Post on 01-Nov-2014
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REBRANDING AHFA Case Study on Branding & Social Media
Nancy SasakiExecutive Director
AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
Kevin PopovicFounder, Ideahaus®
REBRANDING AHFWhere To Begin?
• Survey the community.- The Good, the Bad & the Ugly.
• What we learned.- We were not perceived how we needed to be perceived.
AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
REBRANDING AHFWhere To Begin?
• Address the issues- Access to healthcare- Advancing health & wellness for those in need- New logo- Revamped website- Utilize Social Media
• Respond & Inform- Community Forum
AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
REBRANDING AHFWhere To Begin?
• Walk the Talk
Develop the ongoing strategy; communication plan
Use all options available; social media, print & electronic
Continually think about creating content for social media
AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
REBRANDING AHFIdeahaus® Communications Plan
Ideahaus.com/Communications-Planning © 2012 Copyright Alliance Healthcare Foundation
REBRANDING AHFLogo
AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
• Everyone is represented• Together we are stronger
• Advancing health and wellness for those in need.™
REBRANDING AHFWeb Site, Blog.
AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
• Everyone is represented• Together we are stronger
• Demonstrate AHF is “Advancing health and wellness for those in need.”
REBRANDING AHFCommunity Forum.
/CommunityForum © 2012 Copyright Alliance Healthcare Foundation
• Everyone is represented• Together we are stronger
• Facilitate connections and communications• Share experiences• Best Practices
REBRANDING AHFFacebook Fan Page
Facebook.com/AllianceHealthcareFoundation © 2012 Copyright Alliance Healthcare Foundation
REBRANDING AHFLinkedIn Company Page
LinkedIn.com/company/1101226 © 2012 Copyright Alliance Healthcare Foundation
REBRANDING AHFYouTube Channel
YouTube.com/AllianceHealthcareFoundation © 2012 Copyright Alliance Healthcare Foundation
REBRANDING AHFTwitter Profile
Twitter.com/AllianceHF © 2012 Copyright Alliance Healthcare Foundation
REBRANDING AHFPinterest Profile
Pinterest.com/AllianceHF © 2012 Copyright Alliance Healthcare Foundation
• Everyone is represented• Together we are stronger
• Demonstrate AHF is “Advancing health and wellness for those in need.”
REBRANDING AHFIs it Working? Yes.
• Social Media Metrics- The analytics prove we’re reaching our target audiences- The comments we receive every day support the reporting
• Do your part.- Lead by example, contribute when you can.
• Ask for Feedback- If you ask people will tell you (sometimes more than you want to hear)
• Evaluate & Adjust- We made informed decisions going into this development- We executed a well-thought out plan- We measured our success and adjusted accordingly every month.
AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
REBRANDING AHFContact AHF
AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
5060 Shoreham Place Suite 350San Diego, CA 92122Phone: 1-877-820-9410 or (858) 678-0974Fax: (858) 202-1698