Post on 18-Feb-2017
transcript
WHY ME?
WHY IS VIDEO STREAMING IMPORTANT?
Then
Now
WHY IS YOUTUBE IMPORTANT?
YOUTUBE = WILD WEST/GOLD RUSH?
http://www.tubefilter.com/2013/07/12/online-video-wild-west-gold-rush/
YOUTUBE IS DIFFERENT COMPARED TO OTHER STREAMING PLATFORMS
No Minimum Per Stream Rate Services Minimum Per Stream Rate Services
YOUTUBE IS DIFFERENT COMPARED TO OTHER SOCIAL MEDIA PLATFORMS
Monetized Platform Unmonetized Platforms
*
* Facebook is currently in beta for ad-funded video in the US http://www.digitaltrends.com/business/facebook-to-follow-youtube-and-start-sharing-ad-revenue-with-video-creators/
YOUTUBE IS DIFFERENT COMPARED TO OTHER SOCIAL MEDIA PLATFORMS
Search Engine Social Media Platform
#1#2#1 #2
Source: http://www.pewresearch.org/fact-tank/2015/02/12/5-facts-about-online-video-for-youtubes-10th-birthday/
YOUTUBE PRESS• Tubefilter.com• VideoInk.com• blog.zefr.com• youtubecreator.blogspot.co.uk• AdWeek• Reelseo.com
TOP 11 COUNTRIES IN YOUTUBE VIEWERSHIP
Source: http://newmediarockstars.com/2013/03/the-top-10-countries-in-youtube-viewership-outside-the-usa-infographic/
WHAT DOES THIS REMIND YOU OF?
Source: http://www.youtube.com/yt/press/en-GB/statistics.html
OVER 400 HOURS OF VIDEO UPLOADED PER MINUTE
YOUTUBE VERTICALS & CATEGORIES Gaming
MusicEntertainmentHowto & StylePeople & BlogsComedyFilm & AnimationSportsEducationScience & TechnologyNews & PoliticsAutos & VehiclesShowsTravel & EventsPets & AnimalsNonprofits & ActivismMoviesTrailers
MusicSportEntertainmentNewsChildren’sEducation
Source: http://www.musicbusinessworldwide.com/youtube-and-google-play-have-paid-out-3bn-to-record-industry/
YOUTUBE IS FUNDED BY ADVERTISING
YOUTUBE AD FORMATS
Text/OverlayOverlay +
BannerPromoted
VideoIn-Stream /True View
$$$$$$$$$$
3 OPTIONS TO MAKE MONEY ON YOUTUBE
1. Opt into the YouTube Partner Program (Premium)
2. Sign up with a Multi-Channel Network (Premium and UGC)
3. Allow your label or distributor to collect your YouTube royalties (Premium and UGC)
3 OPTIONS TO MAKE MONEY ON YOUTUBE
1. Opt into the YouTube Partner Program (Premium Only)
2. Sign up with a Multi-Channel Network (Premium and UGC)
3. Allow your label or distributor to collect your YouTube royalties (Premium and UGC)
WHAT IS A MULTI-CHANNEL NETWORK (MCN)?
YouTube
MCNChannel
Channel
MCNChannel
Channel
MULTI-CHANNEL NETWORK(S)U.S. Based MCNs
Full list of YouTube Certified MCNs: https://support.google.com/youtube/answer/2952738?hl
Thunderboom
London Based MCNs
3 OPTIONS TO MAKE MONEY ON YOUTUBE
1. Opt into the YouTube Partner Program
2. Sign up with a Multi-Channel Network (Premium and UGC)
3. Allow your label or distributor to collect your YouTube royalties (Premium and UGC)
LABELS AND DISTRIBUTORSDistributor Music MCNs
OFFICIAL VS USER GENERATED CONTENT (UGC)
https://www.youtube.com/watch?v=K2cYWfq--Nw
https://www.youtube.com/watch?v=gAjR4_CbPpQ
OPTIMIZE TAGS FOR YOUTUBE SEO
• Video was having trouble ranking in ‘adele hello’ keyword search results
• We copied the keywords from the official video of Adele’s ‘Hello’
• Ranked #2 under the official video in search results for 1 day
FINDING THE ‘RIGHT’ SONG:COVER VS ORIGINAL
COLLABORATIONS
INFLUENCER MARKETING
• Song went to #1 on UK iTunes charts
• #28 in the UK Official Top 100 singles charts
• 100% of sales came from the buy link in the description of the video
CONTENT QUALITY
HOW NOT TO GET MORE VIEWS: BUYING VIEWS
WHAT IMPACT WILL YOUTUBE RED HAVE?
Rebecca LammersCEO, Laika Networkrebecca.lammers@laikanetwork.comhttp://www.laikanetwork.com@LaikaNetwork / @OhioanInHackney
How to sign-up:• 30 minute free YouTube consultation• 3 month trial