Post on 15-Feb-2016
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An Effort by
Sandeep Puri
The Interview: Suggested questions
Tell something about yourself
Tell something about you that is not there in CV
What is your most significant accomplishment?
Why should we hire you?
Have you ever accomplished something you did not think you could?
Describe a time where your performance went above and beyond expectations.
What are your career goals? Where do you see yourself 5 years from now?
What are your strengths? Give Examples
What are your areas of improvement? Give Examples
Areas of Interest
The Interview: Suggested questions
Why do you want to work here?
Sales vs Marketing
Barter
Rifle shot approach
Carpet Bombing
Difference between Customer & Consumer
Credit term practices ( Local and out stations)
Application aspects of BCG, Porter’s 5 forces, SWOT etc
Different terms used in Exports/International Marketing
Predictive Analytics, Customer Analytics
Customer Equity
Customer Constipation
The Interview: Suggested questions
What is retailing?
Pile it high…sell it cheap…What do you mean by this?
Different marketing channels
Segmentation, Targeting and Positioning (Give Examples)
Ads you like…Why?
Ads you dislike…Why?
How can you predict whether your customer is pregnant or not?
Distribution
Exclusive
Selective
Intensive
Market Segmentation
Geographic
•Region•Density•City size
•Age•Gender•Family size•Income•Occupation•Education•Religion•Race•Nationality
•Social class•Lifestyle•Personality
•Occasions•Benefits•Loyalty status
Behavioral
Psychographic
Demographic
Market Positioning
Attribute positioning, e.g. Disneyland, the largest theme park in the world.
Benefit positioning, e.g. A theme park for people seeking a fantasy experience.
Use/Application positioning: e.g. Japanese Deer Park for quick entertainment.
User positioning, e.g. Magic Mountain Thrill seekers.
Product category positioning, e.g. IMT Management Education Institute.
Quality/Price positioning, e.g. Wheel, the best value for money.
Promotion Mix Advertising: Any paid form of non-personal presentation
and promotion of a product.
Sales promotion: Short term incentives to encourage trial or purchase of a product.
Public relations: A variety of programs designed to promote and/or protect a company’s image or its individual products.
Personal selling: Face to face interaction with one or more prospective purchasers for the purpose of making sales.
Direct marketing: Use of mail, telephone, or other nonpersonal contact tools to communicate with or solicit a response from speicific customers or prospects.
Tasks Performed by Brand Managers
Develop long-range and competitive strategy for each product
Prepare annual marketing plan and sales forecast
Work with advertising and merchandising agencies to develop campaigns
Increase support of the product among channel members
Gather continuous intelligence on product performance, customer attitudes
Initiate product improvements
You should know: Bulls Eye Positioning, Brand Equity Models
Some Questions for Finance
Debt Syndication
Securitization
Arbitrage
BSE & NSE
Asset stripping
Black Monday
Black Wednesday
Blue Chip
Interest-only mortgage
Mis-selling
EBITDA
Factoring
Flotation
Hedge funds
Libor
P/E Ratio
Subprime
Mezzanine finance
GDP and GNP
Zopa
More Jargons
Due Diligence
Impact Analysis
Over-run
PSO
Scope-creep
Organic Growth
Inorganic growth
Linear Growth
Granularity
Hired gun
Jettison employees
Tight supply and demand
PERT Chart
Band-aid approach
Gantt Chart
Some More Questions
Ballpark Estimate
Saddle Effect
Beta ratio
CRR
Reverse Repo Rate
Sunk cost
Relationship between exchange rate and exports
Relationship between inflation and interest rate
For HR students
It is usually a behaviour based interview
Questions are usually asked on :
Soft Skills
Areas of Interest
Projects/Summer training
Current HR practices
Competency Mapping
For IT Students What do you do to maintain your technical certifications?
What automated-build tools or processes have you used?
What development tools have you used?
What languages have you programmed in?
What source control tools have you used?
What technical websites do you follow?
Describe a time when you were able to improve upon the design that was originally suggested.
Describe the most innovative change that you have initiated and what you did to implement this change.
Given this problem (problem is based upon job requirements), what solution would you provide. Explain your thought process.
How do you handle multiple deadlines?
How do you keep current on this industry?
For IT Students How do you troubleshoot IT issues?
Tell me about the most recent project you worked on. What were your responsibilities?
Tell me about the project you are most proud of, and what your contribution was.
What is the biggest IT challenge you have faced and how did you handle it?
You have been asked to research a new business tool. You have come across two solutions. One is an on-premises solution, the other is cloud-based. Assuming they are functionally equivalent, why would you recommend one over the other?
You have submitted a piece of code that has broken the client's website in production. You have found this bug while you were testing, and nobody else knows about it. What is your next move?
For Manufacturing Students
MES
Six Sigma
Kanban
DCR
BOM
QMS
Batch Production
Difference between lean manufacturing and JIT Manufacturing
How to supervise in a manufacturing unit?
Factory overhead
RMA
SCAR
GMP
Some General Questions
Describe the social environment at your College. How satisfying was it for you? What difficulties did you experience? Did you have any specific problems with the faculty or administration? With which groups did you interact most comfortably? Why?
How do you spend your spare time?
Describe a delicate situation in which your personal sensitivity made a difference.
Have you ever had an idea or a goal to achieve something that required action by other individuals? How did you get the idea or come to set the goal? How did you find or mobilize the requisite resources to make the idea or goal become real? How did you deal with any unforeseen events along the way?
Describe a situation in which you recognized a problem or opportunity and organized people or actions in response. Did you choose to pursue this situation on your own or did someone else ask or suggest that you pursue it? What obstacles did you face? How did you overcome them?
What leadership roles have you played in College, at work, in your community?
When have you felt most fully challenged and stimulated in your academic or work experiences? Most frustrated? What did you do about your frustration?
Your resume indicates that you _______. What prompted you to do this? What obstacles did you face and how did you overcome them? What satisfied you most about the experience? Least? Did you have to make any sacrifices along the way? What lessons have you learned? Knowing what you do now, would you do it again?
What experiences have you had working in teams? Using a specific example, what role did you play on the team? How did you select that role? What were the most/least satisfying aspects of working on that team? What is the most difficult thing for you in working with a team?
Describe your relationships with colleagues, professors, bosses, and others in a significant academic/work experience. In what ways were you most effective with people? What conflicts or difficulties did you experience? What kinds of people did you find most challenging? What would your colleagues say about you?
Where might you look for information on traffic patterns near a shopping mall?
What aspirations do you have for yourself over the next 5 or so years —professionally and personally?
Describe a situation you handled creatively.
Describe a situation in which you had to convince others that your view, approach, or ideas were right or appropriate.
Describe a tough decision and how you reached it.
Describe a situation in which you were aspiring to reach a goal. What obstacles confronted you along the way? What did you do to overcome them?
Describe a situation that demanded sustained, unusually hard work, where others might have thought you couldn't succeed. Was the experience stressful? If so, how did you handle the stress?
Psychometric Testing
Answer from what you are perspective and not what you want to be or what you think is right
Final Suggestions
Know your CV
Know the company and its competitors
Plan your responses
Count 10 in your heart before giving decisive answers
Prepare well to answer questions on your hobbies
Please Read : Economic Times on daily basis
Refer latest Marketing White book
One Example of last year
Tell me about your family background.
Why don't you want to join your father's business?Tell us about your internship (5 minutes).
Why sales?
Given a choice between sales and marketing, which profile would you choose now. Why?
What books have you read recently?
What are the benefits of hub and spoke model?
Break down and Build up approach of territory allocation.
The GD topic was "Mobile phones are connecting or disconnecting people?"
Last Words
5 Ws to DO WELL in placement week
Drink Well: Water
Eat Well
Sleep Well
Read Well
Wear Well
Stay Relaxed : Hard work never goes waste
Tenacity work as Magic
May God Bestow you with Dream Placements!
And
You leave campus fast