Redefining Online Grocery

Everything we know about how people buy groceries is changing.

Online grocery sales reached $6.5 billion dollars last year.

That’s just 1.2% of today’s market.

In ten years, online shopping will account for 17% of all grocery sales.

Supermarkets MUST look to the future.

If a grocery store could provide an experience that makes the daily routine easier, more convenient

and more ENJOYABLE, people would continue buying from that store.

Imagine if shoppers got reminders from the grocery store about special offers and possible

savings…

…and recommendations based on their shopping habits.

If they were able to review freshness ratings…

…and were given the option to pick-up in storeto save time and money.

What if shoppers within the same household were notified at the start of a shared grocery list

allowing them to add items?

Now imagine allowing shoppers to ask you questions,

and sending them special recipes and ideas.

And letting them redeem coupons as they check out online.

When they choose to pick up their groceries, their pick-up time is confirmed. And when they

arrive at the store, they receive MORE special offers.

After shoppers receive their groceries, they can subscribe to regular items, making their

lives even easier.

In today’s competitive market, a grocer must delight the customer AND anticipate what the

customer needs.

80% of future revenue comes from just 20% of existing customers.

Just a 5% increase in customer retention can increase profitability by 75%.

By strengthening your bond with actively loyal customers, you will be able to play a more meaningful role in their daily lives.

The time to get started is now.

@OgilvyOnewww.ogilvy.com

@SalmonLtdwww.salmon.com

For more information contact:Nick Fuller nicholas.fuller@ogilvy.com

Martin Girdlestone martin.girdlestone@salmon.com