graphic identity

2

Name logo guideliNes

choice of colors

Safety around the logo

Logo and trademark

do not

Full logo guideliNes

choice of colors

Safety around the logo

Logo and trademark

do not

Colors assoCiatioNs

layout examples

4

6

7

7

8 - 9

10

12

13

13

14 - 15

16

17

Summary

graphic identity

name LOgO guideLineS

4

5

mOnOchrOmeOr negative

chOice Of cOLOrS

cmyK

c=0 m=100 y=100 K=0

c=100 m=95 y=0 K=0

c=60 m=80 y=90 K=25

c=50 m=0 y=100 K=0

grayScaLe

c=0 m=0 y=0 K=50

c=0 m=0 y=0 K=100

6

Security SQuare arOund the LOgO

all written texts must keep out of the «security square». this square is based on a circle which starts at the edge of the «by Sodexo» logo.

the concept name and the trademark (by Sodexo) must always remain associated.

under no circumstances, the proportions of any part of the logo might be changed.

Safety arOund the LOgO

LOgO and trademarK

7

dO nOt change Brand cOLOrS

dO nOt change LOgO cOLOrS

dO nOt

8

dO nOt remOve trademarK

dO nOt rOtate / aLWayS KeephOriZOntaL reading directiOn

dO nOt diStOrt any part Of the LOgO

9

fuLL LOgO guideLineS

10

11

mOnOchrOmeOr negative

12

chOice Of cOLOrS

cmyK

c=0 m=100 y=100 K=0

c=100 m=95 y=0 K=0

c=60 m=80 y=90 K=25

c=50 m=0 y=100 K=0

c=100 m=0 y=0 K=0

c=75 m=100 y=0 K=0

c=0 m=100 y=0 K=0

c=0 m=50 y=100 K=0

c=0 m=20 y=90 K=0

grayScaLe

c=0 m=0 y=0 K=80

c=0 m=0 y=0 K=100

c=0 m=0 y=0 K=90

c=0 m=0 y=0 K=50

c=0 m=0 y=0 K=55

c=0 m=0 y=0 K=60

c=0 m=0 y=0 K=70

c=0 m=0 y=0 K=30

c=0 m=0 y=0 K=20

Security SQuare arOund the LOgO

all written texts must keep out of the «security square». this square is based on a circle which starts at the edge of the «by Sodexo» logo.

the logo, the concept name and the tra-demark (by Sodexo) must always remain associated.

under no circumstances, the proportions of any part of the logo might be changed.

Safety arOund the LOgO

LOgO and trademarK

13

dO nOt change Brand cOLOrS

dO nOt change LOgO cOLOrS

dO nOt change name cOLOrS

dO nOt

14

dO nOt remOve trademarK

dO nOt remOve any eLement /dO nOt uSe SeparateLy

dO nOt rOtate / aLWayS KeephOriZOntaL reading directiOn

dO nOt diStOrt any part Of the LOgO

15

dinigcare

diagnose ondervoedingLe diagnostic d’une malnutrition

home made menu

fingerfood

diëtenLes régimes

Klinische dieetvoedingLa nutrition médicale

home Service

aromatherapiearomathérapie

...

16

ServiceS : cOLOrS aSSOciatiOnS

LayOut exampLeS

17