EMPOWERMENT THROUGH EDUCATION

Reaching Out Through Social MediaAndy Kleinschmidt

OSU Extension

Overview

• Briefly discuss social media

• Relevant examples of impact

• Strategy

Social Media

• Everyone has a role in sharing news, observations, knowledge, research, innovation, ideas, etc. etc.

• Only minimal technical requirement, but large social requirement to make SM work

• We now have a huge capacity (à la Facebook and others) to express, share and converse

• It affects anybody that has a message to get out to anywhere in the world. Obviously, this includes you

http://dairygoddess.wordpress.com/

http://www.youtube.com/user/gilmerdairy

IMPACT

• Facebook = hundreds/thousands of people ‘like’ your farm

• Blog = hundreds of pageviews a day

• Youtube = hundreds of subscribers, thousands of views

Strategy

“Set up a twitter, facebook, youtube, blog and wait for the magic… Fail.”

– Mani Karthik, SEO Specialist, Flip Media, Dubai

Others (youtube, amplify, posterous, etc)

Resources for more…

1. National eXtension initiative www.extension.org/learn

2. Archived recordings of eXtension professional development http://go.osu.edu/sW

3. Google Anne Adrian

4. Agchat.org