Rams Report

Post on 25-Jul-2016

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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

RAMS (Cohen Media Group) Online Marketing/Mobile/Social Media/Street

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign

This report recaps our marketing efforts for RAMS. Our outreach included the following:

1.  Banner Advertising – Hosted on senior dating websites and campuscircle.com for Mobile/Desktop

2.  Dedicated Emailing – To CC members in LA 3.  Sweepstakes – hosted on campuscircle.com 4. Street Marketing – Postering and flyering in the L.A. area

The campaign has 1,009 clicks (includes 457 bitly clicks), 2,472+ content related page to date.

Street Marketing – LA1

Street Marketing – LA2

Street Marketing – LA3

Street Marketing – LA4

Street Marketing – LA5

Street Marketing – LA6

Banner Advertising LIFE AFTER 50, OURTIME.COM, SENIORPEOPLEMEET.COM

Banner Advertising LIFE AFTER 50, OURTIME.COM, SENIORPEOPLEMEET.COM

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Impressions to date – 215K+. Clicks – 250

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Banner Advertising Stats

Dedicated Email #1

Delivered (LA) – 20K+ Opened – 1,811

Clicks – 151 National Email – 90,000

Digital ad for the film

Original Content

Page Views– 109

Sweepstakes Page #1 - LA

Page Views– 552 Entries – 335 to date

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status