Red Keds creative agency

A well known illustrator Valeriy Golnikov, one

of the founders of Red Keds, used to draw all

of his characters in red keds. Consequently it was

decided to name the company “Red Keds”.

The name “Red Keds” origin

From the very first day of our work we have set

a goal to create bright and outstanding projects.

That is why world-known brands and big Russian

companies became clients of the agency.

Positioning

Clients

Infiniti Nokia Converse Genser Campina Innova Systems Divage Nasta Nissan L’Oreal Mazda

Milky Way MTC Honda Muz TV Sony Renault ЦМД Camper El Tempo

IQ marketing TBWA Vichy Rapp Collins BBDO Publicis United Nike

Lowe Adventa Leo Burnett Smiles Danone Marlboro ТехноНиколь Toyota LMH Consulting Heineken Sibur Asahi TELE2 Доширак BUD Fly Cards Клинское NICO CloudWatcher BORK Охота Foster’s ПИТ Rambler РусфинансБанк Дикая Орхидея Knauf РТСофт Лукойл Министерство связи РФ Hochland Coca Cola Капитал-страхование Burn Crocus Procter&Gamble Peugeot Jameson Almette

There are 45 employees in the company.

An efficient system of personnel selection and

resource management has been worked out.

Resources

All resources, methods and the level

of assessment make it possible to produce

up to 25 web-sites per year, provide clients

with service in strategic and creative

concepts, support client service on high

level, deal with the development of the

branch in general and the development

of the company itself.

Red Keds is a digital agency of the future — apart from

creative and production prowess we possess strategic

expertise and render full-fledged account planning.

Strategy

Deep understanding of client’s business

and his brand positioning, ability to analyze

competition and conduct reliable research,

talent of trendspotting and being in the

know — all these thingsare vital for

efficient and effective communication.

Our strategists with diverse experience

in creative and media agencies help

to recognize business objectives of the

brand and capitalize on true insights, values

and behavior patterns of the consumer. This

enables us to create precise ideas that work.

During the 3 years of our performance we have

produced a lot of projects focused on the

development of the branch in general and support

of social initiatives.

Social responsibility

� Sovetsky Boutique — project support, web-site design

� Bench of Peace (“Lavka mira”) — project support, web-site design

� Angels time (“Vremja Angelov”) — project support, promo web-site design

� C-ARTS (The “33 fairy tales” book — book of the year 2006; “A fest a day!” project)

� Catalogue of Illustrators (first non-commercial catalogue for artists)

Social projects

Surprisingly we managed to win: � Golden Drum — 2009 silver award

� 6 prizes of Favorites Web Awards

� IDEA! 2009

� A great deal of prizes in the field of web-design (sites of the day, week, month)

� Book of the year 2006

� Grand prize of Moscow festival of social advertising 2008

Prizes are a good indicator of our talent and

a pleasant addition to the work done.

Awards

Interactive communications require not only

qualified design and creativity, but also profound

technologies in project management.

Technology

Together with D2S company we install

the content management system. D2S

is a partner of Red Keds in the field

of programming and integration.

We use the BaseCamp project-managing

system, that helps us to distribute the

resources efficiently and not to lose the

information received from our customers.

Cases

Task: Create a promo web-site for a new

Honda Jazz set up as an urban car for

“domestic” and family niche of target

audience.

Honda Jazz 2009www.jazzrussia.ru

Solution: Development of a modern

promo-site filled with illustrations. The

site consists of two games based on

the Flash technology designed in bright

positive colours producing the atmosphere

of summer. An individual character is

accompanying user through all the pages

of the site.

Honda Jazz 2009

Task: Develop a russian version of www.

infinitivisualiser.com — to adapt an

european content and design, to create

a script for a several videos, to create

a 3D-exteriors and interiors of Infiniti cars.

Infiniti Labwww.infiniti-lab.ru

Solution: Website visitor enters a virtual

underground Infiniti laboratory and has the

ability to construct “his Infiniti”, selecting

the interior and exterior color and other

parameters of the car.

Infiniti Lab

Task: Create the New Year

congratulation from Coca-Cola.

Coca Cola Christmaschristmas.coca-cola.ru

Solution: The idea for this Christmas

campaign is that Coca-Cola is not just to

congratulate all the people of the planet

with the upcoming holiday, but unites

them. Anyone can upload photo on the

site and may become a member of the

chorus of Coca-Cola and sing New Year’s

song “Celebration come to us”.

Coca Cola Christmas

Task: KupiVIP.ru — engaged in Internet

sales of contemporary apparel brands.

Sovietsky Boutiquewww.sovbut.ru

Solution: Creative concept based on the

contrast of rare vintage items of bygone

Soviet era and modern things, that you can

buy online at KupiVIP.ru.

This is a whole digital-campaign, which

was сonsist of the brand, website, film and

special projects.

Sovietsky Boutique

Task: Develop a microsite with the

original concept, which would fit into the

advertising campaign of Almette.

Almettewww.almette.ru

Solution: The site is built in accordance

with the concept of brand Almette

“Opening of taste”. Starting with the title

page, the visitor step by step through three

stages: Opening — Taste — Consumption.

Almette

Task: Develop a microsite for the new

promo-action, where beer “Pit” sponsored

the “Our Russia” project.

Pitwww.pivo-pit.ru

Solution: Design and creative concept

of the site based on the style of the

famous television series “Our Russia” and

fully focused on the audience of beer

“Pit” — regional consumers — active

viewers and fans of the series.

Pit

Task: Create a print ad for a new brand

of vodka.

Winter Road

Task: Finish the previous campaign and

start the next one so that people went

to the site during the break between the

campaigns.

Spritewww.sprite.ru

Solution: The old site is destroyed, and

visitors votes for a way to destroy the site.

When site is completely destroyed, there

will be a new site.

Sprite

Task: Develop a strategy to promote

Heineken BeerTender. Tell about the

Heineken brand as a premium, innovative

brand.

Heineken BeerTenderDigital Strategy

Solution: We proposed to improve the idea

of television advertising used by Heineken,

and give people the opportunity to make

their own bar — from the logo to a neon

sign — with help of a special application in

the Facebook.

Heineken BeerTenderDigital Strategy

Thank you for your attention

Red Keds creative agencywww.redkeds.com