Race Online 2012

Post on 05-Dec-2014

423 views 4 download

Tags:

description

Howard Bashford talking about customers who do not use the internet and how to encourage them to access the benefits of being online.

transcript

Meeting the needs ofour customers

Who are our customers

• 8.4 million adults are not online

• 65% of over 65 year olds do not have internet access

• Home and housing associations

• 29% of 65+ use the internet for travel

What is the key driver

What is the key driver

Motivation

Inspire customers

Engage customers

Engage customers

safe accessible intergenerational e-inclusion

12© Mobilelite Ltd. All rights reserved.

become a

Digital Champion

Working with partners

UK Online CentresBBCCorporatesVoluntary GroupsSchools and associationsIndividualsLocal authorities

Create initiatives

Go ONPass IT OnGive an HourGo ON LeedsGo ON Adopt

inspire

show

set up

donate

at work or school