Building your presence on

“Reaching  Your  Mobile  Audience  Through  Social  Media  Marke7ng”  

@gregfrysocial

Who is this Guy?

An  Interna7onal  Social  Media  trainer  delivering  regular  LinkedIn,  Facebook,  Twi@er,  YouTube,  Google+  and  Social  Business  Strategy  training  and  workshops  for  ins7tu7ons  such  as  the  Digital  Marke7ng  Ins7tute,  Sure  Skills  and  the  Digital  Skills  Academy.    Alongside  training  Greg  works  as  a  Social  Business  and  Content  Consultant.  He  believes  that  in  order  to  make  social  media  work  for  your  business  you  must  have  a  clear  business  goal,  a  clearly  defined  strategy,  great  content  and  make  sure  that  everything  you  do  is  measurable.  Greg  has  also  won  awards  for  his  blogging  whilst  contribu7ng  to  the  tweakyourbiz.com  community.    In  2014  Greg  worked  with  top  mul7na7onals  including:  Ulster  Bank,  MicrosoU,  UPC  and  Coca  Cola  Hellenic.    

Social Media Mobile Stats

•  94% of CMOs plan to use mobile applications within the next 3-5 years. (Marketing Land)

•  75% of smartphone owners watch videos on their phones; 26% at least once per day. (NewsCred)

•  78% of Facebook users are mobile-only. (Rocket Post)

•  71% of users access social media from a mobile device. (Jeff Bullas)

•  50% of 18-30 yesar olds use their smartphones to research products or services while shopping, and 41% have made purchases using their phones.

•  (leaderswest Digital Marketing Journal)

Social Media Stats

• 1.5 million Irish adults 15+ use Facebook daily. • 395,000 Irish Adults 15+ use Twitter daily. • 500,000 Irish Adults 15+ use Snapchat daily. • 520,000 Irish Adults 15+ use WhatsApp daily

Source - www.ipsosmrbi.com

Social Messaging

43% of Irish adults 15+ using Facebook messenger. 35% using Whatsapp. 21% using Snapchat. 5% using Vine. 1% using Whisper.

Twitter Engagement on Mobile

5 Future Trends

•  Video continues to evolve

•  Unique “Rich” content becomes vital

•  Social Advertising becomes more powerful

•  “Private” Social Networks thrive

•  The Age of Advocacy arrives

“The nobodies are the new somebodies”

Guy Kawasaki -

Founding partner at Garage Technology Ventures. Former Chief Evangelist of Apple

Pick your Team

5 Questions in 5 Minutes

•  What are your business objectives?

•  Who is your audience? •  Where are they hanging out?

•  What content would they find valuable?

•  What budget can you allocate for ads and resources?

The Workshop •  How can I find out about my target

audiences mobile habits?

•  What Social Media platforms will I use and why?

•  Create a campaign concept for your chosen brand. What content will fly on mobile?

•  How will I use visuals and video? What tools will I use?

•  Create a hashtag for a campaign. How can

you use it?

•  How can I run effective Social Advertising campaigns targeting a mobile audience? What type of Social ads will I use?

The 10 Minute

HUDDLE

Where and how can I Listen?

Are my customers using mobiles? What conversations are your target market having? What brands are they engaging with? Who are the Influencers?

Create great looking visuals

www.canva.com

4 Tools •  Canva •  PicMonkey •  Over App •  Quick App

Use Free Images for your Blog and Social Media Posts

http://bit.ly/images4free

The Power of the Hashtag

https://ritetag.com

Tagboard.com

Run Competitions

Add Call to Action Buttons with your visuals

Twitter Buy Now Button is coming

http://youtu.be/dEGk5LRumJM

Twitter’s Vine

The Cool Social Media Kids on Mobile

Snapchat H&M

http://youtu.be/TJ3LVPxH6js

Snapchat TacoBell

•  Taco Bell has over 200,000 friends on Snapchat.

•  90% of its friends open snaps and view them in their entirety.

•  They know how to stay relevant to their target market.

Snapchat Discover

http://youtu.be/guGvV8LCx7o

Instagram

Topshop – London Fashion Week

http://youtu.be/EWD9GQ-iufM

Instagram Coupon?

http://bit.ly/instagramcoupons

Instagram Ads are here

Tumblr – How old is your audience?

490,000 monthly users in Ireland

Tumblr

http://superbowl.nbcsports.com

Social Ads Twitter

Keyword search ad

Keyword in-feed ad

Let’s Talk about Facebook

•  Will organic reach to die completely for Brand Pages?

•  Facebook Video to rival YouTube? •  Paid Ads become the norm. Just like

PPC ads have on Google. •  More ads targeting mobile only. •  Personal Profiles and Groups still

powerful marketing tools.

Social Ads Facebook

You can make your Facebook Ads Mobile only.

Call to Action buttons vital on Facebook ads.

If applicable target to specific locations.

Social Ads Facebook

Make your Facebook Ads Mobile only.

Social Ads Facebook

Call to Action buttons vital on Facebook ads.

Got a Big Budget? – Check out UpcastSocial

https://upcastsocial.com

Check out Facebook’s Audience Network

https://developers.facebook.com/products/audience-network

Generate Revenue from your Mobile App with MoPub

http://www.mopub.com

The Rise of Facebook Video

Source – SocialBakers.com

#icebucketchallenge – A Facebook game changer?

Be Real in your videos

http://youtu.be/vZcDjcaSHvc?t=1m4s

Video Apps

•  Social Cam •  Mixbit •  Instragram Video •  Instasize Video •  Vine •  Hang w/ •  YouTube •  Hyperlapse •  Animoto

Register with FourSquare & Geolocation Sites

h@p://business.foursquare.com    

Be Fast and Be Careful

Download Apps and Mange your Social Media accounts from your mobile. Do you need a member of staff “on call” during evenings and weekends? Make sure you don’t get to emotional or say something that can come back to bite you.

Be Fast and Be Careful

12 Must have Apps

•  Facebook Page Manager •  Instragram •  Twitter /Hootsuite / Buffer •  Vine •  LinkedIn •  LinkedIn Connected •  Snapchat •  Tumblr •  Pocket •  WhatsApp •  IFTTT •  Latergram

The 6 Tip Takeaway •  Pay attention to Google Analytics. What

percentage visit your site on mobile? What Social Media sites are driving you the most traffic?

•  Decide which Social Media platforms to use and be clear about why you are using them.

•  Have a clear plan and ideally content calendar for Social Media efforts.

•  Use lots of visuals and video in your updates. •  Use Hashtags on Twitter, Instagram, Pinterest,

Facebook, Google+ etc. to get more reach.

•  Spend money on Social Advertising. Create multiple ads and test regularly which ones offer the highest ROI. Start advertising with modest amounts – eg. €50.

Questions & Answers

Contact Me

+353 87 2039855

t twitter.com/gregfrysocial

ie.linkedin.com/in/gregfry

Download the slides - http://bit.ly/gregat3xedigital