Putting the Social in Social Media

The Rise of Social Media Museum Associations

The (Personal) Social-Museum Experience

Andrew Mandinach@mndnch

San DiegoSocial Media

Managers Group

"If you have a platform you should use it for really interesting things" - Carrie Mae Weems

The Social Museum - Opening the Conversation Beyond Marketing

When everything is connected, everything matters. - Bruce Mau

Who’s got time for that?

Balboa Park

California Panama ExpositionCentennial

Centennial Celebration: Balboa Park Social Media Managers - UNITE!

The San Diego Social Media Managers Group

At least we’re doing something, right?

Austin Museum Partnership (AMP)austinmuseums.org

Doing It Together

Dipping Our Toes in Social Media

@austinmuseums

SuperFriends

Austin Museum Day

Austin Museum Day: Media Campaign

Austin Museum Day: Social Media Campaign

Austin Museum Day: Social Media Campaign

Statistics: Austin Museum Day

20132014 2015

Attendance 21,700 28,00028,000

Institutional Participation 42 3737

Instagram contest entries -- 250500

Web/mobile views 50,000+ 24,500+30,900+mobile app downloads ---- 1000+mobile app interactions -- --

16,000+

What Works...and What We Need to Work Out

Austin Museum Day is great but...

How do we maintain the critical mass around Museum Day all year?

What is our goal?

What is our voice?

Talk to Us

Andrew Mandinach @mndnch

Lisa Worley @goodlisa

Nicholas Griffith @naturaeobscuram

Adrianne Russell @adriannerussell