Rachel Meyer Pubcon 2016 Super Awesome Extended Bonus Edition

transcript

#pubcon

Omni-Channel Talent Application

Presented by:

Rachel Meyer

@rachelmeyer1

#pubcon

@rachelmeyer1

slide deck: bit.ly/pubcon-rachel

@rachelmeyer1

#pubcon@rachelmeyer1

Omni-Channel: Organization

Ride or Die Organizational Tool:

• Editorial calendar– get organized– stay organized – be a superhero

• App.Cyfe.com– high level, at a glance dashboard– free up to 5 widgets, $19 for all-you-can-eat-buffet– quickly see what’s happening

• Xtensio.com– robust freemium version, $14 a month for paid version– easy to pick up quickly– looks professional

Omni-Channel: Content

• Two ways to approach content:

• Fresh content

• Update old content that performs well or is coming back up on relevance.

– Restructure for featured snippet optimization

• AnswerThePublic.com

– tons of queries based on a seed keyword– gorgeous visualization– creative queries in an instant that would have taken you

forever to find anywhere else

Ride or Die Content Tool:

#pubcon

AnswerThePublic.com

AnswerThePublic.comseed keyword: carpal tunnel

AnswerThePublic.com

• who• what• when • where • why• how • are • where• which

AnswerThePublic.com

• without• with• versus• to• near• like• for

• Keyword.io– requires signup for free version & keyword downloads– pro versions start at $29 per month– multiple engines

• FAQFox: webpagefx.com/seo-tools/faqfox/– free!!– find questions people are really asking– scrape suggested sites, or input your own ideas

Content Refresh

Content Refresh Example

Initial traffic spike Relaunched blog

• Featured Snippets– Answer the question

the best

– Usually come from a page 1 ranked page, but can come from page 2

– Use the 5 W’s + H

moz.com/blog/ranking-zero-seo-for-answers

#pubcon

Omni-Channel: Local Search

• Consumers like and trust Google Map Pack– 61% feel it’s the most relevant – 58% feel it’s most trustworthy over other types of search

results

@rachelmeyer1https://searchenginewatch.com/sew/opinion/2423578/google-local-pack-is-233-percent-more-important

• Moz.com/Local– $84 per listing, per year– duplicates, incompletes, inconsistent listings– pushes updates to some partners, identifies others

Ride or Die Local Search Tool:

• GeoRanker.com– freemium, pro starts at $99/month– live ranking data from big search engines as it’s

displayed to a user from that location– choose a variety of suburbs or cities

GeoRanker.com

• @googlemybiz– GMB’s Twitter account– get real help on your listings– @joyannehawkins is a genius

• http://www.joyannehawkins.com/contact-google-business/

The Story of 861 N. Higley Road vs. 1452 N. Higley Road

861 N Higley in Google Maps

map pin result, wrong location

this is actually the location

GMB is showing correct pin placement

• Google Location Changer: serps.com/tools/google-search-location/

– free!!– choose device, see ads– very, very easy to use

Omni-Channel: SEO

Ride or Die SEO Tool:

• SEMRush.com– well worth the cost (starts at $70/month)– webinars and Twitter chats are extremely beneficial– SO MANY TOOLS

Omni-Channel: SEO

• JSON-LD Schema Generator: hallanalysis.com/json-ld-generator/

– free!!– generate multiple types of markup– easy to use

Omni-Channel: SEO

Omni-Channel: Social Media

• Infographics are liked and shared on social media 3x more than any other type of content

• Visual content is more than 40x more likely to get shared on social media than other types of content

https://blog.bufferapp.com/infographics-visual-content-marketinghttp://www.massplanner.com/10-types-of-visual-content-to-use-in-your-content-marketing/

• Venngage.com– 5 infographics free– pro starts at $19– variety of templates to choose from

Ride or Die Local Social Media Tool:

#pubcon

• PicMonkey.com– freemium, pro version is $5 a month– edit, crop, resize, add effects– easily add text

Ride or Die Local Social Media Tool:

• Facebook Pages App– all the pages you manage in one place– get notifications through the app– view insights

Ride or Die Social MediaTool:

Thank you!bit.ly/pubcon-rachel

Rachel Meyer Pubcon 2016 Super Awesome Extended Bonus Edition

Marketing