Pyasa Kauva: The Famous Frugal Innovator

• ‘Knowledge Banking’ approach based on expertise in Microfinance and Social Enterprises sector

• Effectively Leverage ‘Technology Edge’ with Frugal Innovations

• Identification of niche opportunities

• Financial Inclusion to compliment branch viability

• Extensive use of Business Facilitators (BF) /Business Correspondents (BC)

Frugal Innovations for Financial Inclusion (FI4FI)

2

YES Livelihood Enhancement Action Program (YES LEAP)

Lending to Self Help Group (SHG) by leveraging Business Correspondent (BC) modelSHG Saving account & individual saving account with the BankOver 14,000 SHGs, 350 Cr disbursement, 25 BCs, 10 states

YES Sahaj Micro ATMLow end mobile handset & Bluetooth thermal printer constitute the ‘World’s Cheapest Micro ATM’ i.e YES SahajTransactions such as saving, withdrawal & remittance origination facility with triple authentication at customer doorstepReal time tracking of transactionOver 2.5 lakh transactions with

an aggregate value of Rs 80 Cr

YES Money -Domestic Remittance ServiceSimple, Secure & Cost effective way of

sending hard earned money homeWalk into any YES Money outlet and send

money to any account instantly(IMPS)/within few hours(NEFT)

Integration of existing technologies and network of BC outlets & Yes Bank

10 lakh + Customers – Over 40 lakh transactions, value of over Rs. 2000 Crores conducted,

– 12 BC - 13,000 BC Agents

Special Recognitions