Put On Your Own Oxygen Mask Put On Your Own Oxygen Mask Before Helping Those Around YouBefore Helping Those Around You

…and other lessons I’ve learned on airplanes

Metaphors forLife

(and business)

Put on your own oxygen mask before helping

those around you.

Yes, everyone is looking at you.

There Are a Lot of Ways to React to a Crying Baby

We’re all in this together.So try not to stink

up the joint.

Try being nice.

But if you can’t be nice… be vague.

Your nearest exit may be behind you.

Metaphors forBusiness

(and life)

We don’t care about your technology.

We care about our experience.

We don’t flyto fly.

We fly because we must fly

in order to do some other thing.

You are not our destination.

Every moment is a branding moment.

A successful launch usually requires a lot of runway.

Sometimes the smartest people really should be in charge.

A little dramatic flair never killed anyone.

First. Class. Kicks. Ass.

Learn to fly on your instrumentsand your instincts…

…but mostly your instruments.

There are failuresand there are CFITs.

Sometimes, miracles happen.

(Miracle potential may varyfor non-superheroes.)

Time is running out…let’s roll.