RB strategy for growth and outperformance · P&G +8% . TSR (rebased to 100) 2010 . 2011 . Source:...

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RB strategy for growth and outperformance

Rakesh Kapoor Chief Executive Officer

Agenda

Where we are today Who we want to be and why

How we will keep winning

Summary

Net revenue (£bn) CAGR + 7% LFL

RB has been a clear success story for more than 10 years

NOTES: 2004 restated following the adoption of IFRS * Adjusted to exclude the impact of exceptional items

Net income* (£m) CAGR +19% Constant FX

RB has been a clear success story for more than 10 years

NOTES: 2004 restated following the adoption of IFRS * Adjusted to exclude the impact of exceptional items

Outstanding shareholder returns

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

% per annum TSR RB +20% Unilever +11% Colgate +5% P&G +4%

Source: Deutsche Bank

What makes RB so successful?

A clear strategy for profitable growth

Portfolio of leading brands that consumers love

Strong track record of value-enhancing M&A

Relentless focus on cost containment and cash conversion

Unique culture of performance, ownership and entrepreneurship

…and none of this will change

Shareholder returns

Last 2 Years

% per annum TSR RB +1% Unilever +8% Colgate +9% P&G +8%

2010 2011 Source: Deutsche Bank

Agenda

Where we are today

Who we want to be and why How we will keep winning

Summary

Our vision is a world where people are healthier and

live better

Our purpose is to make a difference by giving people

innovative solutions for healthier lives and

happier homes

Healthier lives and happier homes is relevant and inspiring

It matters

This is the right purpose for RB

Leading and trusted brands

Geographic reach of RB Powerbrands

Brands

Innovation is in our DNA

World leading capability in Health & Hygiene

• Cutting edge science • Extensive peer reviewed

publications • Meaningful partnerships

A World Leader in Household Cleaning

Building brand equity

TV & Print

Social & Digital

Consumer & Medical

Education

TV: 80%

GRPs 2008

TV: 50%

GRPs 2012

Will manage business for long-term

Move to Quarterly IMS

Appropriate KPIs to measure brand equity investment

A new RB brand equity investment metric (BEI)

We will consistently increase investment in BEI to drive growth

TV & Print Media

Digital Marketing

Social Media

Medical Professionals Sampling

In Home (HTH)

Includes:

[We will still show media in 2012]

TV & Print

Social & Digital

Consumer & Medical

Education

Agenda

Where we are today

Who we want to be and why

How we will keep winning Summary

RB strategy POWERBRANDS

Focus on Health, Hygiene & Home where we have

capabilities to win

Our purpose is to make a difference by giving people

innovative solutions for healthier lives and happier homes

Why Health, Hygiene & Home?

Higher growth Higher margin Stronger brand loyalty HOME

NR 2011 £2,000m

Core NR £8,411m

NR 2011 £3,643m

Core NR £8,411m

HOME NR 2011 £2,009m

Core NR £8,411m

Portfolio brands

9% Role

Builds local scale and cash margin to reinvest behind Powerbrands

Strategy Balanced growth: Hold share

Core NR £8,411m

NR 2011 £759m

Private label business

2% private label business

2008 2009 2010 2011 NRs £m 180 197 190 195

Margin 0% -0% -0% -3%

Core NR £8,411m

Medium term KPI

Health & Hygiene to be 72% of CORE NR by 2016

2011 2016

72% Health

POWERMARKETS Core markets prioritised

on growth potential

Our purpose is to make a difference by giving people innovative

solutions for healthier lives and happier homes

POWERMARKETS

ORGANISATION

Medium term KPI

Emerging Market Areas to be 50% of CORE NR by 2016

ENA 58%

ENA 50%

POWERMARKETS

ORGANISATION

MARGINS Drive margins to

fund investment and profit growth and convert to cash

Liz Doherty Chief Financial Officer

What’s not changing

• Continued focus on driving margins

• Appropriate investment for future outperformance

• Strong emphasis on cash conversion

• Disciplined financial strategy

Strategy for margin expansion

Gross margin: a) Costs

‒ Product re-engineering (Project Fuel) £50m in 2012

‒ Supply networks

b) Portfolio mix

c) Volume leverage

d) Price – including promotional strategy

2008 2009 2010 2011

New gross margin definition Total company (incl RBP)

• Moves the following items up into COGS: – Bonus packs – Gadget seeding costs

• Ensures commercial organisation focused on evaluating total promotional strategy – Better decisions

• OPERATING MARGIN WILL NOT CHANGE – classification only!

Old gross margin

Old operating margin New gross margin

New operating margin

Strategy for margin expansion Core business

• Fixed cost containment

2012 2013 2014

Fixed cost freeze* 30

ENA 30 30

SAP 10

• Geographical mix – RUMEA / LAPAC margins expand

towards ENA levels

*equivalent to saving from not increasing cost

Fixed cost

Gross margin

The ‘virtuous cycle’ of margin expansion

Net revenue growth

Operating margin

Reinvest drive

Capital investment for future outperformance

1) Organic – New, best practice systems – SAP

Capital cost £150m Annual benefit of £10m p.a. (2014/15)

– High class facilities for healthcare But capex levels will not materially change approx £200m year for next 3-5 years

2) M&A

Restructuring

• Reorganisation of Area structure for new Powermarkets

• Reorganisation of category development organisation to focus on Health, Hygiene & Home

• Strategic review of private label business

• Brings total restructuring announced to £325m (up from £250m)

– Of which £125m in 2012 (including new £75m)

– Mostly cash

Strong emphasis on cash conversion

• No loss of focus on converting profit into cash – Costs/margin – Appropriate investment levels

• New working capital definition – Removing corporate tax accruals and provisions –

emphasis on commercial NWC – Change will reduce headline NWC from

minus 10% to minus 7% • Tax

– Efficient operations

What’s new for 2012?

A. KPIs to measure strategy – New gross margin definition – more commercially focused – New brand equity investment measure – capturing total investment – New working capital definition – more commercially focused

B. Additional programmes to deliver margin expansion

– To fuel investment – driving growth – To boost profitability – operating margin expansion from 2013

• Conservative balance sheet – Retain maximum flexibility to reinvest in our business – Will include M&A where opportunities arise

• Appropriate balance between investment in the business and return to shareholders

– Dividend Policy – 50% payout ratio – Share Buybacks : will initiate programme to counteract share dilution

from Employee schemes

• Will continue to consult shareholders on favoured method of returning cash if this becomes a more urgent consideration

Disciplined financial strategy

Rakesh Kapoor Chief Executive Officer

Agenda

Where we are today

Who we want to be and why

How we will keep winning

Summary

POWERMARKETS

ORGANISATION

MARGINS

Summary – focus on core business

A clear strategy for core business profitable growth

Food Fantastic business, not core. Continue to maximise value to shareholders.

M&A Strategy

Focus on add-on acquisitions to strengthen core.

Geographic

Local Platforms

Powerbrands

RBP Not core business. Will maximise value to shareholders.

So what’s changing and what’s not changing?

Changing Not changing • Outperformance – continue

to grow ahead of our market

• Tight cost control

• Steady margin expansion

• Strong conversion into cash

• New purpose driven strategy

• Powermarket strategy

• New organisation structure

• Higher investment in brand equity building

New RB medium term KPIs

Net revenue growth on average +200 bps per annum above our market growth

Powerbrands in Health & Hygiene – 72% of CORE NR from Health & Hygiene by 2016

Emerging market areas to be 50% of CORE NR by 2016

2012 Outlook • 2012 will be a year of

transition and investment • Targeting to outperform

the market growth by +200bps

• Maintain operating margins

• Both these targets exclude RBP

Passionate, innovative, entrepreneurial

Average length of service at RB = 13 years Top 40 managers at RB ownership requirement of RB shares = £100m

RB strategy for growth and outperformance

Q&A HEALTH HYGIENE HOME

RB strategy for growth and outperformance · P&G +8% . TSR (rebased to 100) 2010 . 2011 . Source:...

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