Post on 11-Jul-2015
transcript
About Radio City
Radio City 91.1FM is the leading radio
brand of the country. Its unique and
innovative entertaining programmes
has positioned it as a strong market
player. It has been awarded as the
“Most Popular Youth Brand” of the
year. It is an attractive platform for
advertisers who want to target the
youth listeners.
Leading Radio Station of the
Country
Youth Centric
Innovative Programming
Delivers value for money
Provides attractive value adds
Large Listenership Base
Why should you
advertise in Radio City ?
Leading Radio City
Advertisers
Knowlarity Communications
Ethinicity
Craftsvilla
Target Audience
Young professionals (21-30yrs)
High School and College Students (15-20yrs)
Bollywood Music Aficionados
Ahmednagar Akola Bangalore Baroda
Chennai Coimbatore Delhi Gwalior
Hyderabad Jalgaon Lucknow Mumbai
Nagpur Nanded Pune Sangli
Solarpur Surat Vizag
Advantages of Advertising
via releaseMyAd 3 step simple booking process
Make payment online
Get ads live within 7 days of clearing
the payment
Get best Ad creatives developed
Get best consulting service to get best
returns on investment
Tailor made media plans
Services Offered by
releaseMyAd
1)Media Planning and Buying of Radio City spots
We plan and buy ad slots for advertisers
complimenting their business needs. We
place your Ads at the right moments for
the right number of times and the lowest
rates to target the right audience to get
maximum results. We tailor the best
media plans as per your objective and
target audience.
Ad creatives are very important for radio
advertising so your audio’s have to be
effective enough to take the perfect call to
action. We are in partners with Jingle India
and help advertisers to capture the listeners
attention with alluring ad creative in different
languages at the most exciting rates.
You can get Ad creatives of the following
formats:
*Jingles
*Voice Overs
2)Creative Development
Our team consists of highly experiencedindustry veterans. They easilycomprehend the advertisersrequirements and craft the best mediaplans inclusive to your needs. Whateverbe your objective or budget our expertswill get you going to get the perfectresults.
They help you select the right stationand the right slots to get the bestresults.
3)Consulting Services
Radio City Advertising
Opportunities
Type Description
RJ mentions
In an RJ mention the RJ speaks about the brand
in a very effective and consumer engaging
manner. An RJ mention is approximately 60-90
seconds.
CapsulesCapsules are FCT spots.These are normal
advertising spots where you can place your Ad.
Contests
Contests are run during programming timeband.
These constitute 2 links. In the first link contest
question is put up and listeners are asked to call
or message. In the second link radio station
declares the winner and take him/her on air.
Each link is of 60-90 seconds
Type Description
Sponsorships
These can be exclusive or associate
sponsorships. Exclusively can be used for
Time Check and Traffic Update. And all
shows have associate sponsorship space.
Fabric
Fabric are the ones in which 3 RJ mentions
are aired back to back for the same brand
in an hour. All 3 mentions are connected
with each other for a specific brand
communication.
Utilities
Traffic Update, Time Check, Weather
Update, Stock Update etc are Utilities which
have an option of Associate or Exclusive
sponsorship Ad.
Specials
Wishes on a special day such as Diwali,
Holi, Navratri, Independence day ,etc by a
client.
Type Description
Events
Marketing events are conducted by the radio
stations . The client have the opportunity for Title
Sponsorship, Powered by or associate
sponsorship.
Sparklers
Sparklers or Sweepers are 10 second FCT
which are aired as the last or the first spot of the
break.
Road Blocks
Road block is the one in which only One
Advertiser advertises for a particular time period.
It is an FCT road Block then all the spots aired
will be of the same advertiser. In content Road
Block the Programming content is utilised by one
client i.e the RJ Mentions, Sweepers etc
Outdoor Broadcast
When a client has an ongoing event at some
location then our Outbound Radio Jockey goes
to that specific location and records bits of
consumers act and the same is connected live
on the radio station with the Studio Radio
Jockey.
You can email your requirement to us on: radio@releasemyad.com
You can also call us on 09038015241