Post on 14-Aug-2020
transcript
purpose
raison d’etre
ikigai
alasan keberadaan
disrupsi/dis·rup·si/ n hal tercabut dari akarnya
“Jakob, jangan minta maaf. Mati dibunuh hari ini, nanti tahun depan, sama saja.”
“Mayat hanya bisa dikenang, tetapi tidak akan mungkin diajak berjuang.
Perjuangan masih panjang dan membutuhkan sarana, di antaranya lewat
media massa.”
21 Januari – 5 Februari 1978
“Menghibur yang papa,
mengingatkan yang mapan”
x
Sustaining the purpose
10%
15%17%
20%
23%
26%
0%
5%
10%
15%
20%
25%
30%
0
10
20
30
40
50
60
2014 2015 2016 2017 2018 2019
Non Digital Digital % Digital
Indonesia Advertising Spending (in Trillion Rupiah)
Strategy& Analysis
2016 2017 2018 2019 Projected 2020 Projected 2021 Projected
Conventional sales
Digital sales
KG Media Revenue
10%
15%
17%
20%
23%
26%
0%
5%
10%
15%
20%
25%
30%
0
10
20
30
40
50
60
2014 2015 2016 2017 2018 2019
Non Digital Digital % Digital
Digital Ads Revenue
Page Views Revenue/pageX
Pageview based advertising model
Award winning, trusted online website, established in 1995 with 4 million daily users(Google Analytics, Sept. 2019)
Indonesia’s largest news site. No. 1 website in Indonesia (Comscore, June 2019)
The first and the biggest Citizen Journalism portal in Indonesia, supported by high quality bloggers
Economy site with prominent & affluent audience
Lifestyle and entertainment content, with highest traffic in its category (Comscore, June 2019)
Sports & entertainment portalwith 1,5 million daily users(Google Analytics, Sept. 2019)2019)
Completeautomotive news & consumer guide,the highest traffic in its category (Comscore, June 2019)
Largest viewership for news channel on YouTube with 4 million daily views (Socialblade, Sept. 2019)
Millennials video content on social media platforms
CCapabilities link
Transforming the core business to maximize its
resilience
Transformation
ACreating a disruptive
growth engine
Transformation
B
Anthony, Scott. Dual Transformation. Boston: Harvard Business Review Press, 2017.
PURPOSEPEOPLEPARADOX PERSISTENCE
Sinek, Simon. Start with Why. New York: Penguin Group, 2009.
“Menghibur yang papa,
mengingatkan yang mapan”
“Menghibur yang papa,
mengingatkan yang mapan”
Individual purpose
PASSION MISSION
PROFESSION VOCATION
What you LOVE
What you can be PAID FOR
What you are GOOD AT
What the world NEEDS
Winn, Mark. “What is Your Ikigai?”. The View Inside Me, 14 May 2014, http://theviewinside.me/what-is-your-ikigai/.
PASSION MISSION
PROFESSION VOCATION
What you LOVE
What you can be PAID FOR
What you are GOOD AT
What the world NEEDSPURPOSE
Winn, Mark. “What is Your Ikigai?”. The View Inside Me, 14 May 2014, http://theviewinside.me/what-is-your-ikigai/.
“Menghibur yang papa,
mengingatkan yang mapan”
“Together create a new paradigm by providing solution for others to achieve their goal”
“To inspire others by being insightful and knowledgeable so others can make the right choice”
“To be a dependable person by providing kind advice so people felt heard and less burdened”
“To ignite creativity so people can solve problems in their real life”
“To develop others to focus in doing their best and to help each other”
“Conquering self to learn and enabling others to achieve a better world”
thank you