QUARTERLY MEETING TC MEDIA MANAGERS October 22, 2013.

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QUARTERLY MEETINGTC MEDIA MANAGERS

October 22, 2013

AGENDA

• Presentation of our financial results, Q3-2013

• Update on our 6 strategic priorities

• Recap of recent announcements

• Success stories

• Next Steps

CONSOLIDATED FINANCIAL RESULTSTC TRANSCONTINENTAL

<

Revenues decreased by $23.2 M or 4.5%.

Revenues Q3-2013 – TC Transcontinental

Q3-2012 Q3-2013480.0

490.0

500.0

510.0

520.0

$517.0

$493.8

Revenues (in millions of dollars)

<

Adjusted operating income increased for the fourth consecutive quarter (+10.4%).

Adjusted Operating Income Q3-2013 – TC Transcontinental

Q3-2012 Q3-201345.0

50.0

55.0

60.0

$49.9

$55.1

Profit (in millions of dollars)

FINANCIAL RESULTSTC MEDIA

<

Revenues increased by $0.2 M, or 0.1%.

Revenues Q3-2013 – TC Media

Q3-2012 Q3-2013170

175

$173.6 $173.8

Revenues (in millions of dollars)

<

Adjusted operating income decreased by $1.6 M, or 15.7%.

Adjusted Operating Income Q3-2013 – TC Media

Q3-2012 Q3-20135

10

15

$10.2$8.6

Profit (in millions of dollars)

BENCHMARKING – TC MEDIADECREASE IN EBITDA % - Last quarter (year over year)

Torstar Corporation Glacier Media Rogers Communica-tions

TC Media Meredith Corp. (US)-25.0%

-20.0%

-15.0%

-10.0%

-5.0%

0.0%

5.0%

10.0%

-22.7% -22.0% -19.0%

-8.3%

3.6%

• Soft advertising market = Importance of our transformation

• Always become more efficient, improve the way we work

• Development of new products and services linked to our 6 priorities

TC Transcontinental maintained a solid financial position with a very low indebtedness ratio.

OUTLOOK – TC MEDIA

STRATEGIC PRIORITIESTC MEDIA

Local Solutions Growth Play

1.

Multiplatform Brand Strategy

2.

Retailers Value Proposition

3.

Data Analytics / ROI

4.

New Product Development

5.

Content Monetization

6.

OUR 6 PRIORITIES

How can we have a more integrated offer and be more efficient in our go-to-market approach

for our local clients to ensure revenue and profit growth?

Local Solutions Growth Play

1.

ACTION PLAN

• Establish and implement optimal sales structure.

• Optimize digital offering and maximize new online product revenue opportunities.

• Implement the Interaction project.

Six priorités stratégiques – Six comités de travail

Multiplatform Brand Strategy

2. How can we grow profitable brand-related revenues beyond print so as to grow overall

NEW revenues?

ACTION PLAN

• Develop and grow our online video content offering.

• Conduct a strategic review of events to improve efficiency.

• Develop merchandising and licensing concepts; assess potential and viability.

• Develop and launch a seal of approval program.

ACTION PLAN

• Clarify and confirm product roadmap.

• Implement a more cohesive sales structure.

• Improve credibility with effective execution.

How do we secure our share of wallet and grow revenues from the Canadian retailers

with insights, content and deployment solutions?

Retailers Value Proposition

3.

Six priorités stratégiques – Six comités de travail

Data Analytics / Return on

Investment

4.How can we grow our data assets and

improve our data mining / analytics capacity to deliver true valuable insights to our clients that

translate into ROI?

ACTION PLAN

• Develop the opportunities list for new insights solutions.

• Evolve TC Media’s data analytic capabilities to meet existing client and market needs.

• Create the operating and business model to support selling and evolving data analytics.

Six priorités stratégiques – Six comités de travail

New Product Development

5.What is the most appropriate approach for new product development at TC Media, in

terms of structure/governance, risk and financial evaluation and execution?

ACTION PLAN

• Official kick-off of the TC Media Incubator on November 1st

• Criteria for project selection have been defined.

• Operating model for new product development has been defined.

• Financial structure for the Incubator has been defined.

Six priorités stratégiques – Six comités de travail

Content Monetization

6.How can we increase and capture the full

value of the content we create and identify the best models to monetize this content?

How can the Business and Education entities create, acquire and develop content-based

businesses?

Content Monetization

6.ACTION PLAN

• Monetize content on digital platforms with paid models.

• Grow footprint in education with digital offering and acquisitions to further consolidate the French market.

• Grow TC Media’s scale in B2B/Trade Media with organic growth initiatives and acquisitions of content-based businesses.

Each and every member of the TC Media

team must feel EMPOWERED to take the initiative, CONTRIBUTE and

drive our transformation forward.

SENIOR MANAGEMENT TEAM – NEW APPOINTMENTS

• Bruno Leclaire

• Patrick Lauzon

• AlainGignac

• Carlos Lamadrid

RESULTING CHANGES

• Structure of the TC Media Incubator

new products in development! +

• Mature digital products transferred to operations

• National Sales & Creative Services joining Consumer Solutions

• Appointment of Nicolas Faucher as VP and Publisher Métro Montréal newspaper

• Métro newspaper joining the Local Solutions Group

GOOD NEWS AND HIGHLIGHTS OF THE QUARTER

GOOD NEWS AND HIGHLIGHTS OF THE QUARTER

VIDEO

http://vimeo.com/75810128

• Canadian Shopper Journey Study (Consumerology)

• Next Quarterly Meeting: February 2014

• The second newsletter about our 6 strategic priorities will be out in December.

• Talk to your teams about it… Communicate!

NEXT STEPS

Questions ?