20 Questions about AdvertisingMatthew Nathan Holly

1. What year was the national vigilance committee set up?• 1927• 1928• 1938

2. “Adverts should not cause ‘Serious and _______ offence’”• Harmful• Widespread• Criminal

3. An advert for Tobacco has to have _% of government health warnings

• 30%• 45%• 50%

4. Name the three types of problematic advertising:• Harmful, Offensive, Misleading• Hurtful, Offensive, Misleading• Harmful, Racist, Misleading

5. Why is this advert misleading and give specific examples?

• Because is has facts that are untrue not even linking to coke.

Specific for headaches Relieves mental & physical exhaustion.

6. What organisations did the UK follow in regards to alcohol related adverts? (choose 2)

• The World Health Organisation (WHO)• The EU• Talk to Frank• BBFC• Alcoholics Anonymous

7. What section of society are alcohol adverts not meant to be aimed at?

• Minors (people younger than 18) – as it is illegal for people to drink in the UK if they are under the age of 18. (unless they are drinking with a meal).

• The elderly• Alcoholics

8. What actions are not allowed to be shown by the actors in alcohol adverts? (choose 2)

• Drink driving,• Operating heavy machinery whilst drinking,• Climbing things whilst drunk,• Running in traffic when drunk

9. Are alcohol adverts allowed to be shown as a solution for personal conflicts?

• No – because it could be seen by the public as a suitable choice to solve issues at home etc. When it doesn’t.

10. Where are alcohol adverts not be shot? (showing actors drinking there)

• In the workplace – it would be irresponsible to promote drinking at the workplace. This is because alcohol is a depressant and would decrease your mental activity, therefore, making you less efficient at work.

11. What things must alcohol adverts not claim to promote?• Increased sexual performance,• Health benefit claims,• Enhanced physical performance,• Increased social performance.

12. What type of drinking must not be condoned? (Choose 2)• Drinking on public transport• Binge/ irresponsible drinking, Underage drinking.• Drinking at parties• Drink driving• Drinking in public places

13.If the advert was to be complained about what would happen?

• Company would have to change advert or withdrawn advert.• Agree to watershed (after 9pm showings)

14. If a company was to not withdraw an advert that was not suitable what would happen?

• Get fined• Blacklisted• Prison

16. What are the 3 main problems of advertising? • Advertisers still use words in conjunction with their products

to imply efficacy. • Advertisers reference nonsense studies and boards such as

‘the ponds institute’• Homeopathy – a different approach.

17. How much legal power does the ASA have?• A lot – They can change the films rating by law• A little – The can influence a films rating by law• No power – they have no legal power

17. Extra info

•Advertising publishers like newspapers have agreed to abide the ASA’s decisions

18. What does ASA stand for?• Advertising standards agency • American standards of advertising• Anti advertising standards agency

19. How can this advert be shown as offensive?

20. What is wrong with this advert?