RECRUITMENTWORKSHOP
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THE BEST PLACE TO BEGIN IS AT THE BEGINNING
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WHAT AREYOUR VALUES?
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WHERE DO WE FINDOUR VALUES?
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WHAT ARE OURVALUES?
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WHAT ARE THEVALUES OFPUSH AMERICA?
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ABILITIESTEAMWORKEMPATHYINTEGRITY
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HOW CAN WE CONNECTTHESE VALUES?
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LIVING OURVALUES
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IDENTIFYING THE “IDEAL” RECRUIT
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DEFINING OUR STANDARDS…
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THE TYPES OF POTENTIAL
NEW MEMBERS
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ALWAYS JOINERSMAYBE JOINERSNEVER JOINERS
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WHY GO GREEK?
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HOW DO COLLEGEMEN LEARN ABOUT FRATERNITIES?
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WHY ARE COLLEGEMEN JOINING FRATERNITIES?
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WHY ARE THEYNOT JOININGFRATERNITIES?
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THINK ABOUT IT…
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99%OF FIRST-YEAR STUDENTS JOIN BECAUSE THEY LIKE THE MEMBERS
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99%OF FIRST-YEAR STUDENTS JOIN BECAUSE THEY FEEL LIKE THEY FIT IN
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94%OF FIRST-YEAR STUDENTS JOIN BECAUSE THE MEMBERS ARE SINCERE & FRIENDLY
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93%OF FIRST-YEAR STUDENTS JOIN BECAUSE THEY WANT MORE OPPORTUNITIES FOR COMMUNITY SERVICE
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84%OF FIRST-YEAR STUDENTS JOIN BECAUSE THEY EXPECT THE FRATERNITY TO PROVIDE LEADERSHIP TRAINING
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83%OF FIRST-YEAR STUDENTS JOIN BECAUSE ALCOHOL IS NOT A CHAPTER FOCUS
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80%OF FIRST-YEAR STUDENTS CONSIDER DRINKING AN IMPORTANT REASON TO JOIN
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73%OF STUDENTS DIDN’T JOIN BECAUSE DIDN’T FIND BENEFIT IN MEMBERSHIP OR CARE FOR THE STEREOTYPES
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62%
OF STUDENTS DIDN’T JOIN BECAUSE THEY FELT THEIR PERSONAL VALUES CONFLICTED WITH PERCEIVED VALUES OF THE ORGANIZATION
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30%OF STUDENTS DIDN’T JOIN BECAUSE THEY WORRIED IT WOULD HARM THEIR GRADES
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30%OF STUDENTS DIDN’T JOIN BECAUSE THEY DIDN’T WANT TO BE HAZED
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WHAT CAN YOUTAKE AWAY FROM THIS RESEARCH?
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BE SINCEREBE WELCOMINGSHOW INTERESTTALK OPPORTUNITIES
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BE SOCIALINVOLVE ALUMNISUPPORT ACADEMICSRECRUIT FRIENDS
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EXPLAIN BENEFITSDON’T HAZEDON’T LIETALK VALUES
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OTHER THOUGHTS?
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TRACKING ALL OF YOUR
POTENTIAL NEW MEMBERS
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WHAT IS THE DUDE LIST?
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4 EASY TABS…
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1. DUDE LIST2. MAN CRUSH LIST3. BRO LIST4. NO BID LIST
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HOW CAN YOU GENERATE NAMES FOR THE DUDE LIST?
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THE DUDE LIST CYLCE…
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SUCCESS STORIES…
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THE SELLING POINTS OF
PI KAPPA PHI
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WHAT’S YOURSALES PITCH?
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FEATURESVERSUSBENEFITS
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FEATURE [fee-cher]
(1) A DISTINCTIVE TRAIT(2) A PROMINENT ASPECT OR CHARACTERISTIC
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BENEFIT [ben-uh-fit]
(1) SOMETHING ADVANTAGEOUS OR GOOD(2) AN ADVANTAGE
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FEATURELAST YEAR, WE RAISED $2,000 FOR PUSH AMERICA.
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BENEFITOUR PHILANTHROPY, PUSH AMERICA, PROVIDES BROTHERS WITH A UNIQUE OPPORTUNITY TO DIRECTLY SERVE PEOPLE WITH DISABILITIES.
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FEATUREWE TAILGATE AT EVERY HOME FOOTBALL GAME.
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BENEFITWE ACTIVELY SUPPORT THE UNIVERSITY AND ITS TRADITIONS.
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WHAT ARE OURNATIONALBENEFITS?
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LEADERSHIPVALUESPUSH AMERICANETWORKING
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WHAT ARE YOURCHAPTER’SBENEFITS?
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WHAT DOESCLASS ACTUALLY MEAN?
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CHARACTERLEADERSHIPACADEMICSSPORTSMANSHIPSERVICE
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CAN YOU SELL CLASS?
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HOW DO WE MARKET
PI KAPPA PHI?
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MARKETING [mahr-ki-ting]
THE PROCESS OF ADVERTISING, SELLING, AND DELIVERING PRODUCTS TO PEOPLE
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WHAT ARE THEBENEFITS OF SUCCESSFUL MARKETING?
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WHAT TYPES OFMEDIUMS DO YOU USE?
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ALWAYS KEEP YOUR RESOURCES IN MIND…
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BRANDING [bran-ding]
THE USE OF LOGOS, SYMBOLS, OR PRODUCT DESIGN TO PROMOTE AWARENESS OF GOODS
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CAN YOU NAME THE FRATERNITY OR SORORITY?
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WHY DO WE USE THE STAR SHIELD?
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DESIGN MATERIALS THAT…
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GRAB ATTENTIONSUSTAIN INTERESTELICIT RESPONSE
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THINGS TO AVOID…
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ALCOHOLDRUGSSEXUALLY EXPLICITRACIST &/OR SEXIST
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HOW DO WE SELL PI KAPPA
PHI?
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THINK ABOUT THE LANGUAGE YOU’RE USING…
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ARCHON
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EXECUTIVE COUNCIL(EXEC OR EC)
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MID-YEAR LEADERSHIP CONFERENCE (MYLC)
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WARDEN
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WHITE DIAMOND
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YOUR GOAL IS TO PROVIDE CLARITY…
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5 F-IN’ WAYS…
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FAMILYFRIENDSFAVORITESFROMFUN
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ASK OPEN-ENDED QUESTIONS…
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SPEAK IN TERMS OF TANGIBLE BENEFITS…
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SO, NOWWHAT’S YOURSALES PITCH?
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10 FORMAL RECRUITMENT
QUICK TIPS
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1. REMEMBER THE LITTLE THINGS
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2. DO YOUR FOLLOW UP
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3. IT’S ALL ABOUT THEM
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4. CLIMB THE MOUNTAIN
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5. HAVE A POSITIVE ATTITUDE
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6. AVOID AWKWARD CONVERSATIONS
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7. MEET AS MANY BROTHERS AS POSSIBLE
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8. NEVER LEAVE A PROSPECT ALONE
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9. BE SINCERE & HONEST
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10. KNOW YOUR CHAPTER
RECRUITMENTWORKSHOP
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