Putting data to work

- Online women’s fashion Brand

- Began trading in Feb 2015

- Over £5m turnover in 2015, 3m visits to website

- On course to do 2.5x in 2016

- 2 people running BI, analytics, online marketing (Facebook + Adwords)

Introduction to Finery

Analytics Setup Internally managed data integrations

Product Listing Page

PROBLEM

There are 90 styles found on the example Product Listing Page. What order should they be displayed in?

Metrics to consider:

- Revenue per Impression

- Return Rate

- Stock Levels

- ‘Coming Soon’ signup value

What order should the products be displayed in?

Product Listing Page Ordering – Technical Implementation

Website Backend

Manual Adjustments

Facebook and Instagram Advertising

PROBLEM

Which 5 products should we display on our carousels?

Facebook and Instagram Advertising

Metrics to consider:

- Revenue per Impression

- Click-Through Rate

- Stock Levels

- Commercial success of the style

Facebook and Instagram Advertising – Technical Implementation

Ad feed published to a URL(text file)

Using Facebook data to inform PLP product order

Pinned products to create a personalized experience

What’s Next?

Related products algorithm