Redes Sociais

par

para empresas

Saturday, May 12, 12

THIAGO LEITE

“Quem é esse cara?”

about.me/thiagomtleite

@thiagomtleite

Saturday, May 12, 12

“Social Media só serve para B2C”#Mito!#

Saturday, May 12, 12

B2B vs B2C

Diferentes ferramentasDiferentes métodosDiferentes objetivos

2012 Social Media Marketing SocialMediaExaminer.com Page 23 of 42 Industry Report © 2012 Social Media Examiner

Tools used by those who commit small versus large amounts of weekly time to social media This chart shows where those putting in the least time are investing versus those putting in the most time. There are a few interesting findings here. Marketers investing 40+ hours per week are much more focused on Twitter, blogs, video and Google+ than those investing a few hours a week with social media.

Tools used by B2B versus B2C This chart shows how B2B social media use differs from B2C-focused businesses. B2C are more focused on Facebook and B2B are more focused on LinkedIn, Twitter and blogging.

• 87% das empresas B2B usam LinkedIn vs 59% B2C*• 67% se preocupam com SEO vs 62% B2C*• 68% usam mídias sociais para obter inteligência vs 59% B2C*

*Fonte: 2012 Social Media Marketing Industry Reportwww.socialmediaexaminer.comSaturday, May 12, 12

Conversa entre empresas

Confiança é a BASEPúblico segmentado por naturezaConteúdo tem menos apelo, mas gera mais conhecimento

Saturday, May 12, 12

Ciclo de Compra B2BBusca! Fez SEM? Lead!

Faz Social?

Cultivo!

Call to Action? Venda!

Saturday, May 12, 12

Marketing de Conteúdo• Webinar / Hangout On Air• Blog• E-books• Podcasts• SlideShare

Marketing de Expertise• Fórum• Grupos (Facebook, LinkedIn, etc)• LinkedIn Answers / Quora

+ Necessidade Individual

Saturday, May 12, 12

Saturday, May 12, 12

#recifenotadez#recifemaltratado

Saturday, May 12, 12

Experimente e adapte!

Saturday, May 12, 12

Atualize-se!

Saturday, May 12, 12

THIAGO LEITEabout.me/thiagomtleite

@thiagomtleite

Obrigado!

Saturday, May 12, 12