Post on 12-Jan-2016
transcript
Recruit and Retain Engaged Members
Elizabeth Kunesh, CCP, GRP, SPHR
2009 Total Rewards Conference & Exhibition
Member Centric Focus
Why are we here?
Never loose sight of our members!
2009 Total Rewards Conference & Exhibition
Everything relates back to member benefits
Certification programsOther programs
Reasonable fees
Committed Board of Directors
Membership Directory
Discounts for dual
membership
Networking opportunities
Member benefits
Convenient locations
Local NetworkMembers
Scholarships
2009 Total Rewards Conference & Exhibition
Membership Types & Rates
Student $15 / year
Individual $45 / year
Consultant $65 / year
Corporate $135 / year
o This is where you can grow your membership!
o Rates haven’t changed since 2002!
2009 Total Rewards Conference & Exhibition
Membership Drive
Annual event
Starbucks gift cards
2009 Total Rewards Conference & Exhibition
Outreach Efforts
Local universities with HR programs
Other SHRM chapters
o Cross Affiliation
o Offer same pricing for programs for affiliate members
oNot for certification courses
2009 Total Rewards Conference & Exhibition
Market to Compensation & Benefits
Different programs for different specialists
Increase your membership by broadening your scope
2009 Total Rewards Conference & Exhibition
Retain your members
You get once chance
MAKE IT COUNT!
2009 Total Rewards Conference & Exhibition
Survey Membership
Ask what they want & then deliver on it!
Don’t ask if you don’t want to know!
Don’t ask if you aren’t willing to take action!
2009 Total Rewards Conference & Exhibition
Certification Courses
Survey your membership Offer courses they want and need
Cross-check with other LNs in your area to avoid duplication of courses
2009 Total Rewards Conference & Exhibition
Scholarships
One professional scholarship
o Cost of one Certification course
Two student scholarshipso $500 each
o To encourage future talent in our industry
2009 Total Rewards Conference & Exhibition
Location of programs
Vary location
Vary time of day
Consider parking situation
2009 Total Rewards Conference & Exhibition
Price Programs Accordingly
CWCG tries to break even
Not necessary to make a profit
Consider “price cuts” on programs during tough economic times Not Certification courses
2009 Total Rewards Conference & Exhibition
Free Programs
September half-day program and networking event
December annual meeting & luncheon
2009 Total Rewards Conference & Exhibition
Member Giveaways
Books from WorldatWork bookstore
Carrot Culture books
Portfolios
Calculators
Totebags
Pens and pencils
2009 Total Rewards Conference & Exhibition
Advertise Programs
Quarterly newsletter
LN website
In Portland – use of HR Network
Cross-affiliations with SHRM chapters Advertise in their newsletters
2009 Total Rewards Conference & Exhibition
New this year
LN created a group and advertised it
Used to post jobs and start discussions
Members get weekly email with updates
2009 Total Rewards Conference & Exhibition
LN Board of Directors
Membership Rep
Communications Rep
Website Rep
4 Program Reps
o Certification courses
o Other programs
o Annual meeting
2009 Total Rewards Conference & Exhibition
LN Board of Directors
Commitment
LN will only be as strong as the board
Thank you at year end
2009 Total Rewards Conference & Exhibition
In Conclusion…
Never lose sight of your members wants and needs
We exist for them – not for us!