Post on 09-Aug-2020
transcript
Reddit Public Access NetworkLive Streaming
You don’t need to be an Influencer
You just need to be Interesting.
What is RPAN?
Reddit Public Access Network is a new way to create an experience with Reddit's community of over 430 million users.Some key facts to know about RPAN:
• Anyone can start an RPAN & nobody has followers• Upvotes determine your audience size (as high as 100K concurrents)• RPAN is designed to be a charming, authentic Lo-Fi experience• RPAN is always on, but special “RPAN Days” promoting live streams on
Reddit’s front page happen during designated times; these are the times when audience sizes become massive
R PA N | O V E RV I E W
SIGN INREGISTER PROFILE
R PA N | C R E AT I N G A P R O F I L E
Create New Profile
Email (Optional)
Existing Profile Sign In
SUBSCRIBE TO
R PA N | S E T T I N G U P A P R O F I L E
SELECT INTERESTS
Choose at least 3
Push to Advance
Push to Advance
COMMUNITYTAB
R PA N | A C C E S S I N G R PA N
Push to Advance
Push to Advance
HOME FEED TAB
RPAN FEEDSELECT RPAN COMMUNITY
R PA N | S TA RT I N G A S T R E A M
START RPANPush to Advance
Choose Any Channel
Write RPAN Title
Push to Advance
CHAT SCREEN
R PA N | D U R I N G A S T R E A M
Open Chat
Share LinkTo Stream
Received Award
Reply in Chat
STREAM SCREEN
STATSRPAN VOD
COMMUNITY
R PA N | A F T E R A S T R E A M
RPAN VOD POST
Total Viewers
Awards Received
E N G A G E
Bring your talents to an eager audience on Reddit. This can be as simple as putting on a
concert in your living room, to taking requests, to creating
something unique and specific to your RPAN stream.
P E R F O R M I N V I T E
R PA N | C O N T E N T P I L L A R S
Invite Reddit to join you in whatever you may be doing. A walk in the park, watching your roomba, creating art -
there is nothing too mundane or too complex. Respond to
folks in the comments to level up your engagement.
Reddit works best when it’s a community powered experience. Use the
comments on your stream as a way to engage in a unique
way with those watching. Whether it’s using the crowd
to make decisions or suggestions, or simply
responding to them as you go. Embrace the comments!
Appendix: What is Reddit?
O U R F O C U S
CommunitySelf-selected audiences
anchored in interests
R E L E V A N C E
ContentNiche audiences
anchored in brand & craft
R E P U T A T I O N
ContactsMass audiences
anchored in friends & family
P O P U L A R I T Y
O U R A U D I E N C E
Relevant audiences
5T O P
U . S . S I T E
430+M I L L I O N
M O N T H L Y V I S I T O R S
A C T I V E C O M M U N I T I E S
130T H O U S A N D
O V E R
PHOTO CREDIT: Reddit Community r/analog
SOURCE: Reddit Internal, 2019; Alexa.com, 2019
who can’t be found anywhere else
SOURCE: Comscore, 2019
38%
41%
58%
Snapchat
71%
14%
U N D U P L I C A T E D U S A U D I E N C E
O U R A U D I E N C E
SOURCE: Reddit Internal, 2019; App Annie 2019
YoY growth in visitors
Q1'18 Q4'18
+30%G R O W T H I N
V I S I T O R S
Reddit momentum
Average daily time spent per visitor in app
18 min
20 min
Snapchat
21 min
27 min
36 min
52 min
Facebook2018 2019
Reddit continues to see year-over-year growth and users are spending more time here than other platforms
H O W R E D D I T W O R K S
Home
Home displays a feed of the top posts from a person’s favorite communities.
H O W R E D D I T W O R K S
Communities
People subscribe to communities, which display as feeds ofuser-created posts.
1 C O M M U N I T Y
U S E R N A M E
V O T E S C O R E
2
P O S T T I T L E3
4
C O M M E N T S5
H O W R E D D I T W O R K S
Posts
User-submitted posts can include stories, links, videos, photos, gifs, memes, and more.A post’s placement in feeds is determined primarily by voting.
U P V O T E I F A P O S T
I S R E L E V A N T
D O W N V O T E I F N O T
R E L E V A N T
/
H O W R E D D I T W O R K S
Voting
Voting helps determine a post’s position and its reach. Upvote to help a post rise in a feed, or downvote to lower it.
Similarly, voting affects ordering of comments.
H O W R E D D I T W O R K S
Comments
Reddit comments are ordered both by time and by voting, which means the best ones appear at the top.They are also threaded, allowing for multiple conversations within one post.
Thank YouG R A C I A S • D A N K E • S PA S I B O • M E R C I