Regina goh millennial media

Post on 14-Jan-2015

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The Treasure is in the Data - How Three International Brands Found Marketing Gold. Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit

transcript

People move Between screens, places, and moments

We believe that mobility is in the

heart of all great marketing.

Pin-pointed Audience

Breakthrough Creative Open Platform

6

Mobile connects moments. As we move, brand

experiences should be

native to our devices,

platforms and moments.

They should move with us.

8

12

13

14

Tapping on the Moments and Emotions of your consumers

YOUR BRAND

GPS

Camera, Video Player, Microphone

Touch, Accelerometer

Gyroscope

• Tap

• Swipe

• Drag

• Touch & hold

• Pinch/Zoom

• Multi touch

• Gestures*

*Coming soon

PHOTO SHOOT RICH MEDIA FEATURE • Leverage native mobile camera functionality to

create an interactive experience for your

audience

• Photo Shoot can be tailored to how a consumer

is using their camera – connect your brand to

consumers' surroundings, activities or friends

• Generate brand awareness and drive earned

media through multiple social media touch

points

VIDEO PLAYER

VIDEO PLAYER

• YouTube Video links within the ad unit and dynamically updates every time the advertiser adds a new YouTube link

• Clicking on thumbnail takes you out to YouTube where the video automatically begins to play

HOW IT WORKS

• Increase YouTube views and keep content to consumers fresh and in real-time

• Allow advertiser to have infinite iterations of their ad – every time they have new content, the unit updates to accommodate it

WHY IT MATTERS

Coca-Cola

RICH MEDIA ACCELEROMETER

RICH MEDIA ACCELEROMETER GYROSCOPE