READY FOR THE INTERNET OF EVERYTHING?

@mrgarethjamesCCO TMW London

ANY SUFFICIENTLY ADVANCED TECHNOLOGY IS INDISTINGUISHABLE FROM MAGIC, ARTHUR C CLARKE

DOROTHY’S SHOESMagical thing #1

THE WEASLEY FAMILY CLOCKMagical thing #2

DICK TRACY’S WATCHMagical thing #3

THAT SWORDMagical thing #4

WHY AN IoT?

6 WAYS WE USE THE IoT TO ADD VALUE

KNOWLEDGE

CONNECTIVITY

PROTECTION

WELLBEING

MOBILITY

SELF EXPRESSION

1. KNOW EVERYTHING

+

2. EFFORTLESS CONNECTIONS

3. PROTECTION

4. WELLBEING

5. EFFORTLESS MOBILITY

6. SELF EXPRESSION

THE INTERNET EVERYWHEREGetting the IoT right

PLAY NICE WITH PRIVACYGetting the IoT right

“I urge you - make the web that we want”

Tim Berners-Lee, SXSW 2014

“The ability to surveil everyone on the planet is almost there and, arguably, will be there in the next couple of years”Julian Assange, SXSW 2014

Radical Visibility:changed the way we expose ourselves to each other

Radical Imbalance: We give in the hope of getting something, but we don’t get or give what we were thinking

Radical Power Shift:Very few know a lot about many people, without the few knowing

THIS TIME, WE MUST LEARN FROM PREVIOUS MISTAKES

Getting the IoT right

BE CAREFUL OF GIMMICKS

Getting the IoT right

PLEASE DON’T ADD TO THE DIGITAL\PHYSICAL LANDFILL

Getting the IoT right

BE USEFUL: BE TARGETED, BE PERSONAL.

Getting the IoT right

YOUR BRAND + THE IoT

MARKETING TO

MARKETING WITH

MARKETING FOR

Broadcast \ Linear

Social \ Participatory

Things \ Utility

CAN YOU CREDIBLY CREATE A PRODUCT?

CAN YOU CREDIBLY CREATE A SERVICE OR TOOL?

WHAT IoT PLATFORMS BEST FIT WITH YOUR BRAND & AUDIENCE?

WHAT DATA AND INSIGHT CAN YOU LEVERAGE?

Thanks

@mrgarethjamesCCO TMW London