Driving Digital Engagement with Personalized Video#RAMPUP17

MARK FLAHARTYCOO, Advertising SundaySky

@mflaharty@sundaysky#RampUp17

What I’ll Cover

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1. Introduction  to  personalized  video

2. SundaySky  SmartVideo  case  study:  Driving  digital  engagement  with  AT&T

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of  consumer  Internet  traffic  will  come  from  video  by  2019(Cisco)

80%

of  consumers  are  more  likely  to  make  a  purchase  after  watching  a  product  video  (Internet  Retailer)

85%

N.A.  retailers  place  personalization  of  customer  experience  at  the  top  of  their  customer  engagement  priorities  for  2017(Emarketer)

70%

What if customer data could be used to personalize video marketing on a 1-to-1 basis?

It  would  forever  change  the  way  brands  interact  with  every  single  consumer  they  have  meaningful  data  on.

SundaySky is transforming the relationship between brand and customer through personalized video.

What leading brands achieve with SundaySky SmartVideo

Verizon  Wireless  significantly  increases  sales  from  digital  channels

AT&T drives  a  15%  lift  in  digital  adoption  &  a  reduction  in  early  life  churn

Citi lifted  account  enrollment  22%  &  increased  NPS  by  10  points  

Atlantis  Paradise  Island  drove  13%  liftin  pre-­‐arrival  guest  spend  

The  Home  Depot’s  #1  performing  digital  program  as  measured  by  ROAS

DRIVING DIGITAL ENGAGEMENT

AT&T  is  maximizing  engagement  with  prospective  &  existing  customers  while  driving  online  transactions  with  personalized  video  advertising.

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Data-Driven PersonalizationMOST RELEVANT VIDEO STORY & CREATIVE FOR EVERY SITE VISITOR

Site  visitor:  Prospective  customerVisitor  intent:  Switch  wireless  providerUSP:  Receive  credits  to  switch  Narration:  “Credits  per  line  to  switch”Creative  treatment:  HolidayBrand  TV  spot:  ‘In  Control’

Site  visitor:  Existing  customerVisitor  intent:  Device  upgradeUSP:  Low  payments  &  no  money  downNarration:  “Looking  for  a  new  device?”Creative  treatment:  HolidayBrand  TV  spot:  ‘In  Control’

Site  visitor:  Prospective  customerVisitor  intent:  Switch  wireless  providerUSP:  Receive  credits  to  switch  Narration:  “Credits  per  line  to  switch”Creative  treatment:  EvergreenBrand  TV  spot:  ‘Drop  Vid’

Advancing the audience of one with personalized video

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Thank You

MARK@SUNDAYSKY.COM

WWW.SUNDAYSKY.COM