Xpertise Recruitment

Data Science IT Leaders EventNottingham – November 2015

Data Science Hiring Trends

• Indeed.com’s chief economist - job postings for data scientists grew 57% for the first quarter this year compared to the year-ago quarter (May 2015)

• Searches for data scientist grew 73.5% for the same period.

• The top-paying job listings at Facebook and LinkedIn are for data scientists

Data Science Hiring Trends

Data Science Hiring Trends

Data Science Hiring Trends

Data Science Hiring Trends

At the heart of business transformation

Royal Mail’s Journey into Advanced Data & Analytics

Andy McMurtrieHead of Business Intelligence for ParcelsGroup Business IntelligenceRoyal Mail plc

Welcome to the Data Century

• Where the world's largest taxi company, owns no vehicles.

• Where the world's most popular media owner, creates no content.

• Where the most valuable retailer, has no inventory.

• Where the world's largest accommodation provider, owns no real estate.

Where will you be in one, three, five years time?

Data Strategy isn’t…

…hiring a load of data scientists & Qlikview developers

A thriving business in a dynamic and highly competitive industry…

Managing the decline in UK letter volumes: -6.8% p.a. 2008-2013 UK parcels market volume growth:

+3.7% 2008-2013

Working to improve efficiency & deliver exceptional customer experience

Massive Data Potential

One of UK’s largest

call centre

40,000+vehicles

£2.5B goods and services

procured from >7,000

suppliers

Operational Efficiency

Fleet / fuel Optimisation

Procurement Analytics

Customer Analytics

13 billion letters

delivered

1 billion parcels

140,000 people

A step change

Data Decision Makers

Data Driven Strategy & Investment

✓ Business drivers

✓ C-Level Buy In

✓ Investment: Talent & Technology

Delivering on the Strategy

• Talent, Team & Organisation

• Process

• Getting to the

The ingredients for a high performance car (…or team!)

Data ScienceThe Engine

The ingredients for a high performance car (…or team!)

Data ScienceThe EngineBusiness Analysis

Moving things forward for the business

Solutions & DeliveryHolding it all together

Data EngineeringMaking the solution

roadworthy

The BusinessBusiness drivers &

value

A multidiscipline team

Organised to be effective

?

Review & Benefits Realisation

Data Product Delivery

Insight to ActionBusiness Incubator Qualification

Weeks 6-8 Weeks 12-nWeeks 1-4 Weeks 4-6

Lead Generation

Data Science

Solution

Delivery

Stage Gates:•Peer Review & Quality Control•Value assessment

Data Consulting: Data Strategy, Business Analysis, Engagement/Comms, Project Management, Benefits Realisation

From idea to value

Delivering on the investment

Data Science & Advanced Analytics:•Customer churn•Product recommendation

Data Insight & Visualisation:•Source of truth, trusted enterprise data

Data at the heart of decision-making, products & services

The journey continues

Thank You!

Andy McMurtrieandrew.mcmurtrie@royalmail.comFind me on LinkedIn (there aren’t many Andrew McMurtries at Royal Mail…)

Confidential

Putting Data Science at the heart of business decisions

Dan KellettDirector, Data Science

kellettboy1kellettdan

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The business problem should be core to everything a Data Scientist does

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What is the business problem you are trying to solve?

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What data are available to solve the problem & do you trust it?

Data Scientist Sandpit

Open Data

Customer Datamarts

Credit Bureau Data

Website Traffic

Simulated Data

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Choosing a technique to solve the problem

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How will the analysis be carried out?

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Text mining agent notes allow us to identify customers in vulnerable situations to ensure we offer the appropriate support

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CherryPicker automates a scan for key words in a range on online news websites to present potential leads to fraud investigators

BodyText: ‘<p> Dan Kellett, the director in charge of Capital One\u2019s UK datalab team, was concerned today to find his name included in a list of fraudsters accused of conning members of the IT architecture team currently seconded to the data lab </p>’,‘<p> Mr Kellett claimed that the accusations of running a scam during the Tuesday Bake Club, made in an anonymous post on the Pulse website, were completely unfounded. </p>’,‘<p> \u201ci\u2019m not a hacker,\u201d claimed Mr Kellett. \u201cMy team has been duped into thinking that I deliberately purchased Mr Kipling\u2019s Cherry Bakewells and passed them off as my own during the charity event in aid of Comic Relief.\u201d </p>’

FraudKeywords: ‘scam’, ‘duped’ , ‘hacker’MerchantKeywords: ‘fraudsters’, ‘scam’, ‘conning’Names:

‘Dan’ ‘Kellett’ ‘Mr’ ‘Kellett’ ‘Tuesday’ ‘Bake’‘Bake’ ‘Club’ ‘Mr’ ‘Kellett’ ‘Cherry’ ‘Bakewells’

URL: ‘http://www.madeitup.com/notnews/garbage/teststory-2015-03-13.html’

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The account tracker application allows us to understand a customer’s journey instantly

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The combined skills of a Data Science team have allowed us to unlock the potential insights from data

Data Product Design

Coding

Technology Architecture

Statistical Modelling

UK Data Science

StatisticiansNew Hires

Data AnalystsIT / Comp Sci

Business Understanding

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Thank you