Rapad Toby Social Media Presentation

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1www.leadcreation.com.au

Smart Business in the Digital EconomyPresented by Toby Marshall

3 Holidays

•Paris•Hoi-An•One meal: so where’s Wally?

Agenda1. Social Media Overview2. Fast overview: YouTube, Twitter3. Facebook4. LinkedIn

Windorah profiting online?Who will help you?•Brisbane wally•Queensland Government•People in Central West Qld•Sydney wanker•People in Margaret River

Social Media

• It’s not just social• It’s not just marketing• It’s changing the way we do business• Changing how we live

What we’ll talk about today

• What’s the purpose of Social Media?• How you can get found by VIPs• What’s a good online strategy• The most powerful tool for remote

communities

How many Australians are online?

• 34% in 2000• 80% in 2011• 90% by 2015

Two Key Messages…

1. Just do it2. You only learn by doing

Big Question re Social Media: Should I care?

• How many trust advertising? 14%

• Trust what their friends say? 78%

Where are friends saying it?On Social

Networks

The Numbers are BIG!

• One in 10 people are on Facebook• Over 175 million visit Facebook everyday• Over 150 million now on LinkedIn• The growth is speeding up

A QUICK RECAP OF MODERN MARKETING THEORY…

Marketing is always about BEING FOUND

By 1950

And today of course….

The Internet circa 1993

The Internet 2012

What is your niche searching for?

The answer is ‘Keywords’. Definition?

1. Most Commonly Searched2. On Google3. To find You

How do you find your keywords?

Google AdWords Keyword Tool

When you are found?

Old Days: Tell and SellToday: Educate and Engage

So, we’ve covered the importance of being found…

Now, which Social Media for you…

Making money online is about focus: can’t do it all!

Lets quickly cover some of the most popular Social Media

Then we’ll talk about where the real VALUE is…

YouTube

• What is it? Video-sharing website• Easy to use• Key advice: Educate, inform or

How to ....? Fix a push bike’s gears

Twitter• What is it? Micro blogging• 140 characters: send it out there!• Research and Serendipity• For Biz: Facebook or LinkedIn FIRST

Facebook

• Website to share and connect with friends and family• Purpose is mainly social: harder to

sell stuff (Party)• Plus put a page about your business:

Like a mini website.

If only time for one ‘social’ network?

• For professionals and managers• Over 150 million• Over 3 million in Australia• 87% Tertiary• 48% are 45+

LinkedIn• What is it? Like Facebook for busines• Putting up a profile is fast and easy:

www.linkedin.com• For getting jobs• For getting new clients• For connecting with friends & colleagues• Big one: place to solve problems; ask

questions

How can the 150 million on LinkedIn find you? What can you get out of it?

1. Use Keywords in your profile: BE FOUND

2. Engage them: Write your profile for your VIPs

3. Impress them when they visit

Upsides of LinkedIn

• Free• Permanent ‘Business Card’• Brand your business, your town• Personal page; company page• Tap Networks of others – Leverage…

LEVERAGE

LinkedIn Network Statistics

Ask any question on LinkedIn150 million who could answerWhy will they?

How do I ….?

Real power of LinkedIn? Groups• Over a million groups• Do their?• Share information; ask questions;

promote their expertise; network• Most have sub-groups

Remote Community

New group: ‘Remote Network’

Soon have 10,000 members, all business owners/professionals/shire people from remote areas

What help would you want?

Remote Network: Problem Solving Group on LinkedIn

Using social media betterSelling stuff onlineBuilding great/cheap websitesPumps and Pipe issuesInstalling WiFi hotspotsTransport Costs and sharing

‘Remote Network’ is live now

Cost to join? ZeroTo get started: put up a simple LinkedIn

profile.Join Remote Network. Ask a question. Post

a discussion. Or just lurk!Christine will forward the link

Round 2: WebinarOnline MeetingAsk any questions you likeApril 17th at 12.30Where: your computer

Help you dominate online?Who will help you?•Brisbane wally•Queensland Government (kickstart)•People in Central West Qld•Sydney wanker•People in Margaret River

Smart Business in the Digital EconomyPresented by Toby Marshall

Rapad Toby Social Media Presentation

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