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focusa n a C T I V E l I f E s T y l E m a g a z I n E
sEPTEmBER • OCTOBER 2008
Why Leadership is the Key
What our own Dr. Gutman has to say about Losing weight
What the fastest growing market is right now
Find out:
READ ABOUT YOUR NEW Business Building Power Tools
We encourage all Distributors to start their Immunotec business at Venture Level because it enables you to earn an income right away. And we’ve created two affordable options to take you there.
Option 1 or option 2? Start building an income right away with Immunotec. Take control by calling customer service today. 1-888-917-7779
Option 1 | $495 / $595***
The best way to get started is with our Action Pack, which includes inventory to sell right away.
Benefits:• Immediately qualifies you at Venture Level
• You earn at 3 levels down
• You get a wide selection of inventory for personal use and for selling
Retail value: $800Your price: $495 plus a Basic Distributor Kit at $34.95 Your discount: 40%
At Immunotec, we're committed to your success!
START YOURBUSINESS TODAY!
* In your first month of business you must sponsor 2 Distributors to qualify for Venture Level. For all subsequent months you will need to sponsor a total of 3 Distributors.
** Contact your Distributor Support Representative for details on the inventory selection options.
*** Contact your Distributor Support Representative for details on the Action Pack options.
Option 2 | $99At the Investor Level you’ll need to sponsor a total of 3 Distributors* to qualify for Venture Level.
Retail value: $210
Your price: $99 plus a Basic Distributor Kit at $34.95
Your discount: 53%
The 3 Step PlanStep 1 Select from two great
inventory selection options**
Step 2 Sign-up for a 400 PV Autoship
Step 3 Sponsor 3 Distributors
We also have a second option for getting you started at Venture Level.
Table of Contents
Features
02 Leadership is the Key
06 New distributor Kit
08 the right tooLs For success
09 the power oF recruitiNg aNd Leadership deveLopmeNt
10 a couNtry withiN a couNtry
12 LosiNg weight – what worKs: a medicaL perspective
13 FocusiNg oN your heaLth
14 weight Loss– the eLusive puzzLe: how immuNotec F.i.t.t.'s iN
16 iNtroduciNg immuNocaL & immuNocaL pLatiNum: New LooKs, same great products!
20 beLieve iN your products & everythiNg FaLLs iNto pLace
22 a power tooL For buiLdiNg your busiNess
28 a website you’LL be proud to caLL your owN!
in every issue
05 message From the presideNt
18 case iN poiNt: iNdepeNdeNt distributor: who am i?
24 recogNitioN
02 06 12 16
focusa n a C T I V E l I f E s T y l E m a g a z I n E
FOCUS is published by Immunotec Inc.Editor: Mary PolitisContributing Editor: Mona Andrei
www.immunotec.com
Printed in Canada
Immunotec’s bonded cysteine dietary supplement is available in the U.S. as Immunocal® and in Canada as HMS 90®.
Immunocal®, HMS 90®, PNT 200®, Immunotec Inc, and the Immunotec logo are registered trademarks of Immunotec Inc.
Publications Mail Agreement No. 40052703 Return undeliverable Canadian addresses to Immunotec Inc. 300 Joseph Carrier Vaudreuil-Dorion, Quebec J7V 5V5
The statements made throughout this issue have not been evaluated by the FDA or Health and Welfare Canada. The products are not intended to diagnose, cure, prevent or treat any disease.
FoR MoRe INFoRMATIoN oN PRoDUCTS oR SeRVICeS DeSCRIbeD IN THIS MAgAzINe, PleASe CoNTACT:
The content published in Focus magazine is not intended to replace the advice of your healthcare professional.
Publications Mail Agreement No. 40052703 300 Joseph Carrier, Vaudreuil-Dorion, QC J7V 5V5
Item #0000577
Message from the Editor
Immunotec – with its $500 million objective – is on
an exciting path right now. And together, as we work
diligently to reach this objective, I keep visualizing
Dorothy, the Tin Man, Scarecrow and Lion, as they
make their way down the Yellow Brick Road.
In a way, the Annual Event is very much like the
moment when Dorothy finds herself in Oz. The
product, packaging and new incentive launches
are the door to a new frontier and the Annual
Event serves as the eye opener to a new world of
possibilities and potential!
Just the idea of what we can accomplish together is
exhilarating – and only because it’s truly realistic!
In the spirit of innovative and fresh, you can read
about The New Distributor Kit on page 06. As well,
The Right Tools for Success on page 08 gives great ideas
for adding new members to your team of Distributors.
Another exciting launch is Immunotec’s Future In Thinning Technology. Turn to page 14 to
find out how this weight-loss system is like no other on the market.
And thanks to your comments and suggestions, the new user-friendly website is now a better
tool. Read all about it on page 22.
As we embark on this journey to success by growing our organizations through concentrated
efforts with great new business tools, we, just like Dorothy and her friends, will sometimes
skip along the way and at other times move hesitantly as we conquer our own fears and
realize our goals.
We’ve already discovered that with Immunotec, anything is possible through the development
of our Leadership skills and personal sense of achievements.
Onwards and upwards – to new heights and new realities!
Mary PolitisEditor
Cov
er S
tory
LLet’s take a minute to consider what makes a good leader.
Basically, a good leader inspires others to want to achieve
higher goals. A leader is enthusiastic, committed and most
importantly, has a vision. To be a good leader means that
your vision is so clearly articulated, that it is shared by every
member of your team.
One organization. One vision.
Once your vision has been clearly defined, it sets the
pathway to your success. Without a vision, you’re really just
spinning your wheels.
As a leader in your organization, you will benefit from
defining your vision in the following ways:
You will identify a sense of direction and purposeSometimes it’s easier to look at the desired end result and
work your way backwards. Knowing where you want to go,
helps you see the path (or steps) that will get you there.
You will encourage interest and commitment
In essence, there are more followers than leaders in the
world. Standing out with a clear plan that is in sync with
the beliefs of others is a natural breeding ground for
sustained growth.
You will instill the necessary confidence
Confidence is a major factor in any relationship. And
with the number of fly-by-nights out there, proving your
merit is crucial.
You will build loyalty through involvement
Anything worthwhile takes time. When others are
involved, they’ve put some of “themselves” into the
equation and this secures the constancy necessary for
building any business.
Okay, so you’re reading this and thinking, “I’m enthusiastic,
committed and I have a vision. Does this make me a leader?”
As John Frederick mentions in his article The Right Tools for Success! (page 08), you are the most
important reason for prospects to join Immunotec – and truer words were never spoken, or in this
case written. The good news is that leaders are made, and not born.
LeadershipKeyis the
Basically, a good leader inspires
others to want to achieve
higher goals.
F o c u s02
You’re almost there. You must also lead by example and
we’ve put a lot of work into making this as easy as possible
for you with our new basic Distributor Kit, interactive
business sessions, phone calls, and Distributor Support.
And this, because we, too, share in your vision!
All the pieces are in place. We’ve put the key in your hand
for becoming the best leader you can possibly be because, as
noted before, leaders are made. Or to take it a step further,
leaders are developed through a never ending process of
self-evaluation, training and experience.
The nice thing about developing your leadership skills is
that you will apply them to every single area of your life.
To be a better leader is to be a better person.
Ever since I joined Immunotec, three and a half years ago, I’ve been reading a lot and I’ve followed many seminars in order to be a good leader. I’ve found that the main quality is right in our heart. You have to love helping people, support them, and show them the right path to follow without falling in the many traps, show them the team work, teach them how to always be very generous with everybody and aim to be the best person that they can be. But, most of all, being a leader is having your people believe that you can help them achieve their dreams when they don’t have the faintest idea how they can do it! If you can get people to believe in you, nothing is IMPOSSIBLE! I’m a big fan of Jim Rohn and I tell my people ‘Let’s go and do it’ and not ‘Go and do it’. All my people know that they can rely on me at any time. I’m constantly telling them, ‘Call me, I’ll be there!’ – Normand Robert
Leadership to me means the ability to inspire a group of people to remain focused on a task until the mission is accomplished. – Foster Owusu
Leadership is the capacity to choose to live a life based on integrity. It starts with who you are before what you do. It is the capacity to inspire, motivate, and activate others to become great people. If I do that, I will grow myself and become the leader I was created to be. – Sylvain Dion
For me, Immunotec represents passion. It’s an opportunity to make a difference in the quality of life of everyone around me. Leadership is having the capacity – through my excitement – to light up the flame that lies dormant within each member of the team, present and future! – Louis-René Jobin
In order to grow my business, I have to help my team grow their business; a true win/win scenario as Steven Covey would put it. Leadership also requires having a vision for yourself and for your team. With that vision you have to then supply the motivation and support to help others achieve the goal. – Stacey Minogue
What does Leadership mean to you?
F o c u s04
Leadership, at its essence, is about helping others to envision
success, coaching them to set goals for themselves, and, then,
showing them how to achieve these goals. Each of these requires
a leader who is “attractive”; that is someone who others want to
emulate and feel they can emulate.
The process of creating success in a network marketing company
is one that is fundamentally based on this kind of “attractive”
leadership of individuals gathering other individuals around them
because they want to succeed like you have and you help them
to set step by step goals and then emulate what you have done to
succeed. By definition, in order for a leader to build a large business
they need to surround themselves with others who they can teach
to lead, who in turn can teach others to lead.
For us to be the $500 million company that we can be, we need to
build thousands of new leaders. In this issue of FOCUS we have
gathered knowledge, insight and examples regarding leadership to
help you in your mission of building your Immunotec business. I
urge you to commit yourself to becoming the very best leader you
can be because your leadership is the key to your success.
Messagefrom the President
“In order for a leader to build a large business
they need to surround themselves
with others who they can teach to lead,
who in turn can teach others to lead.”
James A. NorthropPresident & CEO
05F o c u s
Regi
onal
Dir
ecto
rs
F o c u s
W
Manon CourchesneRegional Sales Director, Eastern Canada Division
With all that is unique about direct selling companies
and perhaps the one common component between all
companies is the fact that new Distributors are given a
starter kit when they sign up for their new home-based
business. This Distributor Kit is the initial lifeline of
interaction between the company and the new Distributor.
Up to that point, the primary interaction has been between
you the Sponsor and your prospect. So here is our chance
to provide that critical first impression to your new
Immunotec independent Distributor.
The first step in creating a Distributor Kit is to determine
the real needs. A good Distributor Kit – one that gets a
new Distributor working right away – must provide the
following:
Welcome – Often overlooked, the welcome letter from
the leadership is an important component of creating an
exciting introduction to our company. Our new concept
will certainly give a great first impression!
Training Materials – The next step is training, which is
Direct Selling 101 to new Distributors. These materials
provide a consistent message for all Distributors to follow.
• In the Welcome Letter, your new Distributors
will be directed to refer to the new tool entitled
“Quick Start Guide” included in their new Distributor
Kit, where a few key activities to build a solid foundation
for their business during their first 30 Days are explained.
Review this workbook immediately with your new
Distributor.
• Also a revamped Success Guide has been introduced.
This guide is key for learning about Immunotec's
proven successful system that will support your new
Distributors in building a solid foundation for their
business.
• The companion CD is packaged in a clear appliqué on the
back inside cover of the Success Guide. Encourage your
new Distributors to listen to this CD—it’s perfect for their
daily commute.
• Most importantly, make sure you plan some time with
your new Distributors to discuss each of the Steps!
Prospecting Tools – Prospecting and recruiting is
instrumental for leadership development within your
organization. If you do not have anyone joining your team
on a regular basis and are not given the opportunity to
train and coach them, how can you expect to grow and
build an organization? In support of this important step
we are providing your new Distributors with the right tools
that will help them do just that…recruit new Distributors
and move up in ranks. Using the recruiting tools in the new
Distributor Kit to help your new Distributors grow their
business provides some powerful advantages.
- Make your new Distributors efficient and productive
from day one
- Automatically provide a perfect presentation
- Include accurate and persuasive language from
the experts
• The tools proposed in the new Distributor Kit are:
1. “Immunotec, Your Key to Living Well” CD/DVD –
comes in packs of 5; this CD/DVD makes sharing
the Immunotec opportunity simple. It explains
the Immunotec Opportunity message to everyone,
facilitating the pathway for your new Distributor to
become the messenger who delivers the message. Of
course, his/her recommendation is an important role
he/she will play. Language is suggested in the Success
Guide when contacting people.
2. New Science and Opportunity brochures
These brochures provide information with the
scientific facts and benefits about glutathione, a
comprehensive Immunocal & Immunocal Platinum
explanation and ultimately, give the top reasons to
join the Immunotec independent Distributor Team.
3. Best of all, with these new recruiting tools, your new
Distributors have an opportunity to start recruiting
FROM DAY ONE, while enthusiasm is at its highest
for spreading the word about Immunotec!
Distributor/Customer Applications – Those enthusiastic
Distributors who want to share the business opportunity
and the product line should have new Distributor/Customer
applications contained in their kit.
Programs & Incentives flyers – It is important for all new
Distributors to be aware of the Programs and Incentives
currently in place in order for them to get inspired from day
one and plan to fast start their business and be rewarded
for it!
In addition to these tools, we have included a new
Price List, a new Compensation Plan guide and a new
Product Catalog.
The objective of this new Distributor Kit is to provide all
the tools and basic training in order to get the ball rolling
for your business.
The most important thing to remember is that your
PASSION and BELIEF in your purpose are the most
important elements that will get you to your goals and
dreams.
New
DistributorKit
One of the tools that has been launched in Atlantic City is our new Distributor Kit. Long overdue, we are pleased to provide this innovative tool to all new Distributors.
“This Distributor Kit is the initial lifeline
of interaction between the company
and the new Distributor.”
F o c u s06 F o c u s 07
O
Regi
onal
Dir
ecto
rs
John FrederickRegional Sales Director, Eastern US Division
Michele McDonoughRegional Sales Director, Western US Divison
forsuccess
the
Right Tools
Our brand new “Immunotec, Your Key to Living Well”
CD/DVD along with 3 new printed marketing brochures
will help you to communicate our company, our product
line, and our values to potential recruits.
Share the Immunotec message!
The goal of each Distributor who joins Immunotec
is to enjoy our product line and earn an income from
distributing our products. Our new business tools enable
every Distributor to share our product and our business
opportunity. Here’s a breakdown of the new marketing
brochures:
“The Science of Glutathione” – Describes the science
behind Immunocal and Immunocal Platinum. Written in
easy to understand language, our science brochure explains
the important role of glutathione in sustaining the human
immune system.
“Optimizing your Immune System” – Immunocal and
Immunocal Platinum are remarkable products. Customers
and Distributors want to know why they should add these
products to their diet. This brochure details the benefits of
these revolutionary products.
“Health and Wealth with Immunotec” – Our business
opportunity is just as remarkable and important as our product
line. This brochure provides you with Distributor testimonials
and all the compelling reasons to join Immunotec today.
The right tools!
These new tools are designed to be used with our
“Immunotec, Your Key to Living Well” CD/DVD at
home meetings, during face-to-face small group informal
meetings, and at larger seminars. They can be used
separately, or together to communicate the integrity of our
product line and business opportunity.
Home Meetings – After playing sections of the “Immunotec,
Your Key to Living Well” CD/DVD, share these brochures
with your audience and use these tools to highlight the
important points of the CD/DVD. Use the science and
product brochure first, and finish up with the details on
our opportunity. Check your back office for a revised
outline for Home Meetings with these new tools.
Face-to-Face – In situations where it’s not practical to
use our CD/DVD, you can still share all the details of our
products and company. Use these tools as a roadmap for
discussion of the benefits of our opportunity.
Seminars – You can now re-enforce your message with
professionally written materials that effectively describe the
science behind our products, the benefits of Immunocal
and Immunocal Platinum, and why now is a great time to
start an Immunotec business.
Everyone can participate!
To be truly successful with Immunotec, every team member
needs to feel comfortable talking about our product line
and business opportunity. These new brochures provide
the roadmap for discussion for both brand new and
experienced Distributors. If you are a leader, take the time
in an upcoming meeting to show your team how to use
these tools in various settings. If you’re just starting out
with Immunotec, you have everything you need to share
your product line and business opportunity.
Don’t Forget!
While it’s very important to be able to review the facts about
our product line and opportunity, don’t forget the most
important piece of all! YOU! Your product and business
story provide the power that people want to hear. You are
the most important person in your business and the most
important reason for prospects to join Immunotec!
Several new tools have been launched to help Distributors add new team members.
DDuplicating yourself as a Distributor and as a leader! In order to maximize the potential of this business you must have the mindset of duplication in every thing you do.
The recruiting component is a given – the reason direct selling exists and is such a successful business model is that people fall in love with the product and the opportunity and share it with others. Unlike the retail world, in this business you actually invite people to join your team because of the potential of the direct selling business model (residual income).
Why not create a system where you are duplicating what you do in other people? The power of this business is exponential growth that kicks in when duplication starts. It’s that easy, think about it – they say that the average person runs into about 250 people in a given week (7 day period). By sharing your commercial or testimonial with those in your “250 circle”, chances are 20 people will choose to become part of your team (if you ask them) – and many others will become customers. Are you exposing yourself to the potential of the people that are around you every day (warm market)?
Imagine, 20 people doing the same thing you are – talking to their 250 people (circle of influence). In this you are now executing the real power of direct selling – DUPLICATION!
Recruiting others into your organization makes it fun and you surround yourself with people that YOU can pick and choose to work with! You can’t do that in the corporate world! Having a team to work this business together with makes it exciting and rewarding. You know the analogy of the 80/20 rule? Well, if you work your business smart and the way it should be worked – your check will reflect 80% of your monies coming from your team (recruits) and 20% coming from your own personal business. When you work your business the other way – it becomes tiring and once you stop – your income ceases! Create that “power of the residual income” through your recruits…. That truly is the magic of this business model.
Let’s talk a little bit about leadership development and what
that means as you are recruiting and developing a team.
Developing other committed leaders in your organization
means a more committed and profitable team member on
your team. Taking a brand new Distributor and working
with them so that they develop to a leadership level is your
duty as their sponsor. As you develop yourself, you are
developing other leaders to follow you and grow their own
teams. A leader in your downline will create more revenue
than 100 other Distributors sitting below you doing minimal
effort! It makes business sense to grow a team of leaders that
also do the same. Why not maximize your time spent and get
the biggest return out of this business – right – work SMART
not hard!
Here are a couple of simple steps to follow in developing
other leaders on your team – remember, what you teach
them – is what they teach their people!!!
• Provide a system of success – once they sign up – what is
the process to take them to a leadership level (first 90 days).
• Coach/mentor – since you are doing the leadership role
every day already – have them shadow you through
attending meetings, calls and 3-ways!
• Create your own programs/contests – make it fun!
• Have team calls and share tips amongst each other.
Other people have great ideas too!
• Recognition is FREE – give it out as much
as you can. Many people get
involved in this business
specifically for the
recognition.
• Create partners –
doing everything
as a team!
the power of
RecruitingandLeadership
Development
The power of this industry is in the process of DUPLICATION!
F o c u s08 F o c u s 09
VVirtually every type of business and organization is being
impacted by the size and tremendous growth of the
Hispanic population. In fact, Marketing and Selling to the
U.S. Hispanics has become so important that universities
are offering programs on the subject.
Following are some facts for consideration:
• The Hispanic purchasing power is expected to reach $1.2
TRILLION by 2010. (Source: Information Resources Inc.)
• The U.S. Hispanic market ranks as the third largest “Latin
American economy” behind Brazil and Mexico.
• In 2002, there were 37.4 million Hispanics in the civilian,
non-institutional population of the United States,
representing 13.3 percent of the total U.S. population.
Among the Hispanic population, two thirds (66.9 percent)
were of Mexican decent, 14.3 percent were from Central
and South America, 8.6 percent were Puerto Rican, 3.7
percent were Cuban and the remaining 6.5 percent were
of other Hispanic origins. (Source: US Census Bureau,
June 2003.)
• There are more Hispanics living in the United States,
than the entire population of Canada, which is
32.5 million. (Source: U.S. Census.) We are like a
country within a country.
• Hispanic advertising by U.S. companies grew 24 percent in
2003, compared with 8.6 percent for the general market.
(Source: Media Economics Group, research firm that
tracks Spanish-language marketing.)
• By mid-century, 25 percent or one out of every four
people in the United States will be Hispanic. (Source: U.S.
Census Bureau.)
• According to Information Resouces, Inc., Hispanics
are family-oriented with larger families and health and
wellness are their top concerns, specifically heart disease,
children's health/diet and diabetes.
• Over the past two years ½ the population growth in the
U.S. was in the Hispanic market (Michael Saray)
• It is estimated that by the year 2050 there will be over
100 million Hispanics living in the U.S.
• Univision is now the #5 network in the United States,
behind ABC, NBC, CBS and Fox (Laura Sonderup)
Immunotec has all the resources and tools you need to
tap into this exciting market. We have product packaging
Hispanics have become the largest minority in the United States. With almost 41 million Hispanics in the United States alone (representing almost 14% of the total U.S. population), not counting Puerto Rico, the opportunities to expand your business are exciting and literally right out your back door.
“Immunotec has all the resources and tools
you need to tap into this exciting market!”
in Spanish, a new Distributor Kit in Spanish, new sales
tools and marketing materials in Spanish, new Business
Opportunity Meetings in Spanish, Customer Service and
Inside Sales agents that speak Spanish, a Regional Sales
Director dedicated to growing the market and many, many
more resources to assist you.
I am thrilled to be part of the Immunotec team and work
closely with each of you as you build your business. It’s
exciting for me to be part of a company that has a strong
vision of reaching $500M in 5 years and achieving 125,000
Distributors. It will take hard work, dedication and a
commitment from each of us to accomplish this. I know we
can achieve this goal and look forward to being part of this
incredible journey. Please join me in developing this new
market and in realizing your business goals and dreams.
To Success! ¡Prosperidad y éxito!
Countrya
CountryawithinRe
gion
al D
irec
tors
Brett DahleRegional Sales Director – Hispanic Market
F o c u s F o c u s 1110
TJimmy Gutman, MD
What a poor track record the medical profession has in controlling obesity. We try to encourage our
patients to reach their optimal weight, we obsessively measure glucose and cholesterol, we send people
to dieticians and nutritionists, but the numbers don’t lie – two-thirds of Americans are overweight,
diabetes has reached epidemic proportions and the best selling drugs are cholesterol-lowering agents.
WWith our ever-advancing knowledge and technology, why
have we had little effect in battling the bulge? It’s easy to
point out what hasn’t worked.
Science dictates that our world must follow basic laws –
the law of gravity, the laws of motion – in obesity we talk
about the laws of thermodynamics. Adapted to weight
control, the law simply states that your mass is a function
of the amount of calories you eat minus the amount that
you burn off. Conventional medical wisdom directs you to
either eat less or exercise more and this will solve the issue.
The problem is that medicine is not just science, it is art
and science combined. The classic advice given by most
docs on diet and exercise just doesn’t cut it in the real world
for the majority of patients.
What about drugs? Historically, the prescriptions we have
written for the past 50 years have not been able to keep
weight off for the long term. There have been short-term
successes, but there has also been several disasters, leading
to addiction, cardiovascular disease and even death.
Natural products? Again, they may work for some
individuals but usually over a large population sample
they are mostly ineffective.
What about the Atkin’s diet? The South Beach diet? The
grapefruit diet? I can list at least 20 more. Some people have
had great success with any one of these, but no single diet works
for all individuals all the time, and most of them are short-term
fixes that don’t translate into long-term weight-loss. Why?
We all are a function of two major forces: our environment
and our genetics. To a certain degree we can control our
environment (what we choose to eat, what we choose to
do) but unless you have chosen the right parents, you may
be stuck with an unfortunate mix of genes that push you
towards the heavy end of the scale. Some genes demand
more protein, some genes demand more exercise, some
genes don’t deal well with stress. We’re all quite unique!
Here’s the key – Like any other puzzle, the weight-loss
puzzle is made up of many pieces. Unless you have all
the pieces, the puzzle won’t be solved. We need to address
proper nutrition, calorie control, energy provision, amino
acid supply, optimal vitamins, minerals and trace elements,
stress control, adequate sleep, sense of well-being, and of
course lifestyle changes.
Sounds like a giant task? Certainly not as simple as taking that
magic pill you saw yesterday on late-night TV. The good news
is it can be done! Check out how to “fitt” the pieces together.
Check out the F.I.T.T. system developed at Immunotec.
An intelligent answer to a complicated puzzle.
There are a lot of statistics out there concerning the general
public’s health status, specifically surrounding obesity. Not
surprisingly, being overweight has a huge impact on our
overall health. Apart from the psychological consequences
that affect self-esteem, there is the risk for premature
death as a result of diseases associated with obesity such
as type 2 diabetes, heart disease, respiratory problems and
some cancers – to list but a few.
In 2007, an estimated 25.6 percent of U.S. adults were
reported obese. Compare this to the 23.9 percent in
2005 (an increase of 1.7 percent) and it’s safe to say that
despite all the information floating around out there on
the importance of maintaining a healthy weight, we’re not
paying attention.
We know that a healthy weight is important. We also know
that everyone – no really, EVERYONE! – wants the best
possible quality of life. A healthy weight enables us to look
great, yes. Feel great, bigger yes. Be healthy, biggest yes
of all! And despite this, the rate of overweight and obese
people has grown to epidemic proportions.
Okay. Now that we got the nitty, gritty, not-so-nice out of
the way, let’s focus on the why’s and how’s.
Why is it so hard to maintain a healthy weight?
Well for one thing we’ve developed this really bad eating
habit that includes a lot of processed and convenience
foods. And it’s no wonder. With our busy schedules do we
really have time to plan and prepare meals the “good old
fashioned way”? The answer: not as often as we should. So
we’ve learned to resort to quick fixes for filling up.
While it’s true that overeating is the main cause of obesity,
stress is the biggest contributor for our overeating. It
has been proven that during stressful periods we eat for
comfort. And to add insult to injury we’ve created a lifeline
to stress via cell phones, laptops and internet accessibility.
Now, no matter where we are or what we’re doing, we are
able to remain internationally available. We have become
24/7 pressure pipelines.
Another factor is that although we are certifiably busy, we’re
busy sitting. Most of our daily exertion includes sitting in
front of a computer or hunched over a desk. The brain is
working but the body is unemployed!
By the time we finish our days, we’re exhausted and spend
the evening re-cooping in front of another screen... the
television.
How can maintaining a healthy weight be easier?
The only REAL way to lose weight and maintain it is
through lifestyle choices. Choosing the right foods and in
healthy portions along with regular physical activity are
life-long options that will increase vitality, improve health
and ultimately enhance quality of life. And if you internally
groaned as you read the “regular physical activity” part,
know that we’re not referring to Olympic athlete status
here. A simple daily walk will do wonders for your waistline,
stress level and sleeping patterns.
Immunotec’s F.I.T.T. weight-loss system provides all the
nutrients needed by the body for optimal performance
and enhanced energy levels as well as an antioxidant and
immune booster. It also offers something unique to other
weight management systems yet profoundly important: a
support team, coaching material and frequently scheduled
conference calls to support you on your weight-loss
journey.
F.I.T.T. stands for Future In Thinning Technology. Although
comprehensive and strategically developed to include
everything the body and mind need for weight management
success – this weight-loss system has been fostered around
simplicity, common sense and support.
F.I.T.T. brings out the better you... making your world a
better place!
Losing Weight –
What WorksA medical perspective on how to FITT
into a smaller size
Focusing on your
HEALTH
The D
octo
rs
F o c u s12 F o c u s 13
S
F.I.T.T.’ing the Pieces Together
To solve a puzzle, all the pieces need to be there. Immunocal’s
F.I.T.T. system addresses the solution using a safe and
scientific multi-faceted approach to help your success.
Shake MixThe F.I.T.T shake mix was developed according to Health Canada’s
strict standards that define the essential components that are
mandatory for a healthy and complete meal substitute. All
three macronutrients – proteins, carbohydrates and lipids are
contained at optimal levels. Low in calories, you’ll find this a tasty
and nutritious way to fill up!
ImmunocalImmunocal is most often promoted as a supplement to raise
glutathione. Glutathione is effectively “food” for the immune
system. Many individuals find a “dip” in their ability to fight
off threats to their immune system when dieting or making
changes to their usual lifestyle. Immunocal offers you patented
and clinically proven protection. Glutathione is also your “master
antioxidant”, antioxidants being so important in so many
aspects of your health. Glutathione is also one of the most
critical substances in your liver for cellular detoxification. Many
schools of thought believe that toxic load and pollution is a
major contributor to weight gain. Finally, one often-overlooked
aspect of Immunocal is its “BV”. BV stands for “biological value”
– a measurement of how important any edible protein is to your
body. It is a reflection of how much of the protein is made up of
essential amino acids. Immunocal contains all the essential amino
acids and has the highest BV of any supplement available. Avoid
the potential amino acid deficiencies often encountered in dieting!
Pure Milk CalciumOf all the supplements that may be recommended by a doctor,
calcium is the most common. The health benefits of calcium are
well documented. The health benefits of milk calcium go even
further. Researchers have studied the effect of dairy calcium
against calcium derived from other sources. Milk calcium has
been shown to be much more effective in controlling weight.
What’s more, Immunotec’s Pure Milk Calcium is much more than
just calcium – it is a milk mineral complex. Immunotec’s Pure Milk
Calcium also contains magnesium, phosphate, potassium, zinc
and copper, in amounts similar to that found in human bone. Milk
calcium is the way nature intended us to get our calcium!
Thermal ActionMany people need that extra boost in energy to face their day, do
their exercise and maintain an active lifestyle. Thermal Action will
supply you with that boost and will also have some other direct
effects on your ability to lose weight. The components; guarana
(an Amazonian shrub), catechins (from green tea), and chromium
(chromium picolinate), combine to raise your metabolism, “burn”
fat, and have even been studied in cholesterol control, diabetes
and metabolic syndrome. Put science on your side!
PNT 200An often-unrecognized contributor to weight gain is stress. Not
only does stress disrupt our sleep and raise our blood pressure,
it also leads us to bad lifestyle choices like impulsive snacking
and choosing high-calorie “comfort foods” or alcohol. One recent
finding is that excessive stress can lead to over-production
of a stress hormone called “cortisol”. Cortisol performs many
necessary functions but if levels are too high it can lead to fat
production. PNT 200 has been demonstrated to lower excess
cortisol levels in human clinical trials. Even more recently, a link
has been discovered between sleep-deprivation and obesity.
Given that over 40% of North Americans may be sleep deprived,
PNT 200 addresses this problem as well.
Lifestyle EnhancementImmunotec’s conference calls, F.I.T.T. support team and coaching
materials will help you make the adjustments for a healthy and
fit lifestyle. Yes, we’ll even give you a meal plan!
How Immunotec “F.I.T.T.”s in
Some people swear by cutting out carbs, some by exercise
and some others have discovered a “magical pill”. These
people are all sincere about their experiences, but when
you use the same approach, it doesn’t work! In fact, any
responsible health professional will tell you that the vast
majority of people need a combination of strategies.
Weight is a function of many factors – eating calories,
burning calories, your genetics, and more. What works for
one person may not work for another.
Most conservative advice combines a mixture of caloric
restriction and exercise. Sounds simple and makes sense,
but in reality is not that easy to stick to. Cutting-edge
researchers are looking at determining an individuals’
genetic make-up to tailor a unique approach for each
individual, and this will happen as the human genome
project develops over the next few decades. Currently, the
most effective strategy uses a multi-directional approach,
taking full advantage of the evolving science of weight
control. This is the foundation of the F.I.T.T. system, a
system that will stack the odds in your favor to both take
weight off, and even more importantly, keep it off!
F.I.T.T. – Future In Thinning Technology
F.I.T.T. solves the weight-loss puzzle using six pieces,
all designed to address different aspects that may be
contributing to weight control.
• The F.I.T.T. Shake Mix
• Immunocal
• Pure Milk Calcium
• Thermal Action
• PNT 200
• Lifestyle Enhancement
Weight Loss –
You’ll hear the same opinion from both sides of the fence; those people trying to lose weight and those
who counsel on weight-loss – no single strategy is effective for everyone.
“This is the foundation of the F.I.T.T. system, a system
that will stack the odds in your favor to both take
weight off, and even more importantly, keep it off!”
puzzleelusivethe
New
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15F o c u s14 F o c u s
W
&Introducing
New Looks, Same Great Products!
We are very excited about the new packaging for Immunocal
and Immunocal Platinum. We’re confident that you’ll agree
the new boxes are more appealing, impactful, and current.
They’re also more in line with the actual contents of the
boxes – the products themselves – in that the packaging
conveys a stronger message about what you’re getting. The
focus is less on the scientific aspects (the features), bringing
forth the actual benefits to your health.
The decision to re-brand the products wasn’t made to
undermine the scientific backing of our cornerstone
products, but to add an element of sophistication and
friendliness to them.
When the products were first introduced, we needed to
emphasize the science behind them. Understandably, the
success of anything new on the market depends on its
credibility. You might say that the products’ “personalities”
needed the support of their scientific and medical validation.
And now that the benefits have been experienced by
individuals all over the world, it’s time to bring Immunocal
and Immunocal Platinum to the next phase of their market
lives through a new brand identity.
It’s rather like a debutante’s coming out, as she is re-
introduced into society once she reaches a desirable age of
maturity. Although in this case it’s the actual awareness of
the products that has reached a certain level of maturity.
An exciting time indeed!
Along with the new packaging, the Canadian brand name,
HMS 90, is migrating to Immunocal. The synergy between
the Canadian and U.S. branding will reinforce the product’s
position within the market across the nation.
Rest assured that although we’ve updated the look of the
products, you’re still getting the consistency in product quality
that you’ve come to rely on. Despite the re-branding, there
are certain facts that not even a new package can change.
For example, Immunocal is recognized as the leader in
the field of natural immune-enhancing products and
was the first whey protein isolate to receive an NPN for
the maintenance of a strong immune system. This NPN
number assures consumers that the product has been
reviewed and approved by Health Canada for safety and
efficacy.
In the U.S., Immunocal is listed in the Physician’s Desk
Reference as well as the Pharmacist’s Red Book – two
respected and comprehensive resources for anyone in the
field of medicine.
Another little known fact about Immunocal and
Immunocal Platinum is that they are both free of gluten,
cornstarch, wheat, soy and preservatives and always have
been; making old news into good news.
With the re-branding of Immunocal and
Immunocal Platinum, we welcome you to get re-acquainted
with the products’ features and benefits.
The timing couldn’t be better!
ImmUNOcAL®
i m m u n o c a l
PLATINUm
i m m u n o c a l
PLATINUmFeatures• Formulated by Dr. Wulf Dröge, a world renowned
research scientist with the aim to slow the age-related functional decline and improve the quality of life in old age
• GRaS (generally recognized as safe)
• Free of: • Gluten • Corn • Starch • Wheat • Soy
• no added preservatives
Benefits• natural support in optimizing pH balance
• Reduction of calcium loss
• Helps to naturally lower inflammation
• maintenance of proper muscle strength and function
• Supports a healthy immune system
• increases energy levels, strength and endurance
• Helps in sugar metabolism
Features• The only dietary supplement scientifically proven to
consistently raise glutathione levels and thereby enhance the immune system
• The first whey protein isolate to receive an nPn for the maintenance of a strong immune system
• listed in the u.S. Physician’s Desk Reference and the Pharmacist’s Red Book
• listed in canada in the compendium of Pharmaceuticals and Specialties in the 2009 edition
• GRaS (generally recognized as safe)
• lot tested & certified free of any prohibitive substances – tested by consumerlab’s athletic Banned Substance Screening Program as per WaDa
• Free of: • Gluten • Corn • Starch • Wheat • Soy
• no added preservatives
Benefits• increases body’s ability to fight off free radicals by
optimizing its antioxidant production
• maintains immune defenses
• Helps eliminate pollutants and toxins in your body
• assists in increasing muscle mass while reducing body fat
• Enhances energy and sense of wellbeing
ImmUNOcAL®
New
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17F o c u sF o c u s16
MMany of you have asked what the difference is between
being an independent contractor and an employee of
Immunotec. The difference is important especially in terms
of tax reporting and social benefits.
In determining whether the person providing services is
an employee or an independent contractor we must look
at the degree of control and the independence in relation
to the company. By definition, an employee is someone
who is under the control and supervision of an employer.
Does the employer control the hours worked, the work
to be done and how the work is to be done? Additionally,
are the business aspects of the person’s “job” controlled
by the employer such as how the person is paid, whether
expenses are reimbursed, who provides the tools and/or
supplies with which to execute the work? Thirdly, are there
employee type benefits such as pension plan, insurance,
and vacation pay?
If the answer to all of these is clearly “no” then one can
safely say that he or she is an independent contractor. He
or she is then responsible for reporting his or her income
to the taxation authorities and for procuring the types of
social benefits that an employer would otherwise have.
If you are residing in the U.S., Immunotec will issue to
you a 1099 form to show the revenue you earned (not
employment income). Similarly, if you are a Canadian
resident, Immunotec will issue a T4-A and for a Quebec
resident, a Relevé 1.
Although you are not employed by a company, you are
representing the company’s products. The company has a
Business Guide with which you, as independent Distributors,
undertake to comply. As well, given that the company is a
member of the Direct Selling Association (DSA) in both
Canada and in the U.S., all of our independent Distributors
must also comply with the DSA Code of Ethics. In our next
issue of Focus, we will talk about the DSA Code of Ethics.
Independent Distributor: who am I?Welcome to the first article of Case In Point. And for those new to Immunotec, welcome to our
company. As an Immunotec Distributor, you enjoy the status of an independent contractor.
Case Pointin
THE POWER OFOnly YOU can get your NEW DISTRIBUTORS off to a great start with3
To qualify, your new Distributors must sponsor 3 new Distributors of their own within their first 30 days of business with Immunotec.*
Cut off time is midnight, one calendar month less a day from your new Distributor’s sign-up date.
For example, if your new recruit signs up on the 22nd of any given month, they have until the 21st of the following month to qualify with 3 new Distributors of their own.
Sponsors!
WORK WITH YOUR NEW DISTRIBUTORS AND UNLOCK THE EARNING POTENTIAL OF THE POWER OF 3When you help new Distributors sponsor 3 new recruits within the first 30 days of signing up, you earn matching Power of 3 Bonus Money. It pays to work with your team!
YOUR NEW DISTRIBUTORS EARN:- 5 points when they sponsor a new Investor Distributor with 720 PV and a 400 PV minimum Autoship.- 20 points when they sponsor a new Venture Distributor with 2,160 PV and a 400 PV minimum Autoship.Points are then converted into DOLLARS at a rate of $3 per point.
It’s the dawning of a new era where you can grow your business, grow your income... and the potential is unlimited!
Your New Distributor45 points X $135
Your New Distributor’s new recruit #2Venture = 20 points
within first 30 days of signing up with Immunotec
Your New Distributor’s new recruit #1Venture = 20 points
within first 30 days of signing up with Immunotec
Your New Distributor’s new recruit #3Investor = 5 points
within first 30 days of signing up with Immunotec
In helping your NEW Distributor get 3 new recruits within their first 30 days with Immunotec, you earn MATCHING Power of 3 Money!
YOUEarn matching Power of 3 Bonus money!
*Detailed tracking is available on your back office.
F o c u s18
AHot
Dist
ribu
tors
F o c u s20
Believe in
Everything Falls into Place&
Andrew Brash is a junior high teacher living in Calgary,
Alberta. But he’s no ordinary Canadian. He has a passion
that takes him to great heights. In fact, you can say that his
passion is great heights. He’s a mountain climber.
The year was 2006. It seemed the whole world was on
Andrew Brash. He was at more than 90% of his way to
the top of Mount Everest – his second attempt – when he
came across Lincoln Hall, a man who had been taken for
dead by other climbers. Not only did Andrew abandon his
mission to get to the top, he risked his own life to save that
of another; a true heroic act.
were right on the money regarding Andrew’s need for
Immunocal and he agreed to try the product.
“At high altitudes for such long periods of time, your
metabolism increases,” Andrew explains, “and because of the
low oxygen, your heart rate is just so much higher all the time.
You’re basically chewing up energy just to breathe. Even flipping
over in your sleeping bag at night can leave you breathless.”
It wasn’t until after another climbing expedition that
Andrew became fully aware of the benefits of Immunocal
to his health and overall wellbeing.
As he watched from his living room, Dean was so affected
by this news story that he did something few of us have
the courage to do: he reached for the phone and called
Andrew Brash.
“I was moved,” said Dean. “I couldn’t help but think how
special of a person he was. This was beyond being a ‘good
Samaritan’. I wanted him to succeed in his 3rd attempt and
to accomplish it safely. I knew our Immunocal product
would help him do that. That’s when I decided that I had to
contact him to make him aware of Immunocal.”
Not surprised, Dean found Andrew to be very open, warm,
and receptive to the information. As well, his instincts
When comparing his expeditions, before discovering
Immunocal and after, Andrew said that he did notice a
difference. For one thing, he lost less weight while taking
the product. His usual weight-loss during an expedition is
around 30 lbs. Yet while on the product, he only lost 20 lbs.
during his mountain-climbing expedition.
“This product helped me,” Andrew confirms. “I felt very
good, even better than I’ve felt on other trips.”
Dean’s belief in Immunocal did two things: it created
an opportunity to share the product and it gave him the
courage to act!
“I wanted him to succeed in his 3rd attempt
and to accomplish it safely. I knew our
Immunocal product would help him do that.
That’s when I decided that I had to contact him
to make him aware of Immunocal.”
Every once in a while, we hear, read, or witness something that really touches us. Sometimes
these events even propel us to take action. This is exactly what happened to Dean Hagopian,
Gold Distributor, upon watching the news story about Andrew Brash.
Your Products
Dean Hagopian, Gold Distributor
21F o c u s20
&
A
Hand-off 2 “Immunotec, Your Key to Living Well” CD/DVDs everyday to prospects to have 10 “in play”. Once a “yes” or “no” has been given, the CD/DVD is no longer considered “in play” therefore, it’s time to replace it by giving a CD/DVD to another prospect, thus keeping “10 in Play”! Within one month you will have 60 CD/DVDs out there working simultaneously to build your organization!
Think of the tool as an effective business card, and you need more than one CD/DVD. Sign up for your CD/DVD autoship to eliminate the possibility of forgetting to reorder and having to put your business on hold. Teach your team to do the same! Just imagine, in 30 days you could have almost 300 CD/DVDs “in play” for YOU!
2/DAY x 30 DAYS = 60 CD/DVDs X 5 Distributors = 300 CD/DVDs “in play”!
New
s & In
fo
At Immunotec we are committed to supporting you in
your endeavors in that we are constantly perfecting our
methods, approaches and tools so that the pathway to your
success is facilitated.
Our new CD/DVD dual disc entitled “Immunotec: Your
Key to Living Well” is a great tool because it enables you to
get crucial, accurate and inspiring information about your
business into the hands of people who can benefit from
your products and opportunity.
This new CD/DVD allows you to share the Immunotec
opportunity via a comprehensive and non-obtrusive
medium that speaks in persuasive and inspiring language.
Many Distributors have discovered that the CD/DVD
format is the most versatile as it appeals to the greatest
number of people. One of its advantages is that
the listener/viewer can listen to it during their own time,
including during their commutes.
It includes an introduction to:
- Immunotec, the company and corporate leadership
- our health-promoting products
- the opportunity
- the researchers
- the top leaders
Let this business building tool be the expert. Your job is to
focus on creating action!
ApproachThis step can be done either in person or over the phone.
It is your initial contact with your prospect and the goal is
to generate interest so that they want to take a look at the
CD/DVD.
TailorThis important step requires that you make the business
opportunity relevant to the individual. In turn, this will
motivate them to look at the tool. Depending on the
prospect and on their personal priorities, you could talk
to them about how your business has enabled you to
spend more time with family, how it helped you leave a job
you didn’t enjoy, or how it has created an extra stream of
income.
Hand-offSuccessful Distributors have found that establishing a sense
of urgency during the hand-off step is crucial. No one
wants to feel that an opportunity is passing them by. To
create this sense of urgency, let them know that you will be
calling them soon – within 48 hours is ideal.
Follow throughAs in the approach (step 1), the follow through can be done
either in person or over the phone. We suggest a short and
simple conversation where you ask for their feedback on
the CD/DVD.
To succeed in network marketing you need one
simple key: a proven prospecting and recruiting
system. Here is a 4-step process that creates a
strategic system for network marketing success:
Here’s another tip
At this point you can suggest meeting them with one of
your “business partners” to answer any questions they may
have. Telling them that you’re new to the business and that
you don’t yet have all the answers does two things:
1. It builds your credibility through your honesty.
2. It assures them that they won’t have to become an
overnight expert in the business to get started.
step 1
step 2
step 3
step 4
PowerToolA
for BuildingYourBusiness
Create Momentum with
2 a Day 10 in Play
F o c u s22 F o c u s 23
Reco
gniti
on
Gilbert BouletSilver
June promotions
Laura McCallumGold
Distributor Name Title
Joe GArry GoldMiCHele HAMouM-HeGArAT GoldDAniel MAlFArA GoldlAurA MCCAlluM GoldFrAnCine MiMeAulT GoldniCole AuDeTTe SilverolGA AveTiSovA SilvereDouArD BerTrAnD SilverJACqueS BlAquiÈre Silverollie BloDGeTT SilverGilBerT BouleT SilverJoSeTTe CHArleS SilverCAT & TeASDAle STeve D’AMourS SilvereSTHer Deoleo SilverDonAlD elWell Silver
Distributor Name Title
roSe eMBrey Silverlyne GAuTHier SilverMArilou GAuTHier-rioux SilverliSA GileS SilveririnA KouTAiTSevA SilverelySe lAFlAMMe SilverDiAne lAlonDe SilverAnn lATHAnGue SilveryveTTe MArineAu- FuGÈre SilveriSABelle MArTin-BeAulieu SilverMAnJu MoMAn SilverMiCHelle Morin SilverMArTHA o'Connor SilverroBerT Poulin SilverKenneTH TeMPle Silver
June 06/08
Distributor Name Total Points Amount
LAURA MCCALLUM 85 $3,701.96AARon S. PetRoSino 76 $2,221.17RoBeRt PoULin 72 $1,510.54
Laura McCallum Aaron S. Petrosino
June ACtion Bonus – top three
summer KiCK oFF
summer heAt
Distributor Name Amount
Joe GArry $800lAurA MCCAlluM $600DAniel MAlFArA $400GérAlD MAyer $400nATHAniel MCCAlluM $400FrAnCine MiMeAulT $400STACey MinoGue $400norMAnD roBerT $400niCole AuDeTTe $200olGA AveTiSovA $200JACqueS BlAquiÈre $200ollie BloDGeTT $200CAT & TeASDAle STeve D’AMourS $200roSe-AnDrée CATon $200JoSeTTe CHArleS $200MArie-PAule CorriveAu $200DonAlD elWell $200
Distributor Name Amount
roSe eMBrey $200MArilou GAuTHier-rioux $200GilBerT BouleT $200liSA GileS $200Alex HolCoMB $200louiS-rené JoBin $200irinA KouTAiTSevA $200DiAne lAlonDe $200iSABelle MArTin-BeAulieu $200MAnJu MoMAn $200MiCHelle Morin $200MArTHA o’Connor $200roBerT Poulin $200SoniA ProvoST $200AureliuS rAnSoM $200KenneTH TeMPle $200
Distributor Name Amount
KIM ABRON $1,200DENIS GIASSON $1,200BRITTANY GILES $1,200MELANIE HOULIHAN $1,200CARL WALPER $1,200ALAIN BOTBOL $800ROBYN COOK $800JOHN DOUSE $800GEORGE KINTANAR $800NANCY LOPEZ $800TRISH MARGERUM $800VICTOR D MARIANO $800JOSÉE MICHAUD $800FOSTER OWUSU $800LISE PARADIS $800ALEXANDRA WAISMAN $800ANNA DROZD $600LAVONNE MARTIN $600COLLEEN ADIE $400JAMES HUMPHREYS $400THOMAS WADE BASS $400BARBARA D BECKER $400ERIKA BLACK $400ROBERT BOGLEY $400GERMAINE BOLDUC $400GASTON BOUCHARD $400CHANTAL BOURGET $400HELEN E BULL $400PHILLIP CABAN $400
Distributor Name Amount
GISÈLE CARON $400YVES CARRIER $400ROSE-ANDRÉE CATON $400CAROLINE CHAREST $400MÉLANIE CHARRON $400RICHARD CHEEVER $400DR. EDWARD CORLEY $400TESS CORLEY $400DUANE CRUICKSHANK $400JEAN-GUY DANIS $400GWEN DAVIDSON $400NICOLE DUBOIS $400MARIE DUFF $400CRISTINA M FALCONE $400SUSAN FEIL $400PIERRE FILION $400CHANTAL FOURNIER $400SERGE GAGNÉ $400DANIEL GENIER $400MARTINE GUÉRETTE $400FRANCE GUILLEMETTE $400NORMA HALL $400KELLY HOWARD $400BETH JADEZUK $400DR. BLANCA ELISA JOYA $400MARY ANN KESELOFF $400MICHEL LALIBERTÉ $400MARCO LALLEMAND $400LOUISE LECLAIRE BEAULIEU $400
Laura McCallum Nathaniel McCallum
president’s CirCle QuAliFiers
Felix Ekweghariri Lisette Jacques Louis-René Jobin Mai Nguyen John Solleder Jim Spencer
KiM ABronvoloDyMyr BArBAGuylAine CAronvivien CHAnTAnoPMélAnie CHArronMArie-PAule CorriveAuKAren CulHnoronAlyn DAllAS
SylvAin DionJorGe DoMinGueZAnnA DroZDFelix eKWeGHAririroBerTA FryroBerT GAGnonDAniel GenierMArTine GuéreTTe
liSeTTe JACqueSqi JiAnGlouiS-rené JoBinDr. MeTro KuruliAKJAneT liAnGGérAlD MAyernATHAniel MCCAlluMDiAne Miller
STACey MinoGueTAMMy neWTonMAi nGuyenliSe PArADiSMArySe PerreAulTAAron S. PeTroSinoPierre PleAuMoiSeS Ariel riverA
norMAnD roBerTJeAn-Pierre SAvArDJoHn SolleDerJiM SPenCerJeAn-FrAnçoiS viAuxiAo FAnG WAnG
Kim Abron Gilbert Boulet Lavonne Martin Foster Owusu Carl WalperStacey Minogue
Marie-Paule Corriveau
F o c u s 25F o c u s24
Reco
gniti
on
July promotions
Foster OwusuExecutive Diamond
Susan FeilGold
Mélanie CharronDiamond
Distributor Name TitleFoSteR oWUSU exec. DiamondMÉLAnie CHARRon DiamondMyKHAylo BArBA GoldGeorGe BlACK GoldDenySe CArriÈre GoldroSe-AnDrée CATon GoldDr. eDWArD Corley GoldDuAne CruiCKSHAnK GoldAlAn C DAvey GoldreBeCCA n DAvey GoldSuSAn Feil GoldDeniS GiASSon GoldBeTH JADeZuK GoldSTePHen J. loCKWooD GoldeBony TAylor GoldCAMille WADDell GoldTHoMAS r. ABron Silvereileen AnDerSon SilverColleen ADie SilveryAW AWuAH SilverAxioM reMeDieS SilverTHoMAS WADe BASS SilverMArSHAll BATT SilverBArBArA D BeCKer SilvereriKA BlACK SilverDAnielle BlAin SilverroBerT BoGley SilverGerMAine BolDuC SilverAlAin BoTBol SilverGASTon BouCHArD SilverCHAnTAl BourGeT SilverHelen e Bull SilverPHilliP CABAn SilverGiSÈle CAron SilveryveS CArrier SilverPAul MAx CATon SilverCAroline CHAreST SilverriCHArD CHeever SilverroByn CooK SilverTeSS Corley SilverKATHryn DAly SilverJeAn-Guy DAniS SilverGWen DAviDSon SilverTAMArA De MonTe SilverJoHn DouSe SilverniCole DuBoiS SilverMArie DuFF SilverBArrinGTon G elliS SilverCriSTinA M FAlCone SilverPierre Filion SilverCHAnTAl Fournier SilverSerGe GAGné Silver
Distributor Name Title
BriTTAny GileS SilverGArreTT Green SilverDennine GuenTHer SilverFrAnCe GuilleMeTTe SilvernorMA HAll Silverv. luCille HenDerSon SilverMelAnie HouliHAn SilverAlDene JoneS SilverDr. BlAnCA eliSA JoyA SilverMAry Ann KeSeloFF SilverGeorGe KinTAnAr SilverinnA KruCHeK SilverMiCHel lAliBerTé SilverMArCo lAlleMAnD SilverlouiSe leClAire BeAulieu SilverFrAnCine léveSque SilverJeSuS M. loPeZ SilvernAnCy loPeZ SilverJoSePH MACHAJ SilverGeorGeS MAMeloneT SilverTriSH MArGeruM SilverviCTor D MAriAno SilverJoSée MiCHAuD SilverroGer noËl MiCHAuD SilveryveTTe MiCHAuD SilverJoSePH MorAleS SilverSoFiyA nASyrovA SilverroBerT nieDerBerG SilverMiCHAel nyiKeS SilverSilviA ivAnovA ouZounovA SilverCHArleS PélADeAu SilverSylvie PelCHAT SilverSylvie PoMMinville SilverlouiSe M PoWerS SilveryolAnDA ProCTor SilverréAl ProvoST SilverDenySe roy SilverMAriA SAlAZAr SilverZHAnnA SHuSTerMAn SilverAlexAnDer SKoriKov SilverGeorGinA SMiTH SilverliSA Jo SToKKe SilvereriC TAylor SilverDiAne TeMPle SilverSHAron l TieSSen SilverBenJAMin TiSCHinA SilverlouiSe TruDel SilverJoAnne verreT SilverTHi nGuyeT vo SilverAlexAnDrA WAiSMAn SilverAnnie G WASHinGTon SilverAPPiAH yeBoAH Silver
Distributor Name Amount
FRANCINE LÉVESQUE $400JESUS M. LOPEZ $400GEORGES MAMELONET $400ROGER NOËL MICHAUD $400DIANE MILLER $400JOSEPH MORALES $400MICHELLE MORIN $400SOFIYA NASYROVA $400ROBERT NIEDERBERG $400CHARLES PÉLADEAU $400SYLVIE PELCHAT $400AARON S PETROSINO $400SYLVIE POMMINVILLE $400LOUISE M POWERS $400YOLANDA PROCTOR $400DENYSE ROY $400MARIA SALAZAR $400ALEXANDER SKORIKOV $400VICKI L SPEIGLE $400LISA JO STOKKE $400ERIC TAYLOR $400DIANE TEMPLE $400SHARON L TIESSEN $400LOUISE TRUDEL $400THI NGUYET VO $400ANNE WADDELL $400CANDICE ADAMS $200SANDRA ALLAIRE $200NICOLE AUDETTE $200DENIS BABIN $200LINDA BAIN $200VOLODYMYR BARBA $200JOAN BEAUBIEN $200LAURENT BÉGIN $200CHRISTINE BERTHIAUME $200ALMA L BLACK $200
Distributor Name Amount
GUYLAINE CARON $200DEAN CHARLWOOD $200RONALYN DALLAS $200TEODOLINDA DAROSA $200SYLVAIN DION $200JORGE DOMINGUEZ $200VICTORINA N DOMINGUEZ $200NATHALIE DUBÉ $200GIRARDA FÉLIX $200ROBERTA FRY $200ROBIN HUSBAND $200ADDY IMBAULT $200HYACINTH JENNINGS $200MARC JOHNSON $200ELISABETH KIRALY $200DR. METRO KURIULIAK $200LUCETTE LAFERRIÈRE $200VALÉRIE-ISABELLE LALIBERTÉ $200MONIQUE LEBEL $200GÉRALD MAYER $200LAURA MCCALLUM $200FRANÇOIS MELANÇON $200STACEY MINOGUE $200SHALENDAR MOMAN $200ROY MORRIS $200MARYSE PERREAULT $200RÉNALD PLAMONDON $200ROBERT POULIN $200DONNA RAUB $200RON RAYMER $200NORMAND ROBERT $200KAREN ROSS $200TATIANA SAFANIEVA $200YULIA STRACHKOVA $200FRANCISCO TISCHINA $200JEAN-FRANÇOIS VIAU $200
summer heAt – cont’d
July 07/08July ACtion Bonus – top three
Melanie HoulihanKim Abron
Distributor Name Total Points Amount
KiM ABRon 277 $4,099.68DeniS GiASSon 260 $2,459.81MeLAnie HoULiHAn 200 $1,639.87
F o c u s26 F o c u s 27
Your Own!
Presidential SpecialEarn your qualifying points (180 or 240) before October 31st and stay in a beautiful Presidential Suite! If you’re going to go, you may as well do it in style! The Moon Palace Presidential Suites offer top of the line luxury and comfort.
Upgrade to 5 nights / 6 daysStay an extra night for a total of 5 nights—You’ll be glad you did!
Promote to Gold before January 31, 2009 and you’ll get to spend an extra night AND enjoy a special by-invitation-only lunch fit for a king at the Garrafon Natural Reef Park. This eco park offers everything from water activities to on-land adventures. It even has a designated area for relaxing where you can claim a hammock and just enjoy the colors, scents, sounds and flavors of this charming Caribbean paradise.
Already Gold? Then your goal is to get paid as Gold for the months of September 2008 through January 2009 (inclusively).
Upgrade to 7 nights / 8 daysFor those of you who just know you won’t want to leave—you can stay an extra THREE nights!
Promote to Diamond or Executive Diamond before January 31, 2009 and you’ll get to spend an extra THREE nights for a total of 7 nights at the Moon Palace. In addition you’ll earn the distinct pleasure of swimming with dolphins! You will discover for yourself the joy, grace and serenity of these creatures and experience their true natures. With their ability to uplift the spirit, it’s no wonder dolphins have a universal appeal!
Already Diamond or Executive Diamond? Then your goal is to get paid as Diamond or Executive Diamond for the months of September 2008 through January 2009 (inclusively).
Earn a 4 night/5 day luxurious stay at the Moon Palace in beautiful Mayan Riviera, Mexico*.
What to ExpectWe look forward to any opportunity that gives us a chance to spend time with you and this wonderful trip is no exception!
The following planned festivities** - all done to perfection in Immunotec style! - are a promise that when you Reach for the Moon, magic really does happen:
• Welcome Reception • Awards Ceremony • Sea-Side Beach Party • Business Session where you’ll learn about great new tools,
programs and wonderful incentives
** Complete details will be provided as we get closer to the event.
Moon Palace Golf and Spa ResortArrival: Saturday, April 25, 2009 Departure: Saturday, May 2, 2009
* Log onto the Immunotec Distributor Business Center under Reach for the Moon for official trip rules and regulations.
www.immunotec.com
MoonReach
for theMayan Riviera, Mexico
We won’t monopolize ALL of your time. The resort offers a variety of fun things to do and you’ll have plenty of time to indulge on your own!
Qualification Period: September 1, 2008 through January 31, 2009
What you need to achieve Trip for 1: 180 points Trip for 2: 240 points
Double your pointsAll points earned for sponsoring new Investors and new Ventures between September 1 and September 12 are doubled!
* Must be personally sponsored.
Sponsor a new Investor with an autoship of 400 PV
5 points
Sponsor a new Venture with an autoship of 400 PV
20 points
Promote to Silver 10 points
When you promote to Silver with 3 personally sponsored recruits
additional20 points
When a member of your Team* promotes to Silver
10 points
When a member of your Team* promotes to Silver with 3 personally sponsored recruits
additional20 points
AAll the care, attention to detail, and involvement remind
us of preparing a good-old-fashioned, home-cooked meal.
With Thanksgiving around the corner, we can even go so
far as to compare it to preparing the big bird for all of your
friends and family; similar in planning, participation and
anticipation. The fuss, the worry, then the thankfulness –
for our health, yes – but also that nothing got burned in
the process!
The moment of thanks happens when you look around
the table and see all the satisfied faces once the work is
complete. And that’s where we’re at right now because we’re
confident that you’ll be leaving the table – or in this case
your computers – satisfied with the progressive changes
we’ve made to the Immunotec site – to YOUR site.
The first thing you’ll notice is that not only is the site easier
to read and most importantly, easier to navigate, we’ve
also brought the information to the front page. It takes
everything you tell the members of your organization
and potential Distributors and backs it up with a visual
presentation that is clear, comprehensive and user-
friendly.
As our industry is a product-driven business opportunity,
we’ve organized the main flash module so that it alternates
between the business, products, and with a personal touch,
My Story segment.
As well, we’ve added various videos that feature business
and product testimonials, medical and scientific validation
through mini lectures from our team of doctors and health
experts, and product instructional videos. With this, our
website has become a credible and interactive resource all
on its own. It reinforces the information that you convey,
making your life that much easier.
In truth, our products and business opportunity sell
themselves through proven results and case histories. You
are the spokesperson and the site is now a better tool for
you to utilize. Specifically with the addition of a new and
important segment that will help you in your endeavors...
a call to action section.
This section invites your prospective Distributors to learn
more about the business opportunity. In essence, this is
the final incentive because if they are already on the site,
it means that through your sincere enthusiasm, you have
done your job well and incited the necessary interest.
Now that the re-creation is done, the table is set for you.
Unlike a Thanksgiving dinner, there’s no mess for you to
clean up - just a wonderful tool to go out into the world
with to facilitate the pathway to your success.
And your success is something we’re thankful for indeed!
Well we did it. We undertook the huge (as in HUGE!!!) task of looking at the website, analyzing its
pros and cons, and re-creating it. Sounds like an easy three step process but it was actually a lot of
work – and still is as it will always be a work in progress in our fast paced industry.
WebsiteAYou'll Be Proud to Call
F o c u s28
Should you choose to accept this mission and we reach our objective with 1000 new North American recruits between September 14 and 30th, we will celebrate the achievement by doubling the bonus money to $50 per new qualified recruit.
For EVERY new recruit** that you sponsor between September 14 - 30, you earn $25!†
Recruit more Distributors and COUNT your money!
Short term benefits = more $$$
Long term benefits = watch your organization grow
Finish the month with a BANG!
QUALIFICATION PERIOD: September 14 to September 30, 2008*
1000
* Qualification period: September 14 to September 30, 2008, midnight, EST.** To qualify new recruits must be at Investor level or higher and on the Autoship program.† To qualify you must have an active Autoship of 400 PV.
As always, we stand behind you in your endeavors with great sales and marketing tools:• New recruiting CD/DVD
Immunotec: Your Key to Living Well
• 3 new brochures to assist you in explaining:•���Health�and�Wealth� with�Immunotec
•��The�Science� of�Glutathione
•��Optimizing�Your� Immune�System
• A revised and more user-friendly website
REcRUITS