The Social Media Policy

Blane WarreneSVP, Customer Communications

Webinar

Housekee

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Tweet = During (and after) the webinar, please use #regedqanda for live discussion

Questions? Please use Questions box in the webinar panel

The webinar recording will be emailed to all attendees and registrants

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@blano’s Tag Cloud

What We Will Discuss

Getting Started on Social is driven by strategy and policy

Who, What, When, Where and How?

Your Policy is a Business Plan ‘AND’ Governance Document

But first…

Where do we start?

The Problem? Who is authorized?

Which platforms

Your governance and ethics

Approved technology

Signed affirmations

Mitigation & Management

Who is the next generation?

Social = SharingIt’s aboutLearning and EngagementConversation and Community

Don’t be too restrictive…

Who is the next generation?

Model for Content

Web site and

blog

Social Platforms

Digital Marketing

Digital Events

(webinars)

Who is the next generation?

Anticipate Mediums

Text+ Audio

Video

Interactive

Core of the PolicyTraining

Archiving

Attestation

Monitoring

Governance Outline regulations to meet

‒ Retention and Surveillance

‒ Review and Monitoring

‒ Broad Search – rogue accounts, complaints…

Written Supervisory Procedures

Lexicons and Searches

Pre-Approving Content

Identify FINRA & SEC Rules that Apply

Define Monitoring Methods

Compliance Landscape

Guidance from FINRA & SEC2010 through 2012

Now Live! FINRA12-29 (February 2013)

Best Practice:– Social Media Policy – Archive Content and

Engagement– Reporting and Monitoring Tools

Trigger was Netflix

March 15th - SEC

April 2nd - SEC

What Changed in 2013

The SEC Links…

March 15th - http://1.usa.gov/146Dsyn

April 2nd - http://1.usa.gov/174oQDR

FINRA Comments May 2013…While there are a few main things firms and advisors need to address, including record keeping, supervising business communications and content requirements, generally the rules shouldn’t be too hard to follow, says Joe Price, the senior vice president of corporate financing and advertising regulation for FINRA

“I don’t think the rules of the road are overly complex,” he says. “There are pretty straight forward principles to apply.”

Price acknowledges the rules are not hard and fast, but says they were purposefully designed to be flexible to keep up with a rapidly changing environment. Price gave an example of where the flexibility comes into play: An advisor having to “like” a page to participate in a conversation doesn’t necessarily mean that the advisor “likes” all the content on there. “It’s not that hard if you keep the principles in mind,” Price adds.

1 Archive and RetainChoosing Technology

2 Reporting automation

How do you collect data?

Surveillance and Ad Hoc tools

3 Monitoring

Monitor, study and analyze

Systematic Steps of Social Media

Train

Best Practice

Tech ToolsMonitor

Adapt

A Resource from Us

Ask us for our Compliance Kit

http://bit.ly/complykit

Resources

Educational Podcast - http://bit.ly/regedsocial“The Social Media Minute” on iTunes

Breaking Barriers to Social Webinar Serieshttp://bit.ly/regedwebinars

Quick Start Guides on Social Mediahttp://www.reged.com/socialmedia.aspx

Connect with Us on Social

Facebook – http://www.facebook.com/regedarkoviGoogle+ - http://bit.ly/regedgoogleLinkedIn - http://www.linkedin.com/company/regedPinterest - http://pinterest.com/regedarkovi/Twitter – http://www.twitter.com/regedYouTube – http://www.youtube.com/arkovibackups

Q&APlease use the "Questions" section on the webinar panel

And we'll stay and monitor #regedqanda on Twitter