Rehearse for Real Time (SMWi-Austin 2017)

transcript

@LAURENTEE

REHEARSE FOR REAL TIME

PREPARING FOR MOMENTS THAT MAKE CONTENT GREAT

@LAURENTEE

#SMWiAustin

THE FIRST TWEET: APRIL 14, 2008

Twitter. It’s what’s happening

@2008PLAYERS

@LAURENTEE

#SMWiAustin

@2008PLAYERS

@LAURENTEE

#SMWiAustin

@2008PLAYERS

@LAURENTEE

#SMWiAustin

@2008PLAYERS

@2008PLAYERS@2008PLAYERS

@LAURENTEE

#SMWiAustin

@2008PLAYERS

@LAURENTEE

#SMWiAustin

ONE DAY LATER

@LAURENTEE

#SMWiAustin

AUDIENCES EXPECT MORE, AND DESERVE RESPECT

#SMWiAustin

SET YOURSELF UP FOR SUCCESS IN THE MOMENTS THAT MATTER.

@LaurenTee

@LAURENTEE

#SMWiAustin

DEBUT OF JACKSONVILLE JUMBO SHRIMP

Eater.

@LAURENTEE

#SMWiAustinTwitter. It’s what’s happening

@LAURENTEE

#SMWiAustin

MAKING THEIR TWITTER DEBUT…

@LAURENTEE

#SMWiAustin

MAKING THEIR TWITTER DEBUT…

@LAURENTEE

#SMWiAustin

IF WE AREN’T SERVING OUR AUDIENCE, SOMEONE ELSE WILL.

@LaurenTee

@LAURENTEE

WHAT IS REAL TIME?

▸Rapid

@LAURENTEE

WHAT IS REAL TIME?

▸Rapid▸Engaging

@LAURENTEE

WHAT IS REAL TIME?

▸Rapid▸Engaging▸Aim

@LAURENTEE

WHAT IS REAL TIME?

▸Rapid▸Engaging▸Aim▸Lively

#SMWiAustin

COMMIT TO THE PROCESS OF CAPTURING A MOMENT, NOT AN EVENT.

@LaurenTee

@LAURENTEE

#SMWiAustin#SMWiAustin

@LAURENTEE

IF I WAS PRODUCING…

@LAURENTEE

PREPARING FOR THE MOMENTS THAT MAKE CONTENT GREAT

CHANNELS TEAM RUNDOWN REHEARSE

@LAURENTEE

CHANNELS• STORY• AUDIENCE• CAPACITY

@LAURENTEE

#SMWiAustin

CONTENT HUB

SOCIAL

VIDEOBLOG

@LAURENTEE

TEAM OF ONE

Executive Producer Content Creator Social Listening

@LAURENTEE

SMALL TEAMS

Executive Producer

Content Creator

RunnerCommunity Manager

@LAURENTEE

SMALL TEAMS Executive Producer Copywriter

Content Creator Runner

Community Manager

Video StoriesPhotos

@LAURENTEE

LARGER TEAM

Executive Producer (not publishing)

Content Producers

Runners

Community Manager

VideoPhoto Editor

Analyst

@LAURENTEE

CREATE A RUNDOWNTime: Action/Activity: Who: Content Type: Social Channel:

8 AM Registration / Welcome Lead + Staff

Photo booth, IG story, Keys for event attendees

FB Instagram stories Twitter

9-10AM Opening Keynote Lead + Blogger Live blog of highlights from Keynote; Visual quotes & slide images;

blog, Twitter, Instagram

10-11:30 Breakouts Lead + ST staff Staff to send best quotes, Q&As and pics to Lead; community moderation by Lead

Twitter, Instagram, Facebook, Linkedin

1-2PM Breakouts Lead w/ ST staffEach breakout session has a social volunteer who contributes to live blog; Lead takes best content to publish into social

blog, Twitter, Instagram, Linkedin

2:30-3:30 Panel Discussion Lead + volunteers Moderate corresponding Twitter chat with event attendees and followers Twitter

#SMWiAustin

CHANNEL THE COLOR COMMENTATOR, NOT THE PLAY BY PLAY ANOUNCER

@LaurenTee

@LAURENTEE

REHEARSAL CHECKLIST

▸ Scene-setting content

@LAURENTEE

REHEARSAL CHECKLIST

▸ Scene-setting content▸ Practice live streaming (test the wifi!)

@LAURENTEE

REHEARSAL CHECKLIST

▸ Scene-setting content▸ Practice live streaming (test the wifi!)▸ Pre-write names, titles, places, &

hashtags

@LAURENTEE

REHEARSAL CHECKLIST

▸ Scene-setting content▸ Practice live streaming (test the wifi!)▸ Pre-write names, titles, places, & hashtags▸ Schedule necessary posts in advance

@LAURENTEE

REHEARSAL CHECKLIST

▸ Scene-setting content▸ Practice live streaming (test the wifi!)▸ Pre-write names, titles, places, & hashtags▸ Schedule necessary posts in advance ▸ Build paid campaigns & audience targets

@LAURENTEE

REHEARSAL CHECKLIST

▸ Scene-setting content▸ Practice live streaming (test the wifi!)▸ Pre-write names, titles, places, & hashtags▸ Schedule necessary posts in advance ▸ Build paid campaigns & audience targets▸ Create an issue escalation plan

@LAURENTEE

QUESTIONS?

Lauren@teaguefc.com

@LAURENTEE

#SMWiAustin

SUPERBOWL LI (during trophy presentation)

@LAURENTEE

#SMWiAustin

SUPERBOWL LI

THANK YOU!

LAUREN@TEAGUEFC.COM@LAURENTEE ON TWITTER

#SMWiAustin

Rehearse for Real Time (SMWi-Austin 2017)

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