Recruitment 101

WHY RECRUIT?

• Lifeline to organization

• Further reach on campus

• Broader resources

• Succession of leadership

BEFORE YOU RECRUIT…

• Understand your campuso What works well? What doesn’t?

• Know your group’s identityo What does your club stand for? What is

your mission on campus?

• Set clear goalso What types of events will help your

recruitment efforts?

TYPES OF RECRUITMENT EVENTS

• Formal evento planned with a set dateo good way to meet lots of studentso demonstrate what your group does

Example: Shabbat dinner

TYPES OF RECRUITMENT EVENTS

• Informal events:o Casual and less structuredo Easier to get to know recruitso More likely to ‘seal the deal’

Example: coffee date

GETTING ATTENDACE FOR YOUR EVENT• Tabling• Utilize your personal network • Ask larger campus community• Engage students in classes/clubs

TALKING TO A POTENTIAL RECRUIT

1. Gather facts about the potential member

2. What experiences do they want to gain from campus?

3. How can they gain that experience?

4. Demonstrate that your group can meet their needs

SEALING THE DEAL

• Tell your own story how your group met your needso Adjust your story for the situation

RETAINING YOUR RECRUITS

• Let them play a role in your groupo Chair positiono Committee member

• Get their input• Plan events recruits find interesting

ADDITIONAL TIPS

• Don’t trash talk other groupso Stick to positively branding your group

• Don’t trash talk other memberso Doesn’t reflect well

• Treat recruits with respecto Make recruits feel welcome

• Be enthusiastic, prompt, and personable!

WHAT DOES SUCCESS LOOK LIKE

• It’s not the number of names on your list-serve

• It’s not how many people are at your meetings

It’s about the number of engaged and involved

members!

REMEMBER

• Recruitment is year round

• You can meet a potential member anywhere

• Organizations don’t recruit people; People recruit people