Post on 20-Aug-2015
transcript
(c)2010, 2012 Donna Shannon
Track Down the Hiring Manager
Presented by Donna Shannon720-341-8229
www.PersonalTouchCareerServices.com
(c)2010, 2012 Donna Shannon
The Personal Touch Career Services
• Our Mission: To help job seekers of all levels achieve their employment goals through solid, practical advice and services
• Resume services, interview coaching, job search strategy and group classes
• Over 8 years in corporate recruitment & placement
• Donna’s book, “Get a Job Without Going Crazy” is available on Amazon.com and the Tattered Cover in Denver
(c)2010, 2012 Donna Shannon
Important note:
• This presentation is modeled on a posted job.
• Unposted jobs follow the same procedure– Except your leads are self-generated
(c)2010, 2012 Donna Shannon
NOBODY WANTS TO BE A MEMBER OF THE MASSES
Solution: The Personal Touch
(c)2010, 2012 Donna Shannon
THE HIRING MANAGER WANTS TO HIRE YOU
They just don’t know who you are yet
(c)2010, 2012 Donna Shannon
The Personal Factor
• Managers want to hire:– Someone who is enthusiastic– Knowledgeable about the industry– AND…
Who really understands their NEEDS
(c)2010, 2012 Donna Shannon
Key information you better find
• Managers want to hire someone who knows the company:– Corporate mission– Their products and services– Their competition– Their challenges
(c)2010, 2012 Donna Shannon
FIND THE PERSON TO GET PERSONAL
Your first challenge: find that name…
(c)2010, 2012 Donna Shannon
Resources for finding that name:
• Company’s website• News Sources• Networking Groups• Social Media
(c)2010, 2012 Donna Shannon
Resource #1: the Website
Start with the job description
Look for:Report – to’s DivisionsLocations
Senior Human Resources I nformation Systems Advisor
RTM , is currently hiring for a Senior Human Resources I nformation Systems Advisor person to support the Human Resources department from their Denver, Colorado global head office.
The holder of this role must have an overall understanding of the strategic objectives of Rio Tinto and the business unit, its values and its operational activities in order to understand labor and skills requirements and business / individual standards; Human Resources Systems are an effective tool for managing sensitive employee data; are cost effective and value adding; drive a high performance culture and enable the organization to attract and retain high caliber employees. The Sr HRIS Advisor reports directly to the Vice President of Human Resources. The successful candidate will be able to:
(c)2010, 2012 Donna Shannon
More on the website:
• Other pages to mine:– Management team– About us– Blog posts– News or Media Room
(c)2010, 2012 Donna Shannon
Resource #2: News and Media
• Focus on local sources:
– The Denver Business Journal• Data base of many local and national companies• www.denver.bizjournals.com
– Colorado Business Magazine• http://www.cobizmag.com/
– The Denver Post• Mainstream News• www.denverpost.com
– Westword• In-depth cultural impact• www.westword.com
(c)2010, 2012 Donna Shannon
Sample of Denver Business Journal
(c)2010, 2012 Donna Shannon
Resource #3: Networking Groups
• Obvious target: – a direct connection to the hiring manager (aka the
Holy Grail)
• More likely:• Current or past employee of the target company• Someone who knows someone at the target
company
(c)2010, 2012 Donna Shannon
What to ask former and current employees:
• Names of managers• Hiring procedures • Company culture• Company challenges
(c)2010, 2012 Donna Shannon
Other Cool Websites
• Glassdoor.com• User reviews of companies and their interviews
• Zoominfo.com• Recruiters’ tool for company research
• Manta.com• Free data-rich company information
• Professional Associations• Look for the volunteer Board
• Chambers of Commerce
(c)2010, 2012 Donna Shannon
Resource #4: Social Media
(c)2010, 2012 Donna Shannon
Missed the target manager?
• ALL senior managers are your target
• Send resumes to ALL possible decision-makers
(c)2010, 2012 Donna Shannon
SO YOU GOT THE NAME…Now what?
(c)2010, 2012 Donna Shannon
DON’T Contact yet…
• Don’t ask for an introduction
• Don’t send an Inmail through LinkedIn.com
(c)2010, 2012 Donna Shannon
Get to know your target as a person…
• Interpret their LinkedIn profile
• Look for LinkedIn involvement
• Check out their Twitter feed
• Google for the dirt
(c)2010, 2012 Donna Shannon
LinkedIn Profiles• Look beyond the basics and read the summary..
(c)2010, 2012 Donna Shannon
Profiles: Groups and Applications
What do they care about? What message are they sending?
(c)2010, 2012 Donna Shannon
LinkedIn.com tip:
Having trouble seeing details on profiles?• Join large groups for your location and
industry
(c)2010, 2012 Donna Shannon
Profiles: Past Experience• Can you relate?
(c)2010, 2012 Donna Shannon
Profile: Additional
Information
If you get lucky, they may tell you about personal interests…
And contact information
(c)2010, 2012 Donna Shannon
Speaking of Twitter…• Get more insight into interests, personality and
professionalism.
(c)2010, 2012 Donna Shannon
Twitter and the company profile• Compare the hiring manager to the company
(c)2010, 2012 Donna Shannon
Google: what’s the buzz?• The Company
• The Names
(c)2010, 2012 Donna Shannon
NAILING THE CONTACT INFOHow you reach them is just as important as what you say
(c)2010, 2012 Donna Shannon
Reach out and touch someone…
• Direct Email• Snail Mail and Variations• LinkedIn connections
(c)2010, 2012 Donna Shannon
Determining the email address
• Scrutinize website for patterns
• Call the front desk– Magic phrase: “I’m sending an email to So-N-So’s but I’m not sure
if I wrote it right. Is it joe.schmoe@company.com? “
(c)2010, 2012 Donna Shannon
Proven Personal Touch Method
• Send a hard copy directly to the manager– Targeted cover letters can win the assistant
– Variations for impact:• Priority Mail ($4.90 for flat rate envelope)• Express Mail or Fed Ex (average $14.95 for USPS)• Courier Service (varies - $20 to $30)
(c)2010, 2012 Donna Shannon
Important note:
• Paper Rules:– Use high quality resume paper– Light color– High quality printing
Your worth WILL be judged by the presentation
(c)2010, 2012 Donna Shannon
Showing up in person
• Can be a risk:– Receptionists are guard dogs– Be sure to dress appropriately– Give resume in sealed package marked
“Confidential”
(c)2010, 2012 Donna Shannon
WHAT TO PUT IN YOUR COVER LETTER
Grab ‘em and hold ‘em
(c)2010, 2012 Donna Shannon
Personal Cover Letters
• Must always include:
– Understanding of the company– Passion for the job– How you can help by:• Solving problems• Making money• Saving money
(c)2010, 2012 Donna Shannon
Understanding of the industry sample
• Start with current news
• Write about your understanding of the industry
• Tie in your personal experience
• Ask for the job your want
• Conclude with your contact information
(c)2010, 2012 Donna Shannon
NO RESPONSE?The game’s not over yet
(c)2010, 2012 Donna Shannon
What the hiring manager does…
• He will call HR, not you– Resume resurrection– Ensures you will get a diligent interview
(c)2010, 2012 Donna Shannon
Essence of the Personal Touch1. Find the name
2. Figure out who they are
3. Get your resume in their hands
(c)2010, 2012 Donna Shannon
www.PersonalTouchCareerServices.comdonna@personaltouchcareerservices.com
Social Media:www.LinkedIn.com/in/donnashannon
www.facebook.com/Donnashannon.careercoach
Twitter: @DLShannon
Networking Group on Meetup.com: Brown Bag Job Search Group
The Personal Touch Career Services