Rajiv Bajaj (Managing Director, Bajaj AutoBajaj Auto)

My Management Guru ByBy

Justin ThomasJustin Thomas

BiographyBiographyRajiv Bajaj (born on 21st Dec 1966)He is a graduate in Mechanical EngineeringMechanical Engineering from

Pune University in 1988 and in 1990 he did his ME in “Manufacturing Systems EngineeringManufacturing Systems Engineering” from Warwick University UK

He is the Managing Director of Bajaj Auto since 2005He has since worked at bajaj auto in the areas ofManufacturing Supply Chain ManagementResearch &DevelopmentEngineering Marketing and Sales

CareerCareer• 1990-931990-93: Officer on Special Duty Introduced `Streamlined

Manufacturing Systems (SMS)` to enhance production quality and productivity.

• 1993-20001993-2000: GM(Products) / VP(Products) Redefined the product portfolio and the product development process. Conceived and implemented the Chakan Plant as a live engineering laboratory. Restructured the Supply Chain for superior development capability and greater economies of scale.

• 2000-20052000-2005: President/ IT Managing Director Realigned marketing and sales while introducing some of the successful new products into selective international markets. Joined the Board of Bajaj Auto on March 5, 2002.

• 2005 onwards2005 onwards: Managing Director Developed the Corporate theme of Profitable Growth through a cross-functional effort of Winning Products, Satisfied Customers, and Lean Operations.

AwardsAwards

2007 - Rashtrabhusan Award by FIE (Fuel Instruments and Engineering)

2014 - Business leader Of The Year by NDTV

2014- Business man of the year by CNN IBN

PulsarHe introduced the Pulsar

Series in IndiaThe 1st Pulsar was launched

in 2002Pulsar is the leader in the

150 cc + segment in IndiaComes in 180 , 200 , 220

variant

Key CompetitorsApache (TVS)Xtreme (Hero)FZ (Yamaha)GS 150 R ( Suzuki)Unicorn (Honda)

11/03/14 6

About CompanyAbout CompanyThe company was founded in 1926Jamnalal BajajJamnalal Bajaj was the FounderRahul BajajRahul Bajaj is the current chairmanBajaj group has 34 companiesTie up with KawasakiKawasaki in late 1990sCompany has an Alliance with KTMKTM33rdrd largest in world, 2 largest in world, 2ndnd largest largest motorcycle

manufacturer in IndiaBajaj Auto's has in all three plants, two at Waluj and

Chakan in Maharashtra and one plant at Pant Nagar in Uttranchal, western India.

The FlyingThe FlyingLOGOLOGO

TAGLINETAGLINE

Hierarchy of ProductsHierarchy of Products

Vision and MissionVision and MissionVisionVision• To attain World Class Excellency by

demonstrating Value added products to customers

MissionMission• Focus on value based manufacturing• Total elimination of wastes• Pollution free & safe environment

TECHNOLOGYTECHNOLOGYFirst company to come up with DTSDTSi in bikes…

Again he introduced 4Valve Triple Spark4Valve Triple Spark in flagship Model Pulsar 200NS Pulsar 200NS

Business StrategyBusiness Strategy

• Extensive R & D focus.• Widespread distribution network.• Cutting edge Technological • product• High export to domestic

sales ratio.

ConclusionConclusionRajiv Bajaj has strategically taken a decision to

diversify into pulsar manufacturing.Pulsar is now making major contribution to the

bottom line of the companyHe also stopped manufacturing scooters for which

Bajaj was once a market leader so as to concentrate on bikes

His dynamic leadership has helped the company to become a leader in motorcycle manufacturing

He has demonstrated business acumen in longing of new products and innovative technology