Post on 23-Jun-2020
transcript
29th of October 2019
Recruiting of Digital Natives for ATC
2
Digital Natives vs. Digital Immigrants
High School
Graduates Dropouts
Young
Professionals Parents
Bachelor‘s
Graduates
Generation Z Generation Y Generation X
Age: 22-26
Media: YouTube,
Instagram,
WhatsApp, Pinterest
Age: 18-22
Media: YouTube,
Instagram,
WhatsApp,
Age: 17-19
Media: YouTube,
Instagram,
WhatsApp,
Snapchat, TikTok
Age: 23-30
Media: Instagram,
WhatsApp, Pinterest
Age: 40-60
Media: TV, Radio,
print media,
Digital Natives Digital Immigrants
10.697 5016 - ATC
3
Received Applications in 2019 (16. October)
Ø 261 applications per week
Marketing Activities – Portfolio 2019
Online
5
Google AdWords
Whatchado
Ausbildung.de
Stepstone
Monster
ATC-Webgame
Azubi.de
Indeed
Banner
Jobware
Skyscraper
Aubi-Plus
job agency Teacher-Newsletter
Yourfirm dfs-schule.de
editorial
creation Absolventa
studyflix
In-App-Advertising
azubiyo.de
Jodel
WiWi-App
InApp-Advertising
6
ATC-WebGames
7
Marketing Activities – Portfolio 2019
Google AdWords
Whatchado
Ausbildung.de
Stepstone
Monster
ATC-Webgame
Azubi.de Indeed
Banner
Jobware
Skyscraper
Aubi-Plus
job agency Teacher-Newsletter
Yourfirm dfs-schule.de
In-App-Advertising
editorial creation Absolventa
studyflix
Social Media
9
Kununu
DFS-Azubiblog
YouTube
Social Ad‘s
Influencer Marketing
ZDF followme reports
Instagram DFS Insider
School-Challenge
TikTok
Social Media - Overview
10
Instagram Relaunch
12
permanent content with pictures and videos from the employer
weekly storys from trainees and employees
DFS-Insider
13
Influencer Day
14
Influencer Day
15
Instagram School-Challenge 2019
Instagram School-Challenge 2019
TikTok
18
Our visitors…
updated: 16.10.2019
19
Follower +
Visitors
500 Follower (01.01.2018)
6.900 Follower (16.10.2019)
16.400 Follower (01.01.2018)
19.950 Follower (05.09.2019)
1.200 Follower (01.01.2018)
2.000 Follower (16.10.2019)
1.300 Follower (01.01.2018)
1.800 Follower (16.10.2019)
3.500 company-wide registered
visitors in 2018
375.000 visitors on our
career site 2018
about 30.100 people follow us on our social media channels
Marketing Activities – Portfolio 2019
Influencer Marketing
Google AdWords
Whatchado
Ausbildung.de
Stepstone
Monster
ATC-Webgame
Azubi.de Indeed
Banner
Jobware
Skyscraper
Aubi-Plus
job agency Lehrer-Newsletter
Yourfirm dfs-schule.de
In-App-Advertising
editorial creation
Absolventa
studyflix Facebook
Kununu
DFS-Azubiblog
YouTube
Social Ad‘s
Personal
21
Mentoring-Hessen
Orientation Day
DFS-Gastdozenten
Recruiting Day
Exkursionen
Bewerbertraining
Trade Fair
Hochschulmessen
Hochschulpraktika
Mitarbeiterkindertag
Girls Day Influencer Workshop
Vorträge
Berufsinformationszentren
Trade Fair
22
Events 2019
40 XL trade fairs
105 smaller trade fairs
120 Orientation Days
23
Trade Fair
Orientation Day
25
Orientation Day
Recruiting Day 2019
26
Marketing Activities – Portfolio 2019
Influencer Marketing
Google AdWords
Whatchado
Ausbildung.de
Stepstone
Monster
ATC-Webgame
Azubi.de Indeed
Banner
Jobware
Skyscraper
Aubi-Plus
Job Agency Lehrer-Newsletter
Yourfirm dfs-schule.de
In-App-Advertising
editorial creation
Absolventa
studyflix Facebook
Kununu
DFS-Azubiblog
YouTube
Social Ad‘s
Mentoring-Hessen
Orientation Day
DFS-Guest lecturer
Recruiting-Day
Exkursionen
Application Training
Exhibition
University exhibitions University Internship
Girls Day
Out of Home / Print
28
Radio Ad
Movie Advertising
City-Light-Poster
Roadside-screen
Bus
Ferero
Car Tags
Cooperation KSC
Dein erster Tag
bookboon
Corporate Film
Swing
Cards
City-Light poster in the major cities of Germany
29
City-Light poster in the major cities of Germany
30
DFS busses all over Germany
31
32
Roman – Tower Controller
33
Sally – Center Controller
Corporate Film
34
Marketing Activities – Portfolio 2019
Recruitingday