Raleigh Workshop: Google 101 For Nonprofits

transcript

Google Confidential and Proprietary 1

101Tips and tools for nonprofits

Mike HeslinU.S. Community AffairsFebruary 19, 2009

Why we’re here

• Google’s mission

• Access

• Commitment

• Collaboration

Agenda

• Philanthropy at Google

• Google for Non-profits

– Increase awareness

– Collaborate

– Stay informed

Philanthropy

Google.org

• RE<C

• RechargeIT

• Predict & Prevent

• Inform & Empower

• SMEs

http://www.google.org

Philanthropy at Google

Employee Initiatives

• Gift matching

• Self-powered commuters

• 20% projects

• GoogleServe

Philanthropy at Google

Increase awareness

Your message everywhere

• Get your brand and message out where users are

• Bring back traffic and dollars to you

Google Grants

Google Checkout for Nonprofits

YouTube Grants

Google Maps + Earth

Blogger

iGoogle

Subscribed Links

Google Groups

Analytics

Increase awareness

Google Grants

• Place your nonprofit ad next to Google search results

• Extend your message to target audiences

• Recruit members, donors, and subscribers

• Track performance

http://www.google.com/grants

Increase awareness

“Our online contributions have quadrupled, and our website sign-ups have increased ten-fold.”

- AdoptADoctor.org

Google Grants ApplicationIncrease awareness

Increase contributions with Google Checkout

• Place a donate button on your website or YouTube channel

• Free donation processing for Google Grants recipients

• Make it easy for contributors to give again

Increase awareness

YouTube Grants

• Broadcast your cause

• Create a custom YouTube channel

• Recruit members, donors, and subscribers

http://www.youtube.com/nonprofits

Increase awareness

Donatebutton

Organize on the Ground: Google MapsIncrease awareness

Visualize your cause: Google Earth

• Create an immersive experience that showcases your work

• Connect your message to its geographic context

• Work with an incredible Outreach team dedicated to nonprofits

http://www.google.com/earth/outreach

Increase awareness

Publish instantly

• Publish updates and commentary with minimal hassle

• Exercise thought leadership and build community

• Upload photos and embed video

Increase awareness

Stay in touch every day: Personalized Homepages

• Users put your interactive gadget on their personalized Google homepages

• You interact with them every time they log on

Increase awareness

Drive traffic to your site

One click from your

site toiGoogle

Many clicksfrom your

gadget to your website

Increase awareness

Subscribed Links

• Subscribed Links are like Sponsored Links, except…

• Users subscribe to your results

• They turn to you as a trusted source for all of their searches

Increase awareness

Google Groups

• Discussion groups

• Web pages

• File upload

• Mailing lists

• E-mail newsletters

Increase awareness

Subscribe to our newsletter

Did they get the message? Google Analytics

Detailed metrics:

• Who’s coming to your site

• How many

• Where they’re from

• What they spend time on

• What languages they speak

… and lots more

Increase awareness

In conclusion: Your message everywhere

• Get your brand and message out where users are

• Bring back traffic and dollars to you

Google Grants

Google Checkout for Nonprofits

YouTube Grants

Google Maps + Earth

Blogger

iGoogle

Subscribed Links

Google Groups

Analytics

Increase awareness

Collaborate

Everyone on the same page

• Real-time collaboration

• Any time, anywhere access

• Customized for your brand and your domain

• Added value and ROI

Google Apps for Nonprofits

Calendar

Documents

Spreadsheets

Presentations

Moderator

Administrator Console

Collaborate

• Software that enables collaboration

• All documents, calendars, and e-mail stored online so everyone goes to one document

• E-mail addresses can be maintained

• 24/7 phone support

http://www.google.com/a/npo

Collaborate

Collaborating like it’s 1999: Pain and frustration

Rachel

Version 1.1

Version 1.2

Version 1.3

Version 1.4

Revision1.0

Version 2.1

Version 2.2

Version 2.3

Revision2.0

Collaborate

Host your documents onlineCollaborate

GmailMake e-mail a usable information tool

TalkInstant communication within and outside your org

CalendarPersonal, shared, and public calendars

DocumentsSimple real-time document collaboration from anywhere

More to come… Additional offerings in the future.

Real collaborationCollaborate

Collaborate

Gmail: Make sense of your e-mail

• How does it work?

• See shared and public calendar information all in one place, right alongside your schedule

• Set up automatic event reminders, including mobile phone notifications, andinstantly bring up anything on your calendar with the built-in search tool

Google Calendar: Shared calendars made easyCollaborate

• How does it work?

• Import your existing documents and spreadsheets or create new ones from scratch

• Share and edit your documents and spreadsheets from anywhere online

• Invite people to your documents and spreadsheets and make changes together at the same time

Google Docs: One document in one place Collaborate

Forms: Reach out to audiences large and small Collaborate

1. Create

3. Analyze

2. Distribute

Moderator: Let the cream rise to the top

• Solicit questions or ideas on any topic

• Participants vote “yes,” “no,” or “meh” on all posts

• Posts ranked by popularity

Collaborate

http://moderator.appspot.com

• Manage user accounts and mailing lists

• Choose which services your users can access

• Customize your domain with logo and colors

• Monitor usage of services by your user base

Administrator ConsoleCollaborate

•Case Study: Washington, DC

•38,000 employees to Gmail and Apps

•Voluntary migration among employees

•Fall 2008 job fair

Return On InvestmentCollaborate

"Why should I spend millions on enterprise apps when I can do it at one-tenth cost and ten times the speed? It's a win-win for me."

Vivek KundraCTO, District of Columbia

In conclusion: Everyone on the same page

• Real-time collaboration

• Any time, anywhere access

• Customized for your brand and your domain

• Added value and ROI

Calendar

Documents

Spreadsheets

Presentations

Moderator

Administrator Console

Collaborate

In conclusion: Everyone on the same pageCollaborate

mheslin@google.com

Raleigh Workshop: Google 101 For Nonprofits

Technology