Emily Zimmer PURINA’S DIGITAL

STRATEGY

¡ Purina uses various methods of digital marketing in mostly successful ways.

¡ Amazing website ¡ Active on social media

CURRENT PAW-SITION

¡ Website § Currently a hub of pet info on cats and dogs § Even balance of brand advertisement along with

information § Personifies Purina as the go-to spot for information on

your animal § Looks great mobile

¡ Social Media § Consistent posts on Twitter, Facebook and Instagram § Facebook - HUGE! § Twitter § Instagram - #PetsAtWork § Youtube

THE SPECIFICS

¡ Seems to be main channel of communication between brand and its customers

¡ Great at responding/keeping a presence ¡ Target audience is massive – pet owners

§ Facebook allows for huge spread of information

ALMIGHTY FACEBOOK

¡ Have blog that links to website – sends users to become a customer

¡ Blogger of the month style posts § Famous blogger tries Purina product then writes

about experience § Makes brand seem relatable

DOG THAT BLOGS

¡ Use website’s traffic as advertising – do not change! ¡ Could use some extra forms of advertisements

ADVERTISING METHODS

¡ Goes without saying, Purina should be using these tools

¡ Track website traffic ¡ Useful for platforms that do not receive as much

attention § Facebook vs. Pinterest

ANALYTICS

¡ Good use ¡ Could be amped up as technologies change

§ Instagram 60-second video – Landing pages

INBOUND MARKETING

¡ Little to nothing different than current cost ¡ Company does an excellent job harnessing an online

presence, minimal suggestions exist

COST

¡ Amp up the inbound marketing § Many posts of sorts return the customer to Purina’s

website or other social media sites § Incorporate Instagram’s 60-second video

¡ Amp up email subscription’s content § Make the user WANT to go check out current deals

SUGGESTIONS