New Year.New Strategy.

New Level of Success.Real Estate and Digital Media

Why Social Media?

Who is Nate Nichols?Designer – Art School

● Website DesignSocial Media Marketer

● Keys to the Estate● Stephanie Churchill

● Hyundai VelosterPresident of Digital Strategy

● Teal Orbit

Topics of Discussion1. Websites

○ User Experience○ Design

2. Search Engine Optimization○ What is SEO?○ SEO Tips & Tricks○ Content Marketing – Blog

3. Social Media○ Facebook○ Twitter○ LinkedIN

1. Good vs Bad Practices2. Content3. Crm tools4. Using images

Your WebsiteUnderstanding the value of Website design

and Functionality

Importance of a Website1. Brand recognition

○ Cohesive brand identity – Universal brand aesthetic○ Establishing credibility – Bios and Profiles, etc.

2. 24/7 Open houses○ Images○ Video

3. Accessibility○ Seller sourcing – Buyers can source Sellers in

seconds.

Website – Tips & Tricks1. Design Aesthetics

○ Understanding Pixels■ Low Res vs High Res

○ Understanding DPIs and Resolution■ Photos MUST with a camera outputting: 300 dpi

and UP for best quality.Note: Images resolution must be lowered prior to being uploaded to the internet for highest load time.

Website – Tips & Tricks2. Design Functionalities

○ What do Buyers want to see on a website?○ How do they browse for Homes on the internet

today?

Search Engine Optimization

Defining SEO, it’s importance in Real Estate and site optimization

What is SEO?1. Keyword

optimization○ Maximize your site

with keywords searched by Buyers

2. Site Architecture○ Understand your site’

s keyword hierarchy and layout

○ Optimizing accordingly.

Keyword OptimizationWhat are Buyers Searching?

○ Real estate Company○ Agent’s name ○ Price - $250,000, luxury, etc.○ Location – Northern Liberties, Philadelphia

■ Consider shortcut words: Philly, NoLibs■ Zip codes

○ Number of Bedrooms○ Style of Home

■ E.g. Condo, Ranch, Townhouse, etc.

Site ArchitectureOptimizing your website’s Architecture

Social MediaUnderstanding the various channels, tools &

best practices

Social Media - Channels1. LinkedIN2. Facebook3. Twitter

Social Media - Tools1. CRM - Customer Relationship management

○ Hootsuite2. Google Analytics

○ KPIs - Key Performance indicators3. Google Drive

○ Cloud data entry

Social Media - Tips & Tricks1. LinkedIN

○ Becoming the expert■ Groups■ Content Marketing

2. Facebook○ Becoming the expert

■ Images■ Groups■ Content Marketing

3. Twitter○ Images○ Content marketing

So, What Now...?

www.TealOrbit.com

www.CreateaWebsiteHQ.com

Teal Orbitwww.TealOrbit.com

Create A Website HQwww.createawebsitehq.com

Contact Info(e) Nate.Nichols@tealorbit.com

(c) 203.807.4077@thenichols

Teal Orbit