Recruit, Retain, Complete, and Serve.

Enrollment Management Updatefor the

Fall 2012 President’s Retreat

ChimeIn

There are two ways to submit anonymous questions:< Text 370 plus your answer to 1 (818) 334-2958 to ask

your questions via SMS. < http://link.mnsu.edu/enrollment

Please share any question you may have about our Enrollment Plans?

• http://link.mnsu.edu/enrollment• Text 370 plus your answer to 1-818-334-2958

Registration SnapshotComparing August 2, 2011 to August 7, 2012

2011 20120

2,000

4,000

6,000

8,000

10,000

12,000

2,330 2,135876 797

9,875 10,029

NEF

TRF

RETURN

Enrollment SnapshotComparing August 2, 2011 to August 7, 2012

2011 20120

2,000

4,000

6,000

8,000

10,000

12,000

14,000

11,720 11,627

1,361 1,334

13,081 12,961

Total Enrolled Students

UG TotalGR TotalTotal HC

2002 2003 2004 2005 2006 2007 2008 2009 2010 20110

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

13,795

14,058

14,151

14,333

14,149

14,515

14,621

14,955

15,40815,645

TotalGraduatesReturning UndergraduatesNew Transfer Students

Historical Fall Enrollment

Developing Our Enrollment Management Plan

•We aim to identify, recruit, and retain students in order to fulfill our mission and goals.

Our Five-Year Enrollment Trends

Since 2007, Minnesota State Mankato has: Grown by 7.6% in total headcount Undergraduate enrollment is up 6.6% Graduate enrollment is up 14.6% Transfer Student enrollment is up 4.1%

• http://link.mnsu.edu/enrollment• Text 370 plus your answer to 1-818-334-2958

We are changing

Since 2007, Minnesota State Mankato has seen our student and pedagogical delivery method change. Ethnic Minorities grew to be 9.6% of our

student body. International students are now 4.1% of

our student body. Caucasian student enrollment ▼ to 82.2% Online and off-campus coursework

▲14.3%

Our Region is changing: % Change in HS Graduates by

State, 2005-2015

Projected Proportion of Minority HS Graduates, 2014-2015

MnSCU Students are Changing During past 5 years, Non-Traditional student growth

has grown by 3.8%

For the FY ending in 2010:< 23.3% of MnSCU students were 21-24 years old< 21.7% of MnSCU students were 25-34 years old

Most 25-34 age students are place bound

2012-2017 Enrollment Management Goals

Goal One – Increase our four-year graduation rate by 15% by 2017

1.1 Increase First-Time Full-Time Student four-year completion rate incrementally by 3% annually. (Increase from 20% to 35%)

1.2 Increase First-Time Full-Time Transfer Student two-year completion rate incrementally by 2% annually. (Increase from 42% to 52%)

• http://link.mnsu.edu/enrollment• Text 370 plus your answer to 1-818-334-2958

2012-2017 Enrollment Management Goals

Goal Two – Increase our six-year graduation rate for all populations to 65% by 2017 (Currently 49%)

2.1 Increase completion rate incrementally by 3% annually.

2012-2017 Enrollment Management Goals

Goal Three – Increase the first- to second-year retention rate incrementally to 85% by 2017. (Currently 77%)

3.1 Increase first-year student retention incrementally by 2% annually.

2012-2017 Enrollment Management Goals

Goal Four – Increase total student enrollment through recruitment and retention to 17,000 by 2017.

4.1 Increase new undergraduate student enrollment incrementally by 1.5% each year.

4.2 Increase new graduate enrollment incrementally by 2% each year.

4.3 Increase current undergraduate student retention incrementally by 2% each year.

So, What are we doing?1. Using our Enrollment Management Model

2. Expanding our out-of-state recruiting

3. Hired a Metro-based Admissions Officer

4. Implementing Recruiting Analytics

5. Developing partnerships in the Metro area

6. Implementing early alert systems to help our students

7. Hiring a Family Program Coordinator to better support and educate families of our students

And we need to do more . . .

Our Enrollment Management Model

Recruitment Retention Service

Strategies for Admissions Marketing & Recruitment

Strategies for Retention

Assessment Plan for Measuring Success

P i l o t P r o j e c t s

Completion

Strategies for Degree and Certificate Completion

And, Why are we doing it?

Our Students Our Mission Our Strategic Plan Our Livelihood

< 100 in-state undergraduate students = $753,208 annually

• http://link.mnsu.edu/enrollment• Text 370 plus your answer to 1-818-334-2958

Questions, Observations, Fears, Ideas, and Concerns

ChimeIn Questions

https://chimein.mnsu.edu/result/view/370

• http://link.mnsu.edu/enrollment• Text 370 plus your answer to 1-818-334-2958