A Day In The Life Of An Account Manager

1. Customer/Relationship-Orientated2. Knowledge3. Strong Communicator4. Results Driven5. Good Business Judgement

What Makes A Good AM?

Knowledge + Relationship +Good Business judgement = good

recommendations and the opportunity to convey them

Customer/Relationship Orientated

So how do we get a relationship established with a client; the first

thing to do is establish what kind of individual

the client is.

Both Individual and Company

High EQ

Relationships, Emotional Development, Entertaining, = Friends.

Trust is key when it comes to taking risks.

Knowledge

How does their company work, what are their objectives?

Ask Questions - Team Work

Quoting, Consultancy

Ultra Prepared

Over Communicate

Results

QRM, ARM, GA Reports, MixPanel, Sprout Social, Paid Media Reports, etc.

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