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SocialMediainDisastersandEmergencies
Online
Survey
of
1,046
respondents
and
telephonesurveyof1,011respondents.
ReportDate:Summer,2011
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Methodology: TwosimilarpollswerefieldedduringtheperiodJune2327byCARAVAN
ORCInternationalusingtwomethodologies: OnlineSurveyof1,046respondentsrepresentativeoftheUSpopulationaged18and
olderonJune2326,2011.Respondentsfortheonlinesurveywereselectedfromamong
those
who
have
volunteered
to
participate
in
online
surveys
and
polls.
The
data
have
beenweighted
to
reflect
the
demographic
composition
of
the
18+
population.
Because
thesampleisbasedonthosewhoinitiallyselfselectedforparticipation,noestimatesofsamplingerrorcanbecalculated.
Telephonesurveyof 1,011U.S.Adults18yearsandolderonJune2427,2011conductedbyCARAVAN
ORCInternational. Marginoferroris+/
3.1percentagepointsatthe95%
confidence
level.
Atelephonemethodologyisindustrystandardanddatafromthissampleofferinsightintoperceptions,behaviors,andexpectationsoftheoverallU.S.population.Inthefollowingpollsummary,telephonesurveyrespondentsarereferredtoasthegeneralpopulation. Datafromtheonlinesamplegiveadetailed
viewof
perceptions,behaviors,
and
expectations
of
people
who
spend
time
online.
Whereappropriate,comparisonsvalueshavebeenincludedfromthepreviousonlinesurveyof1,058respondentsaged18andolderconductedonJuly2223,2010byCARAVAN
ORCInternational.
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Nearly half of the general population participates in
online communities or social networks.
Do you participate in any online communities or social networks, such asFacebook or Twitter ?
Yes, 48%No, 52%
Those in the generalpopulation who reside in
metropol itan areas are more
likely to participate in onl ine
communities or social
networks (51 percent vs. 40
percent for those who reside
in non-metro areas).
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Nearly 8 in 10 (79 percent) of the online population participates in
at least oneonline community or social network.Facebook is by far the most popular social media channel.
28%
2%
2%
4%
6%
7%
9%
9%
12%
15%
24%
31%
58%
21%
1%
4%
3%
5%
7%5%
16%
12%
16%
13%
33%
68%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
None
FourSquare
Yelp
Other
Flickr
A blog
Forums
Yahoo Groups
MySpace
YouTube
July-10 Jun-11
Which of the following online communities or social networks do you participate in?
Compared to last year, more
Americans onl ine participate in
at least one online community
or social network:
July 2010 72%June 2011 79%
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For both the general and online populations,
differences in who uses social networks are similar.
Respondentswithchildreninthehouseholdaremorelikelytousesocialmedia:
Online:87%
vs.
76%
for
those
without
children
in
the
household.
Telephone:62%vs.41%forthosewithoutchildreninthehousehold.
Collegeeducatedrespondentsaremorelikelytousesocialmedia
Online:83%
vs.
73%
for
those
with
ahigh
school
diploma
or
less.
Telephone:56%vs.39%forthosewithahighschooldiplomaorless.
Youngerrespondentsaremorelikelytousesocialmedia:
Online:93%
of
respondents
18
34
vs.
72%
of
those
35
years
and
older.
Telephone:79%ofrespondents1834vs.37%ofthose35yearsandolder.
Which of the following online communities or social networks do you participate in?
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More than half of those who use social media participate every
day or nearly every day.Base= 79%(online) and 48% (phone) who participate in any online communities or social networks
55%
19%
9%
57%
22%
8%
6%
8%
7%
9%
0% 10% 20% 30% 40% 50% 60% 70%
Every day or
nearly
Few times a week
Once a week
Few times a
month
Once a month or
less
Online General Pop.
How often do you participate in these online communities or social networks?
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While TV news is the preferred source of emergency information for both
groups, more than six in ten of the general public and nearly half of the
online population rely on online news.
11%
2%
2%
8%
6%
14%
10%
12%
14%
18%
48%
51%
2%
1%
10%
17%
5%
18%
23%
25%
27%
18%
63%
73%
90%68%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
None of th es e
Flickr
Other
Text alert s fr om local gov
Mobile apps
Online sites f or dis ast er agencies
Local utility or gov we bs ite
NOAA w eather radio
Online new s
Local r adio s tation
TV new s
Online General Pop.Which of the following communication channels have you ever used to getinformation about an emergency such as a power outage, severe weather, flashflood, hurricane, earthquake, or tornado?
Since June 2010, more of the onl ine
population turns to online news as a
source of emergency information:
June 11 July 10
Online news 48% 37%
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General population: Nearly half of respondents would sign
up for emails, text alerts or applications that providedsafety information.
Definitely would,
6%
Probably would not,
27%
Definitely wouldnot, 23%
Probably would,
21%
Might or might not,
20%
How likely would you be to sign up for emails, text alerts or applications thatprovided you with information on how to keep yourself safe during and after anemergency? Would you say you?
Balance=Dont Know
Among the general public, women
and those residing in metropolitanareas are more likely to sign up: 32
percent vs. 23 percent for men and 30
percent vs. 20 percent for those
residing in non-metro areas.
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Online population: Compared to last year, more respondents would
sign up for emails, text alerts, or applications for information on roadclosures.
48%
48%
50%
46%
50%
53%
52%
50%
46%
49%
51%
52%
54%
55%
56%
57%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Preparedness information
How to keep yourself safe dur ing and after an
emergency
Shelter locations
Where to get gas
Location of medical services
Location of food/water
Evacuation routes
Road closures
J ul-10 J un-11
How likely would you be to sign up for emails, text alerts, or applications thatprovided you with the following information in an emergency?
Note: Percentages indicate those who probably
or definitely would.
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Nearly one in five online and one in seven general public respondents
experienced an emergency or witnessed a newsworthy event andposted information or photos about that event to a social media site.
Base= 79%(online) and 48% (phone) who participate in any online communities or social networks
18%
82%
15%
85%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
YES
NO
Online General Pop.
Have you ever experienced an emergency or witnessed a newsworthy event andposted information or photos about that event to a social media site?
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Facebook was the most popular site by both the general and online populations for
posting emergency or newsworthy information. The online population was more likely
than the general public to post on Twitter, Flickr, or Posterous/Tumblr blogs.
Base=Those who use social media channels have posted information or photos about an emergency or newsworthy event to a social media site.
8%
8%
10%
14%
25%
78%
18%
1%
14%
14%
91%
0%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
Posterous or Tumblr
Blog
Flickr
Blog
Online General Pop.
On which sites did you post this event? (Select as many as apply.)
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If unable to reach local EMS, more than one in five of the
general public would try to use an online channel to conveytheir need for help.
Onlineusage
(e.g.sendemail,postonwebsite)
22%
Walktonearestpolice,
fireor
EMS
station
20%
Drive
15%
CellPhone/Phone
8%
Text
Message 3% Inperson/Walkthere 3% Sendsomeone/Havesomeone
elsecontactthem
2%
Smokesignals 1% CBRadio/Hamradio
1%
SocialNetworkingChannels
1%
Imagine that someone you know needs help urgently and you havent been able to reach thelocal emergency medical services, police or fire department by telephone. What other wayswould you try to get in touch with local emergency services to ask for help? Anything else?(Open-ended)
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About one in four of the online population would try an
online channel for help, if unable to reach local EMS.
Onlineusage(e.g.sendemail,postonwebsite)
26%
Drive 20% Phone/Cellphone 16%
SocialNetworkingChannels
9%
TextMessage
9%
Sendsomeone/Have
someone
elsecontactthem
6%
Inperson/Walkthere 6%
Walkto
nearest
police,
fireorEMSstation
2%
CBRadio/Hamradio
2%
Imagine that someone you know needs help urgently and you havent been able to reach thelocal emergency medical services, police or fire department by telephone. What other wayswould you try to get in touch with local emergency services to ask for help? Anything else?(Open-ended)
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Nearly a fourth of the general public and a third of the
online population would definitely use social media to letloved ones know they are safe.
11%
12%
24%
31%
28%
16%
9%
22%
22%
24%
0% 10% 20% 30% 40% 50% 60%
Definitely would not
Probably would not
Might or might not
Probably would
Definitely would
Online General pop.
In an area-wide emergency, how likely would you be to use social mediachannels, such as Facebook or Twitter, to let your friends and family know youare safe?
Women and households with
children are more likely to use
social media channels to inform oftheir safety.
Online:
59 percent for women vs. 51
percent for men
66 percent for households with
children vs. 51 percent for thosew/o children
General:
55 percent for women vs. 37
percent for men
55 percent for households with
children vs. 42 percent for those
w/o children
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At least a third of the general and online populations
would expect help to arrive in less than one hour.
39%
47%
6%
8%
20%
35%
33%
4%
8%
0%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
DK
Less than one
hour
One to three
hours
Four to s ix hours
More than six
hours
Online General Pop.
If you posted a request for help to a social media website, how long do you think itshould reasonably take for help to arrive? (Open-ended)
Note: For the online survey, question formatted to accept a range of 0-72 for hours and 0-59 for minutes.
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65%
63%
46%
70%
Likelythattheemergencyresponseorgdoesn'teven
knowaboutrequest
Shouldregularlymonitorwebsitesandsocialmediasitessotheycanrespond
promptly
Onl ine General Pop
While the majority in both populations feels that local emergency response organizations
should regularly monitor their websites for emergency requests, 46 percent of the general
public and nearly two-thirds of the online population doubt that they do.
Imagine that you posted an urgent request for help on a social media site of a local emergencyresponse organization such as your local emergency management, fire department or policedepartment. To what extent do you agree or disagree with the following statements? Split Sample
Note: Percentages indicate those who strongly
agree or agree
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Among the general public, expectations are higher for national
emergency response organizations, as eight in ten expect regularmonitoring.
Imagine that you posted an urgent request for help on a social media site of a national emergencyresponse organization such as FEMA or the American Red Cross. To what extent do you agree ordisagree with the following statements? Split Sample
60%
69%
49%
80%
Likelythattheemergencyresponseorgdoesn'teven
knowaboutrequest
Shouldregularlymonitorwebsitesandsocialmediasitessotheycanrespond
promptly
Onl ine General PopNote: Percentages indicate those who strongly
agree or agree