Travel SolutionCustomer Experience 2.0

Home Near the Store Waiting Area Booking Desk Not Booked

After Tour On Tour Before Travel Booked

Customer Journey

• Attract & Engage customer• Short attention time-span of the potential customer for print ads

Travel Company’s Concerns:

• Inability to connect with the customer right when he is consuming the advt• High costs of printing in various mediums with limited shelf life• Cannot effectively gauge customer’s interest in the content that is being consumed

Impact:

How to engage with customerswhile at home?

“AR- Enable” the print media to enhance customer

engagement

Solution:

Reward the customer for engaging with the print

media advt.

Get analytics of potential customers engaging with

print media ads

How to engage with customerswhile at home?

Solution:

Increase the time-span of engagement with print

media ads and hence drive higher ROI

AR Campaigns across print and digital media to drive

towards “Integrated Marketing Communication”

How to engage with customerswhile at home?

Home Near the Store Waiting Area Booking Desk Not Booked

After Tour On Tour Before Travel Booked

Customer Journey

• Invite customer to visit the store• Connecting potential customer to visit / revisit

• Inability to connect with the customer when he is near the store location• Loosing potential business from the customer, who did not book earlier

Impact:

How to reach potential customerspassing by store?

Travel Company’s Concerns:

Solution:

How to reach potential customerspassing by store?

Intelligent re-targeting using customer’s preferences by “Knowing Your Customer”

Target customers near stores with attractive and relevant

offers/deals

Home Near the Store Waiting Area Booking Desk Not Booked

After Tour On Tour Before Travel Booked

Customer Journey

• Customers wait upto 20 minutes in the waiting area• Potential customer is not being attended• Losing valuable opportunity to engage with the customer

• We fail to capitalize on an opportunity to “WOW” the customer• We do not have information about the customer’s profile and interests

Impact:

How to engage with customersin the waiting area ?

Travel Company’s Concerns:

The “Boring waiting area” transforms into an

“Experience Center”

Solution:

How to engage with customersin the waiting area ?

Collect valuable customer data and augment this with data present in current system

Make your brochures come to LIFE by enabling AR

One of a kind – immersive experience on Google

Cardboard.

Home Near the Store Waiting Area Booking Desk Not Booked

After Tour On Tour Before Travel Booked

Customer Journey

• Data not being leveraged completely to manage customer account• Better way to manage sales follow ups• Promote customer to download app

• Customer is not engaged with travelers after booking the travel• Customer does not realize additional value from travelers

Impact:

Delight customer on booking desk and post booking process

Travel Company’s Concerns:

Solution:

Ask customer to download app to get more information

about the tour / schedule

Send Alert / SMS / Status update to customer during and post booking process

Delight customer on booking desk and post booking process

Home Near the Store Waiting Area Booking Desk Not Booked

After Tour On Tour Before Travel Booked

Customer Journey

• Data not being leveraged completely to provide value to the customer• Not in touch with customer on-tour except when problems arise

• Customer gets disconnected from Travel Company• Lack of immediate assistance from Travel Company in case of any

difficulty may question on overall services

Impact:

How to keep connected with customer before and during the Tour?

Travel Company’s Concerns:

On-Board the customer and help prepare for the travel by leveraging existing data

and delivery through a mobile platform

Solution:

Keep customers aware of upcoming payments that need to be made before

travel

Customer is always connected with travelers through the entire tour

How to keep connected with customer before and during the Tour?

Home Near the Store Waiting Area Booking Desk Not Booked

After Tour On Tour Before Travel Booked

Customer Journey

• Cannot leverage a unified customer profile based on all interaction points to re-target the customer

• Lose opportunity to intelligently re-target existing customers• Cannot leverage mobile as a platform to increase social footprint and hence

drive interest in the brand

Impact:

How to increase repeat/referral business from existing customers ?

Travel Company’s Concerns:

How to increase repeat/referral business from existing customers ?

Intelligent re-targeting using customer’s preferences by “Knowing Your Customer”

Solution:

Engaging customers on social platforms to increase social-

footprint

Target customers with attractive offers/deals and

win repeat business

Let's elevateyour brand to the next level

sales@credencys.com +1-310-294-9973www.credencys.com

Thank You!