RDFa -- search engines and beyond!

transcript

Jay Myers, bestbuy.com

PRACTICAL BUSINESS USES OF RDFA:

To search engines and beyond!

WARNING: THIS

PRESENTATION MAY HAVE

BEEN ALTERED DUE TO

RECENT ANNOUNCEMENTS

FROM SCHEMA.ORG

SEO PENDULUM THEORY

Machine Comprehension

Human Comprehension Equilibrium

SEO PENDULUM THEORY

RDFa MICRODATA TOO

- SCHEMA.ORG

<div id="productsummary"> <div class="pdpsummarybox"> <h1>Apple® -‐ iPad with Wi-‐Fi -‐ 16GB</h1> <div id="detailband"> <strong>Model:</strong>MB292LL/A<span class="sep"> |</span> <strong>SKU:</strong>9811355<br/> <div id="reviewband"><strong>Customer Reviews: </strong><img

src="misc/ra[ngs_star_4_1.gif" alt="4.1 out of 5 stars" /> <span id="reviewscore"><strong>4.1</strong></span> <span id="reviewnum"> <a href="#customerreviews">Read

reviews (179)</a></span> </div> </div> </div> <hr />

</div>

<div id="productsummary" xmlns:v="hap://rdf.data-‐vocabulary.org/#" xmlns:gr="hap://purl.org/goodrela[ons/v1#"> <div class="pdpsummarybox" typeof="v:Review-‐aggregate"> <h1><span rel="v:itemreviewed">Apple® -‐ iPad with Wi-‐Fi -‐ 16GB</span></h1> <div id="detailband" rel="v:ra[ng"> <strong>Model:</strong><span property="gr:hasMPN">MB292LL/A</span><span class="sep"> |</

span> <strong>SKU:</strong><span property="gr:hasStockKeepingUnit">9811355</span><br/> a <div id="reviewband" typeof="v:Ra[ng"> <strong>Customer Reviews:</strong><img src="misc/ra[ngs_star_4_1.gif" alt="4.1 out of 5

stars" /> <span id="reviewscore" property="v:average">4.1</strong></span> <span content="5" property="v:best"/></span> <span id="reviewnum"><a href="#customerreviews">Read reviews (<span

property="v:count">179</span>)</a></span> </div> <div rel="gr:hasPriceSpecifica[on" id="price"> <h3>Reg. Price:</h3> <span typeof="gr:UnitPriceSpecifica[on" about="hap://products.semweb.bestbuy.com/y/

products/7590289/#UnitPriceSpecifica[on_7590289_1"> $<span property="gr:hasCurrencyValue" datatype="xsd:float">499.99</span> <span property="gr:hasCurrency" datatype="xsd:string">USD</span> <span property="gr:priceType" content="SRP" datatype="xsd:string"></span> <span property="gr:hasUnitOfMeasurement" datatype="xsd:string" content="C62"></

span> <span property="gr:valueAddedTaxIncluded" datatype="xsd:boolean"

content="true"></span> </span> </div> </div> </div> <hr />

</div>

description

rating

price/ offer validity dates (valid from/ to)

tax (VAT)

make/ model number

serial number

weight

height

product category

seller info store location

store hours

accepted payment methods

warranty delivery method

delivery charge delivery time

eligible selling region

BEYOND! (#1)

PROMOTING PRODUCT DISCOVERY (HUMANS)

www.bestbuy.com/shop/thermometers <div class="hproduct" id="8967228" typeof="gr:Offering" about="#Offering_8967228"> <div class="image-‐col"> <a href="/site/Oregon+Scien[fic+-‐+Grill-‐Right+Wireless+Talking+Barbeque/Oven+Thermometer/8967228.p?id=1218005657631&skuId=8967228&st=thermometers&cp=1&lp=28" rel="product" class="uri"><img src="hap://images.bestbuy.com/BestBuy_US/images/products/8967/8967228_rc.jpg" alt="8967228 Angle Detail" border="0" class="thumb" height="112" id="pThumb_1218005657631" width="105" /></a></div> <div class="info-‐side”> <div rel="gr:hasPriceSpecifica[on"> <h4 class="price sale" typeof="gr:UnitPriceSpecifica[on" about="#UnitPriceSpecifica[on_8967228_sale"> $59.99<span property="gr:hasCurrencyValue" datatype="xsd:float" content="59.99"></span> <span property="gr:hasUnitOfMeasurement" datatype="xsd:string" content="C62"></span> <span property="gr:valueAddedTaxIncluded" datatype="xsd:boolean" content="true"></span> </h4> </div> </span>

PROMOTING PRODUCT DISCOVERY (MACHINES)

www.bestbuy.com/shop/thermometers

PROMOTING PRODUCT DISCOVERY (MACHINES)

www.bestbuy.com/shop/thermometers

BEYOND! (#2)

RICH DATA EXTRACT www.bestbuy.com/products/availability;zip=55428;upc=0036725233539;

BEYOND! (#3)

YOUR WEB SITE IS THE API!

XML Sitemap RDFa encoded web

THANK YOU!

@jaymyers

RDFa -- search engines and beyond!

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