Reckitt BenckiserReckitt BenckiserGlobal Business

PresentationGlobal Business

Presentation

May 2010May 2010

OutlineOutline

• The Company

• Global Structure

• Core Categories

• Case Study

• The Company

• Global Structure

• Core Categories

• Case Study

• The Company

• Global Structure

• Core Categories

• Case Study

• The Company

• Global Structure

• Core Categories

• Case Study

Reckitt BenckiserReckitt Benckiser

Consumers are familiar with our products & brands, but know little about our company

Consumers are familiar with our products & brands, but know little about our company

Approximately 15 million of our

products are sold everyday

Approximately 15 million of our

products are sold everyday

Reckitt BenckiserReckitt Benckiser

• Listed on London Stock Exchange and are in the FTSE 100 index.

• 2009 annual report– Sales (net revenue) = £7,753 million– Operating Profit = £1,891 million

• Listed on London Stock Exchange and are in the FTSE 100 index.

• 2009 annual report– Sales (net revenue) = £7,753 million– Operating Profit = £1,891 million

• The Company

• Global Structure

• Core Categories

• Case study

• The Company

• Global Structure

• Core Categories

• Case study

Global OperationsGlobal Operations

• Approximately 21,960 employees globally (50

nationalities).

• Offices in 60 countries.

• 49 manufacturing centres in 35 countries.

• Products are sold in about 180 countries.

• Approximately 21,960 employees globally (50

nationalities).

• Offices in 60 countries.

• 49 manufacturing centres in 35 countries.

• Products are sold in about 180 countries.

Reckitt Benckiser Global Offices Reckitt Benckiser Global Offices

60 countries60 countries

Organisational Structure- Major Functions

Organisational Structure- Major Functions

• Area Management– Sales– Finance– Human Resources– Information Services

• Area Management– Sales– Finance– Human Resources– Information Services

• Supply Organisation– Procurement– Production– Logistics– Distribution

• Supply Organisation– Procurement– Production– Logistics– Distribution

• Category Development– Marketing– Research & Development– Media– Market Research

• Category Development– Marketing– Research & Development– Media– Market Research

• The Company

• Global Structure

• Core Categories

• Case Study

• The Company

• Global Structure

• Core Categories

• Case Study

Health & Personal CareHealth & Personal Care

• Clearasil (anti-acne cream)

• Veet (depilatories)

• Dettol (antiseptic)

• Steradent (denture care)

• Clearasil (anti-acne cream)

• Veet (depilatories)

• Dettol (antiseptic)

• Steradent (denture care)

Health & Personal Care Health & Personal Care

• Nurofen (OTC)

• Strepsils (OTC)

• Lemsip (OTC)

• Gaviscon (OTC)

• Suboxone (prescription drug)

• Nurofen (OTC)

• Strepsils (OTC)

• Lemsip (OTC)

• Gaviscon (OTC)

• Suboxone (prescription drug)

Fabric Care Fabric Care

• Key Brands (Vanish, Spray ‘n Wash, Calgon, Woolite, Napisan, Fabulon)

• 5 product groups (fabric treatment, garment treatment, water softener, fabric softener, laundry detergent)

• Number 1 worldwide in fabric treatment and water softener categories

• Key Brands (Vanish, Spray ‘n Wash, Calgon, Woolite, Napisan, Fabulon)

• 5 product groups (fabric treatment, garment treatment, water softener, fabric softener, laundry detergent)

• Number 1 worldwide in fabric treatment and water softener categories

Surface Care Surface Care

• Key brands (Lysol, Easy Off, Cillit Bang, Dettol, Harpic)

• 5 product groups (disinfectant cleaners, lavatory cleaners, all purpose cleaners, specialty cleaners, polishes and waxes)

• Number 1 worldwide in Surface Care with leading positions across the 5 segments

• Key brands (Lysol, Easy Off, Cillit Bang, Dettol, Harpic)

• 5 product groups (disinfectant cleaners, lavatory cleaners, all purpose cleaners, specialty cleaners, polishes and waxes)

• Number 1 worldwide in Surface Care with leading positions across the 5 segments

Home Care Home Care

• Key brands (Mortein, AirWick)• Air Care products (aerosols, gels, liquids,

electricals and candles)• Pest Control products (rodenticides,

insecticides – aerosols, baits, mats, coils, traps, sprays, vaporizers)

• Number 2 in Air Care, Shoe Care and Pest Control

• Key brands (Mortein, AirWick)• Air Care products (aerosols, gels, liquids,

electricals and candles)• Pest Control products (rodenticides,

insecticides – aerosols, baits, mats, coils, traps, sprays, vaporizers)

• Number 2 in Air Care, Shoe Care and Pest Control

DishwashingDishwashing

• Key brands (Calgonit, Finish, Electrasol)

• Products (powders, tablets, gels, liquids used in dishwashers)

• Number 1 worldwide in Automatic Dishwashing

• Key brands (Calgonit, Finish, Electrasol)

• Products (powders, tablets, gels, liquids used in dishwashers)

• Number 1 worldwide in Automatic Dishwashing

Food Food

• Key brands (French’s, Cattlemen’s)

• Our major segments are mustard, mayonnaise, BBQ sauce, hot sauces)

• These are leading brands in North America with market share more than 30% for the mustard brand.

• Key brands (French’s, Cattlemen’s)

• Our major segments are mustard, mayonnaise, BBQ sauce, hot sauces)

• These are leading brands in North America with market share more than 30% for the mustard brand.

Reckitt Benckiser Global Category R&D Laboratories

Reckitt Benckiser Global Category R&D Laboratories

Surface Care (Montvale, USA)

H&PC / Home Care (Hull, UK) Fabric Care (Mira, Italy)

Dishwash (Ludwigshafen, Germany

Pest Control (New Dehli, India)

Internet informationInternet information

Information about Reckitt Benckiser, its

operations, products, annual reports,

announcements, etc are available on the official

company web site:

Information about Reckitt Benckiser, its

operations, products, annual reports,

announcements, etc are available on the official

company web site:

www.reckittbenckiser.com

• The Company

• Global Structure

• Core Categories

• Case Study

• The Company

• Global Structure

• Core Categories

• Case Study

Project QuantumProject Quantum

Summary of the global processSummary of the global process

• Concept, Feasibility and Global Formula Development by Category R&D, Dossier and Launch

• Roll out to other countries with help of the local R&D SSG, local regulatory, local marketing and local Supply functions

• Centralised Production and Advertising

• Concept, Feasibility and Global Formula Development by Category R&D, Dossier and Launch

• Roll out to other countries with help of the local R&D SSG, local regulatory, local marketing and local Supply functions

• Centralised Production and Advertising

Outline of the ProcessOutline of the Process

1. Concept

2. Feasibility Stage

3. Development Stage

4. Launch

1. Concept

2. Feasibility Stage

3. Development Stage

4. Launch

ConceptConcept

New QUANTUM Concept strengthening Unique Clean & Shine

New QUANTUM Concept strengthening Unique Clean & Shine

New Finish Quantum Leaves Nothing Behind but the Shine

I want my dishwasher to work at its best so it can always give me great results. However, food residue can often build up in the filter of the dishwasher, holding back the performance & making my dishes lookdull.

New Finish Quantum leaves nothing behind but the shine.

That’s because Quantum has:

New Finish Quantum – Leaves Nothing Behind but the Shine!

Quantum is wrapper free- just put it straight in the dishwasher.

Available in the following sizes: £3.49 for 10, £6.79 for 20, £9.49 for 30 New Finish Quantum replaces current Finish Quantum

3

Finish-Clean FilterClogged Filter

Powder chamber for great cleaning

NEW chamber with stain seeking technology that finds food residue everywhere & breaks it down to small particles that are easily washed away leaving a cleaner filter & machine.

Power ball gel for a brilliant shine every time

Feasibility StageFeasibility Stage

• Formula feasibility

• Claims

• Cost

• Formula feasibility

• Claims

• Cost

Development StageDevelopment StageSome key development activities:

• Select manufacturing location, select and audit suppliers.

• Conduct risk assessments on the product and process.

• Stability test locally made formula

• Conduct production trial

• Claim substantiation work

• In use test

• Determine the critical specifications, write test methods, quality plans and the Technical Dossier.

Some key development activities:• Select manufacturing location, select and audit suppliers.

• Conduct risk assessments on the product and process.

• Stability test locally made formula

• Conduct production trial

• Claim substantiation work

• In use test

• Determine the critical specifications, write test methods, quality plans and the Technical Dossier.

Improved Performance on Clean & ShineImproved Performance on Clean & Shine

1. Container with 3 compartments is a completely new technology

4.

2.

3.

2. Powder Chamber high efficiency detergent for great cleaning

3. NEW Powder Chamber with enzymes

4. Powerball Shine Gel with Rinse Aid Function

LaunchLaunch

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