March 2013

…making our stories, their stories around the

digital campfire…

March 2013

…asking them to like, share, retweet &

sign the petition…

620,000 Signatures

on the WWF

petition worldwide

23 Versions

15 Languages

50% from Social

Media*

Channel & Language

Social Media – Facebook & Twitter

3:1 ratio of call to

action on

Facebook vs.

Twitter

10:1 the petition

vs. Normal call to

action

FB

TW

TW

FB

Social Media – Facebook & Twitter:

WWF Network & Earth Hour

Facebook

Up 1.5M

to

4.5M

Twitter

Up 1M+

to

2M+

Twitter Outplacing Benchmark NGOs

Facebook Constantly Changing…Im

pre

ssio

ns

Posting Type

…with a LOT of help from our friends…

…and to our supporters – thanks to YOU!

1.6M signatures total

Post reached 500,000

people on Facebook –

almost 50% of our total

fans

The campiagn has focussed the digital team…

• Lead global the campaign through social platforms and Panda.org

• Editoral calendar of activity + timely posts

• International social media controlled centrally

• Digital team gather, work with, and spread best practice

throughout the network including great content

(posts, infographics, video, and pictures).

• …this includes the maintenance of the image database

RE-CAP

•Thai Ivory Ban Petition – 1.6 M signatures

•Social media footprint – 6.5 M footprint

•Digital team – global campaign & content re-use

working together!

QR codes on business cards: showing

people we’re available on mobile…

Keep the Digital Campfires burning!