exuding the ultimate in luxury.

Expertise

Our perfumers are artisans who revel in their craft - masters of capturing the essence of

nature. Each note is carefully selected, and then blended to perfection, as a shimmering

symphony of scent is composed.

Fragrance Du Bois

• Aquilaria tree - ENDANGERED SPECIES

• Partnership with sustainable plantations managed

by Asia Plantation Capital

• Luxury with a conscience

• Covered by international certification, CITES

(www.cites.org), and conforms to IFRA regulations

(www.ifraorg.org).

The Oud Story

• Known as “liquid gold” in Middle Eastern Cultures

• Highly complex and intense

• Used in fragrances for centuries

• Now known as the fragrance of the 21st Century

• Most major brands have launched their own Oud fragrance

Fragrance Industry Global Forecast

Global Industry Analysts (GIA)

2013 2015

US$ Billion

Ready-to-wear Range

Shades Du Bois Range of Fragrances

Crystal Bottle 100ml – retails at US$800

Crystal Bottle 50ml – retails at US$479

Privé Range of Fragrances

Ready-to-wear Range

Crystal Bottle 100ml – retails at US$800 Crystal Bottle 50ml – retails at US$479

Ready-to-wear Range

Brume de Parfum

Black Bottle 50ml – retails at US$281

Travel Exclusives

Exclusive Travel Sets.

Choose from a set of 3

fragrances in slim, 12ml

twist canisters or 2

fragrances in 15ml

bottles for easy,

convenient use

on-the-go.

3 x 12 ml Travel Set

retails at US$318 2 x 15 ml Travel Set

retails at US$318

Travel Exclusives

Serum Pens are sold individually at US$56

A slim silver

fragrance pen

containing

concentrated,

alcohol-free serum

that provides an

intense, lasting and

desirable fragrance.

Serum Pens

Home Fragrance

Candles 180gr retails at US$120

Customised Range

Crystal Bottle 30ml retails at US$479

Maître Parfumeur Consultations

• Fragrance Du Bois offers a

unique in store consultation with

our Maître Parfumeur

• Clients can embark on a journey

to discover their own unique

scent through a highly

investigative process

• This consultation takes

approximately an hour to

complete

• Customised fragrances will be

ready for collection in a few hours

Fully Bespoke Creations

By appointment only

• Fragrance Du Bois offers a

unique experience of a bespoke

fragrance creation with our

Master Perfumer

• The experience has to be

arranged in advance and is subject

to the perfumer’s availability

• The consultation and creative

process takes anything between a

few weeks to a few months

• Prices start from US$12,000

Crystal Bottle 100ml

Our Master Perfumer

FRANÇOIS MERLE-BAUDOIN • Grandson of the perfumer who helped to create the iconic Anaïs

Anaïs

• The nose behind Oud Noir Intense, Oud Sahraa and Oud Couture

Singapore Flagship Boutique at the Fullerton Hotel

Boutiques

Scent table with fragrance cloches

Luxurious lounge areas & private bespoke perfumery organs

KL Flagship Boutique at Starhill Gallery

Our Master Perfumer, François Merle-Baudoin at work

Official Perfume of the Amber Lounge

Fast cars and fashion runways; Fragrance Du Bois brings fine fragrances to this

lux mix by partnering with the Amber Lounge.

Oud Noir Intense launched at the Amber Lounge, Singapore Grand Prix 2013

The dark knight of the Shades, which exudes danger and intrigue, is the only

accessory required after dark. Oud Noir Intense channels the highly-charged

adrenaline of life in the fast lane.

Sahraa Oud launched at the Amber Lounge,

Abu Dhabi Grand Prix 2013

Sahraa Oud is a creation which

invokes the mystery and majesty

of the desert. Beautiful mellow

notes of Oud in the base and

exquisite rose absolute in the

heart, the fragrance is both

captivating and alluring.

Bespoke Creation for Sonia Irvine

Fueled by the success of fragrances Oud Noir Intense and Sahraa Oud – Du Bois

elevates senses to even greater heights by debuting a new bespoke perfume created for

Sonia Irvine, founder of the Amber Lounge.

Regarded as the pioneer of the F1 nightlife experience, Sonia has been creating the most

sought after post-race parties since 2003.

Oud Amber Intense

Dynamic, fresh and exciting, Oud Amber Intense -

crafted exclusively for Sonia Irvine - reflects the creative

vision and entrepreneurial spirit that successfully

inaugurated the glamorous Amber Lounge events.

Drawing inspiration from the Orient, Oud Amber

Intense has a spicy, citrusy opening, with notes of

bergamot, tangerine, black pepper and cinnamon.

Flowers, fruity wood notes of neroli, rose, blackcurrant

and patchouli infuse the heart, and are held together

with an amber accord. The mélange enraptures the senses,

with a finish of musk and Fragrance Du Bois’ signature

100% pure, natural Oud.

Oud Amber Intense Launched at the Amber Lounge,

Monaco Grand Prix 2014

Endorsed by the Prince Albert II of Monaco

Foundation.

Proceeds of sales go to the Prince Albert II of

Monaco Foundation and to the official charity

for the Amber Lounge Monaco 2014

Retail Launch in Singapore Sept 2014

15ml retails at US$185

100ml retails at US$1175

2014 EVENTS

Dame Shirley Bassey with

Fragrance Du Bois Director

HSH Prince Albert II

of Monaco

Scenes from Monaco

Nico Rosberg joined the Amber Lounge party

in Abu Dhabi and Monaco

2014 EVENTS

Limited Edition 70ml Oud Amber Intense unveiled in Monaco – Retail Price USD4000

Scenes from Monaco

Supporting a Cause

As a result of Fragrance Du Bois’ commitment to using only sustainably-sourced

ingredients, the fragrance has been endorsed by the Prince Albert II of Monaco

Foundation. 5% of the proceeds go to the Prince Albert II of Monaco Foundation and

another 5% goes to the Brain and Spine Foundation. The Prince Albert II of Monaco

Foundation is a foundation dedicated to the protection of the environment created by

HSH Prince Albert in 2006. The Brain and Spine Foundation is the official charity for the

Amber Lounge Monaco 2014, a decision made by Sonia Irvine in light of F1 driver

Michael Schumacher’s accident last December.

With the sale of each fragrance, Fragrance Du Bois will work with its sustainable

plantation partner to plant one Aquilaria tree - the source of the Oud in all Fragrance Du

Bois’ fragrances - and one teak tree, with the Plant Genetics Programme supported by the

Thai Royal Family.

Signing Ceremony with the Foundation of Prince Albert II of Monaco (FPA2)

Left to Right: Sonia Irvine, Founder of the Iconic Amber Lounge; FPA2 Vice President and CEO H.E.

Mr Bernard Fautrier; HSH Prince Albert II of Monaco; Gary Crates, Fragrance Du Bois Group Director.

Sonia Irvine and Alexander Rossi of the F1 Marussia team

Oud Amber Intense Global Retail Launch

Sonia Irvine signing autographs during the Oud Amber Intense Global Retail Launch

Scenes from the Singapore Grand Prix Amber Lounge After Party

Gordon Ramsey

Model with Singapore Designer Francis Cheong and Sonia Irvine

Singer Estelle

F1 Driver’s Fashion Show

2015 Lamborghini Huracán 620-2 Super Trofeo Launch in Kuala Lumpur

Jimmy Choo at the 2015

Lamborghini Huracán

620-2 Super Trofeo

Launch

New Collaborations in 2015

• In 2015, Fragrance Du Bois will be announcing new collaborations in the fragrance world which will bring in the concept of La Maison Du Bois

• Fuelled by the success of Fragrance Du Bois luxury boutiques in Singapore and KL, Fragrance Du Bois has forged new partnerships with like-minded brands to expand it’s offering

• Each brand has been handpicked by Fragrance Du Bois for their unique style and fragrance. Some fragrances contain Oud oil and others are complementary to Fragrance Du Bois’ own style and ethos

• This now positions the boutique as La Maison Du Bois, the retailer of niche high end perfumes. All new collaboration brands in La Maison Du Bois are currently not offered in South East Asia and will be exclusively distributed by Fragrance Du Bois, keeping in line with the brand’s identity of being niche and exclusive

Co-brands under the La Maison Du Bois umbrella

Number One selling fragrance in Harrods, London

Number One selling fragrance in Fortnum & Maisons and Bloomingdales

Quintessentially French Brands

To Spread Glamour and Beauty!

La Maison Du Bois display concept

La Maison Du Bois display concept – Pop-up Store

PURE OUD • PURE LUXURY

PURE OUD PURE LUXURY...History Fragrance Du Bois is a niche luxury perfume house born of the richest...

Documents